Simpleview, a leader in destination marketing solutions, and Viator, a top online marketplace for travel experiences, have joined forces. This partnership empowers destination marketing organizations (DMOs) to enhance online engagement, equip partner listings with enticing offers, build tourism brands, instill traveler confidence, and drive business to their partners.
Incorporating Viator's vast catalog of tours, activities, and attractions, DMOs can curate unforgettable experiences for travelers. From exploring hidden gems to providing traveler-centric booking solutions, this collaboration positions DMOs to thrive in the competitive tourism landscape. Additionally, it equips destination marketing organizations with a powerful tool to boost website engagement.
In addition to its evident benefits for DMOs and travelers, the partnership showcases the strategic alignment between Simpleview and Viator. Combining their expertise, these industry leaders facilitate a deeper connection between travelers and destinations, making it easier for visitors to embark on exciting journeys and immerse themselves in the beauty of the world's most captivating places.
Greg Evans, Chief Revenue Officer at Simpleview, mentioned,
At Simpleview, our mission is to bridge visitors with unique local attractions.
[Source – Cision PR Newswire]
Viator broadens horizons for ‘top-of-funnel' or 'out-of-market' visitors and streamlines bookings for the 'in-market' users, embodying the company's dedication to transforming digital interactions into memorable journeys. This partnership empowers DMOs with tools for visitor growth while offering tailored content to fuel travel ambitions. Further, Greg expressed team’s excitement about bringing Viator's capabilities to Simpleview’s CMS.
About Viator
Viator, a subsidiary of Tripadvisor, specializes in simplifying the process of discovering and booking unforgettable global tours, activities, and excursions. The company offers a broad range of options for travelers, with an extensive catalog of over 300,000 experiences, whether they seek adventures close to home or in far-flung destinations. Committed to ensuring that travelers make the most of their precious leisure time, Viator relentlessly emphasizes quality, catering to various interests ranging from straightforward tours to exhilarating extreme adventures and everything else that is intriguing.