Expedia Group, Booking Holdings spent more than $11B on marketing (mostly to Google) in 2019
PhocusWire | March 06, 2020
Online travel giants Expedia Group and Booking Holdings disbursed a record $11 billion on marketing in 2019, up from $10.6 billion the year before. The difference is that one company grew its marketing spend in 2019 and the other company essentially remained flat. Under its “selling and marketing” line item, Expedia Group reported a 6% increase from $5.567 billion in 2018 to $6.03 billion in 2019. The Seattle-based online travel agency spent $5.22 billion under that category in 2017. Booking Holdings maintained virtually the same marketing expenses, going from $4.96 billion in 2018 to $4.97 billion in 2019.