The Most Important Metric for Sales Leaders in Subscription Businesses to Track and Use to Drive Revenue Growth

Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected value. However, the subscription-based business model puts tremendous pressure on sales organizations to facilitate a seamless transition between the buyer and customer journey and ensure customers are seeing the value they were promised during their evaluation. Many sales leaders are drowning in data and struggling to figure out what key metrics they should track to reveal their progress in growing subscription revenue. One powerful, simple metric enables sales leaders to pull the right levers to grow revenue: the ratio of customer lifetime value (LTV) to customer acquisition cost (CAC).

Spotlight

Marcus Hotels & Resorts

Marcus Hotels & Resorts is one of two operating divisions owned by the Marcus Corporation a Milwaukee based, publicly-traded company. Its portfolio includes 20 hotels and resorts nationwide. A compelling force in the hospitality industry, Marcus Hotels & Resorts has expertise in hotel and resort management, development, historical renovations, and F&B brand development. Marcus holdings include a wide variety of properties ranging from city center meeting hotels to upscale resorts.

OTHER ARTICLES
Hospitality Management

Blockchain Technology in Travel Insurance

Article | June 20, 2023

Most people associate the term "blockchain" with cryptocurrencies such as Bitcoin, Dogecoin, or Ethereum. Blockchain is the technology behind cryptocurrencies, but it is also a technology in its own right that has many uses. Blockchain is an immutable ledger that tracks transactions and assets, like cash and patents. All parties have access to the same data simultaneously, eliminating intermediaries and making it a cost-effective way to track assets. It could, for example, track a flight delay and automatically refund a customer’s money. A German blockchain start-up Etherisc launched an insurance product, FlightDelay, which uses blockchain to automatically issue policies and execute payouts for flight delays and cancellations on around 80 airlines. Customers can buy policies with cryptocurrency and receive claims in cryptocurrency. Flight delays are where blockchain-based insurance can make a difference in the travel insurance domain. Data on delays and cancellations is readily accessible, and all assist in automatic payments. This way, companies that offer flight insurance can avoid higher claims-processing costs and save on data protection costs because blockchain is secure. U.S. Insurance Regulations Prevent Blockchain-based Travel Insurance In the U.S, there is a need for state-by-state approval for changes in regulations. Blockchain’s appearance in the U.S. insurance industry may take another ten or fifteen years. However, the potential of blockchain-based insurance products is huge. Insurance companies can sell them at much lower costs compared to traditional insurance products. Blockchain Can Change the Travel Insurance Business Interestingly, the U.S. already has an insurance product similar to FlightDelay but none of them have the blockchain component. Called ‘parametric insurance’, an auto payout is done when some parameter is violated. Using blockchain technology to offer this insurance could save money and enable insurers to pass on some of the savings to the customers. Insurance industry experts think blockchain will definitely make a mark in the travel insurance domain and can change the way travel insurance businesses operate at large.

