Holiday digital marketing For the travel and tourism industry

whitePaper | December 6, 2019

2019 was a year of expansion for hospitality worldwide. More people were travelling, as the growing global middle class flexed its spending power. Travellers became increasingly discerning as digital platforms gave consumers a greater ability to choose exactly what they wanted from their hotel experience. Anticipating even more growth, the global hospitality development pipeline hit a record high, with hundreds of thousands of rooms under construction worldwide.1 But what does 2020 hold for the hospitality sector? Against the background of an uncertain global economy, a wave of new capacity coming onstream and – above all – ever more discerning, digitally-empowered consumers to delight, how will hotels compete and maintain or grow their profitability? This article identifies five themes that will shape the industry over the next 12 months, and beyond.

whitePaper | June 1, 2022

As travel moves toward recovery, new forces will shape its futureThe COVID-19 pandemic disrupted several industries, but travel fell particularly hard and fast. US air passenger volume plummeted by more than 90% in March 20201and in April 2020 U.S. hotel occupancy dove to 25%.2 Travel showed its resilience when relief arrived in the form of vaccines. Pent-up demand surfaced quickly; Americans’ intent to make bookings doubled across most travel categories from February to September 2021.

whitePaper | November 2, 2022

Travel & Tourism (T&T) has enjoyed immense success over the past seventy years. By driving economic growth, shaping communities and connecting people worldwide, the sector has unlocked countless social benefits.Having grown rapidly since the 1950s, T&T took off in the 2000s withii the advent of affordable international travel. Today, it accounts for around 10% of global GDP and up to 70% of GDP in some countries (see Figure 2).Not surprisingly, T&T is now considered strategically important, both nationally and internationally.

whitePaper | October 31, 2022

Hospitality is an extremely challenging environment for designing and deploying Wi-Fi networks. The client device population of the guests literally changes on a nightly basis, so there is a constant barrage of new and unknown devices that are using the network. It is also quite common for guests to have multiple client devices (i.e., laptops, tablets, and smartphones) connected simultaneously, and to use their own devices for entertainment, such as streaming media from Netflix or Amazon Prime. Guests expect the same level of experience that they are used to at home

whitePaper | September 8, 2022

With ever-increasing pressure to remain online and attend to customer needs, IT systems need to constantly review and adapt their solutions on how to cope with system failures and resume operation in the shortest amount of time, with minimum to no material/data loss. This is reflected in the variety of High Availability solutions available and number of business case scenarios that they address

whitePaper | November 21, 2022

The foundations of good design are form and function, and this is true in the hospitality industry as well. Above all, it is critical that the interior design of hospitality spaces creates an inviting atmosphere for guests while ensuring safety and security, a smooth flow and an engaging spatial experience. A hospitality space's foundational backdrop is made up of its flooring and walls. When choosing flooring and cladding materials, a range of considerations come into play: performance, safety, maintenance costs, and more. For hightraffic areas, they must be durable and functional, while delivering premium, on-trend aesthetics. The selection of materials that add value and improve both comfort and visual appeal is essential to the establishment's success.