Achieving Breakthrough Savings with Traveler Demand and Behavior Strategies

whitePaper | December 22, 2021

Tourism suffered the greatest crisis on record in 2020. International arrivals plunged by 73% as the COVID-19 pandemic prompted nearly all governments around the world to introduce a range of measures to restrict travel, including border closures to tourists.

whitePaper | February 10, 2020

In recent years, there have been remarkable breakthroughs in technology which have led to exciting advancements in the way travel and leisure operators conduct business and attract new consumers. It’s been a period of discovery, with operators finding that the strategies that worked in the past, don’t work now. As the recent fate of Thomas Cook shows, there has been casualties as a result. Technology developments are showing no sign of slowing down, as innovation races to keep up with consumer’s expectations. While some brands have already adopted experience apps and slick social media campaigns, others are still in the discovery stage; soaking in insight while incrementally applying updates to their business model. The more businesses lag behind, the more their counterparts will thrive, and that’s a dangerous position to be in. Generation Z, the first digitally native generation, is quickly moving into the prime purchasing position.

whitePaper | November 10, 2019

There’s nothing like a face-to-face meeting for getting results. But when you or your employees travel for business, the long hours, coupled with being constantly on the go, can leave you feeling tired and unmotivated. Meanwhile, being out of office means you can easily get behind on your to-do list, and have to work even harder on your return in order to catch up. So how do you maximise your productivity while travelling, while minimising the disruption to your day-to-day workload? Here are our top tips:

whitePaper | July 14, 2022

10,000 Transactions is defined as ten thousand unique transactions processed through the Oracle Cloud Service. Transactions may describe various transaction types, including but not limited to sales, returns, exchanges, loyalty transactions, deal transactions, gift card transactions, inventory transactions, petty cash transactions, and/or administrative transactions. For the purposes of Oracle Hospitality Integration Cloud Service, a transaction is defined as a paired message unit consisting of a single request and a corresponding response, which can be initiated from either Oracle or the connected external system. 10,000 transactions are measured on a monthly basis and may describe various transaction types, including but not limited to reservation, rate, availability, profile, membership, configuration, and/or administrative data.

whitePaper | November 2, 2022

Travel & Tourism (T&T) has enjoyed immense success over the past seventy years. By driving economic growth, shaping communities and connecting people worldwide, the sector has unlocked countless social benefits.Having grown rapidly since the 1950s, T&T took off in the 2000s withii the advent of affordable international travel. Today, it accounts for around 10% of global GDP and up to 70% of GDP in some countries (see Figure 2).Not surprisingly, T&T is now considered strategically important, both nationally and internationally.

whitePaper | January 5, 2020

The US travel space is rapidly changing. Driving this disruption are three major trends that go hand-in-hand: personalization, early stage consumer acquisitions, and mobile. Personalization is the biggest trend in travel. As of 2017, 57% of US travelers felt that brands should tailor their information based on the personal preferences or past behaviors of consumers. Google and other industry tech giants, like Facebook and Amazon, have been leading this charge through earlier, customized consumer acquisitions. The use of mobile has been paramount in the personalization of travel sales. Mobile also serves as a key platform in early customized consumer acquisitions, experiencing a 50% uptick in travel-related questions stemming from smartphones.