Read More
Business Travel

Improve Efficiency with 7 Trending Hospitality Management Software

Article | May 17, 2023

Embrace the power of technology and revolutionize your hospitality business! Discover the latest trends in hospitality management software for enhanced efficiency and unforgettable guest experiences. Staying ahead of the competition requires embracing innovative technologies in the rapidly evolving hospitality industry. Hospitality management software is crucial in streamlining operations, enhancing guest experiences, and boosting efficiency. This article will explore seven trending hospitality management software solutions that are revolutionizing the industry. From property management systems to guest experience platforms, these cutting-edge tools offer a wide range of features and capabilities. 1. TravelNet Solutions TravelNet Solutions offers exceptional hospitality property management software, Track, which is designed to streamline operations and elevate guest experiences. At the heart of Track is its flagship property management system (PMS), a robust solution that efficiently handles all the back-office requirements, including trust accounting, automation, and housekeeping. What sets Track apart is its best-in-class hospitality customer relationship management (CRM) module. Its integrated system enables guest-related activity to link seamlessly with their record, eliminating the need for module switching or legacy record-keeping methods. Everything is securely stored in the cloud which ensures smooth functionality and accessibility. Additionally, TravelNet Solutions provides Track Pulse Contact Center Software by further enhancing customer interactions. 2. AmTrav AmTrav provides cutting-edge software for the hospitality industry by revolutionizing traditional business travel solutions. Unlike clunky and frustrating systems, AmTrav is a seamless software and service platform designed to cater to the needs of modern businesses. By focusing on solving current challenges such as meetings and group travel, it offers a comprehensive suite of features. Its connected platform ensures a unified experience through streamlining business travel management. Tailored specifically for hospitality management systems, it optimizes productivity and efficiency, making travel business a breeze. With its commitment to assisting business travelers, AmTrav goes beyond being a mere software SaaS platform. 3. Operto Guest Technologies Operto'sadvanced travel and hospitality management software enables seamless oversight of operations by consolidating PMS, access, and guest experience solutions into a user-friendly platform. With its innovative technology, one can effortlessly automate housekeeping scheduling and task management operations. By implementing simple and complex scheduling rules, the platform eliminates guesswork and assigns tasks to appropriate personnel. Operto Connect is a comprehensive hospitality operating system that integrates property management tools into a unified platform. From importing and managing guest reservations to controlling intelligent locks, thermostats, and noise monitoring on a per-room basis, Operto streamlines operations. This hospitality management system combines IoT hardware solutions with intuitive software to enhance guest experiences and drive operational efficiencies for property owners and managers alike. 4. Spotnana Spotnana, a hospitality software, revolutionizes travel management with its comprehensive features. The platform simplifies the complexities of travel management by highlighting global travel policies, traveler health and safety, and robust analytics. Powered by a modern infrastructure, it enables a new generation of travel experiences, providing travelers with a wide range of unbiased options through deep direct NDC integrations with major airlines worldwide. Spotnana's platform ensures unprecedented visibility and control on a global scale, empowering businesses to optimize their travel programs. With dynamic global policies and unrivaled search capabilities, Spotnana's hospitality management tools future-proof the travel program and streamline operations. 5. Deem, Inc. Deem is a hospitality management system software that caters to the evolving needs of employees and companies alike. Designed to enhance productivity, problem-solving capabilities, and cost control, Deem provides travel managers with a customizable and user-friendly platform to service their travelers efficiently. With a mobile-first approach, its intuitive suite of travel booking and hospitality management tools, led by Etta, enables seamless hotel, air, and car accommodation bookings from any device. Etta's accessibility and user-friendly interface ensure effortless travel planning, updates, itinerary changes, and more, even while on the go. The hotel management software provider's corporate travel booking solution is adopted by global travel management companies and corporate customers due to its unrivaled searches, personalized support, and valuable program insights. 6. ITILITE A fully integrated travel and expense management solution, ITILITE optimizes spending while ensuring the safety and satisfaction of employees. Founded by experienced corporate travelers who understood the challenges of balancing cost and employee experience, ITILITE identifies the inefficiencies and complexities surrounding business travel. Recognizing the disparity between personal and business travel processes, ITILITE aimed to bring technological advancements to the corporate travel landscape. With unified travel and expense features, the platform drives convenience, control, and savings, empowering organizations worldwide. 7. DIB Travel DIB Travel simplifies booking and expense management with its travel management software. Say goodbye to endless searches and multiple open tabs. With DIB Travel, booking a hotel, flight, and additional transportation options is done in three minutes. Partnered with renowned platforms like Booking.com and Expedia, DIB Travel provides access to over 1.5 million hotels and a wide selection of flights from major and low-cost airlines. Enjoy the convenience of selecting the preferred options and securing any seat effortlessly. Streamline the payment process with DIB Travel's business travel management software, which consolidates all travel expenses into a single, concise invoice. Additionally, the software offers customizable policies, approval flows, and a personalized expense management service. In a Nutshell Integrating advanced hospitality management software holds immense potential to revolutionize the industry. Imagine a world where smart AI-powered systems seamlessly handle all aspects of property management, guest interactions, and operational processes. These futuristic software solutions utilize machine learning algorithms and predictive analytics to anticipate guest preferences, personalize experiences, and optimize resource allocation. Virtual and augmented reality technologies immerse guests in immersive environments, enhancing their stay and creating unforgettable memories.

