Aeroplan transforming to become the best travel loyalty program in Canada

Building on previously-announced plans, Aimia Inc. unveiled further details of the future Aeroplan program, focused on three pillars: offering increased flexibility, delivering leading value and improving the member experience. Recently-appointed Aimia Chief Executive Officer, Jeremy Rabe, commented on the future of the program: "The value Aeroplan already delivers to members is unmatched in the Canadian travel loyalty rewards industry. In transforming Aeroplan to be the best travel loyalty program in Canada, we will maintain our differentiation on exceptional value and deliver a more flexible and enhanced experience for our engaged base of five million members. Given our strong assets and unparalleled purchasing power, Aeroplan has an incredible opportunity ahead to capitalize on the growing travel market." Increased Flexibility Canadians love to travel and are travelling more often. Seventy-two per cent of Aeroplan Members surveyed reported that expanding redemptions to any airline would be a "big improvement" to the program1. Aeroplan's offering will respond to Canadians' demand to travel more often with more airlines by expanding the broad reach of destinations currently offered through Aeroplan beginning July 2020.