Read More
Hospitality Management

Hotel Operations Software: Increase Revenue and Strengthen CX

Article | June 29, 2023

Hospitality professionals from all over the world are relying on hotel operations software to optimize their standard procedures. In a survey by Duetto, a hospitality application supplier, 77.6% of 210 industry professionals said they planned to increase their spending on hotel technology in the next three years. “Tech adoption in hotels has been increasingly accelerating as hotels seek greater efficiencies in both front and back of the house, It’s promising to see that more industry leaders are focusing on tech adoption, tech upgrades, and creating an integrated tech stack.” -David Woolenberg, CEO, Duetto The increasing traveler demand for automated services is fuelling the widespread deployment of technology in the travel industry. What Does Hotel Operations Software Do? Hotel operations software or a property management system eases daily tasks like prioritizing hotel room cleaning for early arrivals and automates operations such as housekeeping, front desk, reporting, POS systems, and more. Let us take a look at the features of hotel operations software that make it an indispensable technology solution for hoteliers: Provides Ease of Access A single dashboard for all operations lets team members collaborate without errors. Cloud-based hotel operations software can be accessed 24/7. Allows Unlimited Users Unlimited users can access the platform at no additional cost. New hotel staff can easily use the software. Integrates Major Channel ManagersSeamless integration of the software with major channels lets hotels manage their inventory in real-time, so no double-booking issues arise. Records and Analyzes Guest DataCloud-based hotel operations software securely gathers guest data, records preferences, and predicts and analyzes guest behavior to help hotels elevate their customer experience. Offers Data Security and Payment Gateway Secure card payments and the choice to integrate payment gateways make it easy for hotels to accept payments through methods modern travelers prefer and frequently use. Integrates With Other Applications Third-party integrations with other applications like Global Distribution System (GDS) connect, TripAdvisor connects, and Booking Suite can help hotels manage their sales and operations. Creates Detailed Reports The software creates detailed reports and audits of departments like housekeeping, POS, accounts, etc., that give deep insights on how to increase revenue. Growing Revenue with Hotel Operations Software Hotel operations software minimizes operational expenses and adds value to the service offered to the guests. Automating time-consuming processes alleviates the pressure on employees and reduces labor costs. Here are other ways in which hoteliers can grow their revenue using the software: Entice tech-savvy and modern travelers Increase rate level utilization Improve internal communication Cut down on unnecessary expenses Retain customers through outstanding CX Manage hotel sales efficiently Anticipate demands and address them Reduce the cost of third-party bookings Cross-sell services in owned hotels A Success Story Myrtle Beach Seaside Resorts optimized their revenue and loyalty at seven of their mixed-use condo hotels with Maestro PMS, a centralized hotel operations management system. “Maestro PMS hotel software manages all our properties and maximizes revenue on one centralized system,” -Helen Staton, Director of Reservations and Revenue Management for Myrtle Beach Seaside Resorts. Summing It Up Hoteliers must enthusiastically adopt technology like hotel operations software to enhance guest experience and aid revenue growth through streamlined, error-free, automated operational processes.

Read More
Travel Technology

Rebuilding travel together: What we know and where we’re headed

Article | April 13, 2021

The past year has been one of the most challenging for the travel industry. We saw the end of the expansion of the sector replaced by uncertainty, but it has reinforced our mission to bring the industry together to respond to travelers’ needs. Our industry is famously resilient. Following the initial shock of the pandemic and the reduction of global travel volumes, the industry has rapidly adapted. Despite the challenges of this crisis, there is cause for much optimism because of two fundamental reasons: people’s innate love for travel and the creativity of our industry. Both will help to harness new opportunities for our industries as we rebuild.

Read More

Spotlight

Marcus Hotels & Resorts

Marcus Hotels & Resorts is one of two operating divisions owned by the Marcus Corporation a Milwaukee based, publicly-traded company. Its portfolio includes 20 hotels and resorts nationwide. A compelling force in the hospitality industry, Marcus Hotels & Resorts has expertise in hotel and resort management, development, historical renovations, and F&B brand development. Marcus holdings include a wide variety of properties ranging from city center meeting hotels to upscale resorts.

Related News

SiriusDecisions Expands Benchmarking Performance Capabilities and Global Coverage

SiriusDecisions | July 10, 2017

SiriusDecisions has expanded its core industry benchmark database, the SiriusIndex™, the only one of its kind in the b-to-b industry, with new metrics across four major categories, including readiness, activity, output and results, and offered its clients unparalleled access to data from their peers with the introduction of its new Command Center™ platform. Now commercially available, it will enable business leaders to drive strategic and tactical changes informed by insights, best-in-class frameworks, readiness and performance metrics, and peer comparisons with the data, and qualitative guidance from SiriusDecisions analysts they know they can trust. With the data to support a variety of decisions from investments and organizational structures, to strategy development and process design, SiriusDecisions’ Command Center™ helps marketing, sales and product leaders realize competitive advantages, ensure smarter allocation of budget and human resources, and respond more nimbly to specific situations and opportunities.“We have made a major investment in data collection, analysis and the reporting engine fueling our client delivery portal called the SiriusDecisions Command Center™, which provides real-time access to more than 750 b-to-b industry metrics at your fingertips,” said Bruce Brien, Chief Technology Officer of SiriusDecisions. “The new platform will empower leaders to move quickly to energize their organizations’ performance and seize opportunities, with wiser organizational investment and resource allocation.”

Read More

Diving into the new SiriusDecisions Demand Unit Waterfall

SiriusDecisions | May 30, 2018

SiriusDecisions since around the time when Rich Eldh and John Neeson gave birth to the company. I’ve found their frameworks especially useful in helping focus my teams’ actions and report on the value of our contributions. Perhaps you’ve found the same. For many years, the SiriusDecisions Demand Waterfall has been used as the standard framework for managing demand generation processes. The beauty of the original Demand Waterfall was its clarity and simplicity. Built as a useful guide, it was never meant to become “the law.” Yet over the past few years, many marketers have found themselves ensnared by a rigid, faithful type of application. From helpful leading indicators, we’ve created rigid sets of KPIs that lock us into a way of doing things and shape how we “see” our world. A host of short-sighted KPIs are now constraining our ability to innovate. At worst, they’re locking us into counterproductive behaviors that actually hurt our ROI. I’m talking here about KPIs that drive up volumes even as they drive down quality; about filters that ignore tangible evidence of demand in favor of titles and contacts at accounts that aren’t in the market at all. The newly announced SiriusDecisions Demand Unit Waterfall concept contains major insights that could open the door to a new wave of progress. These observations should help keep many of us from going over the falls in a barrel crafted of our own short-sightedness.

Read More

SiriusDecisions Reveals Winners Of The 2018 ROI Awards

SiriusDecisions | March 30, 2018

The ROI Awards are designed to honor companies who excel in product development, marketing and sales through the use of SiriusDecisions’ research, frameworks and best practices. This year’s winners include: Cisco for its next-generation, blended approach to the engagement and retention of both partners and customers.Huron Consulting Group for centralizing marketing sales resources, revamping company branding and positioning and developing cross-functional processes.Illumina for creating content which is more accessible, scalable and relevant to its representatives. Imprivata for refocusing the company to target a single market, updating its ABM efforts and implementing SiriusDecisions’ Demand Unit Waterfall; and Vocera for enhancing its solutions and constructing a new marketing campaign to accompany the changes. “In today’s highly competitive market, companies with integrated marketing, sales and product capabilities have a distinct competitive advantage,” said Tony Jaros, President and Chief Product Officer of SiriusDecisions, in a statement. “This year’s ROI Awards winners seized opportunities to unify goals across departments and build programs that consistently achieve those shared objectives through unique implementations of SiriusDecisions’ models and methods.”

Read More

SiriusDecisions Expands Benchmarking Performance Capabilities and Global Coverage

SiriusDecisions | July 10, 2017

SiriusDecisions has expanded its core industry benchmark database, the SiriusIndex™, the only one of its kind in the b-to-b industry, with new metrics across four major categories, including readiness, activity, output and results, and offered its clients unparalleled access to data from their peers with the introduction of its new Command Center™ platform. Now commercially available, it will enable business leaders to drive strategic and tactical changes informed by insights, best-in-class frameworks, readiness and performance metrics, and peer comparisons with the data, and qualitative guidance from SiriusDecisions analysts they know they can trust. With the data to support a variety of decisions from investments and organizational structures, to strategy development and process design, SiriusDecisions’ Command Center™ helps marketing, sales and product leaders realize competitive advantages, ensure smarter allocation of budget and human resources, and respond more nimbly to specific situations and opportunities.“We have made a major investment in data collection, analysis and the reporting engine fueling our client delivery portal called the SiriusDecisions Command Center™, which provides real-time access to more than 750 b-to-b industry metrics at your fingertips,” said Bruce Brien, Chief Technology Officer of SiriusDecisions. “The new platform will empower leaders to move quickly to energize their organizations’ performance and seize opportunities, with wiser organizational investment and resource allocation.”

Read More

Diving into the new SiriusDecisions Demand Unit Waterfall

SiriusDecisions | May 30, 2018

SiriusDecisions since around the time when Rich Eldh and John Neeson gave birth to the company. I’ve found their frameworks especially useful in helping focus my teams’ actions and report on the value of our contributions. Perhaps you’ve found the same. For many years, the SiriusDecisions Demand Waterfall has been used as the standard framework for managing demand generation processes. The beauty of the original Demand Waterfall was its clarity and simplicity. Built as a useful guide, it was never meant to become “the law.” Yet over the past few years, many marketers have found themselves ensnared by a rigid, faithful type of application. From helpful leading indicators, we’ve created rigid sets of KPIs that lock us into a way of doing things and shape how we “see” our world. A host of short-sighted KPIs are now constraining our ability to innovate. At worst, they’re locking us into counterproductive behaviors that actually hurt our ROI. I’m talking here about KPIs that drive up volumes even as they drive down quality; about filters that ignore tangible evidence of demand in favor of titles and contacts at accounts that aren’t in the market at all. The newly announced SiriusDecisions Demand Unit Waterfall concept contains major insights that could open the door to a new wave of progress. These observations should help keep many of us from going over the falls in a barrel crafted of our own short-sightedness.

Read More

SiriusDecisions Reveals Winners Of The 2018 ROI Awards

SiriusDecisions | March 30, 2018

The ROI Awards are designed to honor companies who excel in product development, marketing and sales through the use of SiriusDecisions’ research, frameworks and best practices. This year’s winners include: Cisco for its next-generation, blended approach to the engagement and retention of both partners and customers.Huron Consulting Group for centralizing marketing sales resources, revamping company branding and positioning and developing cross-functional processes.Illumina for creating content which is more accessible, scalable and relevant to its representatives. Imprivata for refocusing the company to target a single market, updating its ABM efforts and implementing SiriusDecisions’ Demand Unit Waterfall; and Vocera for enhancing its solutions and constructing a new marketing campaign to accompany the changes. “In today’s highly competitive market, companies with integrated marketing, sales and product capabilities have a distinct competitive advantage,” said Tony Jaros, President and Chief Product Officer of SiriusDecisions, in a statement. “This year’s ROI Awards winners seized opportunities to unify goals across departments and build programs that consistently achieve those shared objectives through unique implementations of SiriusDecisions’ models and methods.”

Read More

Events