WELCOME TO The TRAVEL REPORT
10 Most Instagrammable Spots In Britain
| December 29, 2018
WOW air is an Icelandic low-cost airline based in Reykjavík, Iceland.
We fly between 37 destinations in Europe, North America and Asia with a fleet of Airbus A320, A321, A330 aircraft.
Article | March 6, 2020
SITA, the leading IT provider for the air transport industry, has made six predictions about how ultra-fast 5G networks will bring major change for airports, airlines, and passengers. With download speeds of up to 400MB per second, 5G will be a game-changer. The potential for innovation is huge and airports, airlines, and passengers will feel the force of 5G in very different ways. SITA’s predictions are based on unique IT insights and emerging air transport industry technology trends. They follow hot on the heels of 5G trials like the recent ones carried out by both London Gatwick Airport and Beijing’s new Daxing International Airport services which signpost our entry into a new era of ultra-connected air travel.
Why do we travel? For seeking thrill, joy, tranquillity, knowledge, satisfaction, company, solitude, pleasant or off-beat experiences – there are many answers to this question. None of these might be your reason to set off on a trip, while for some it may be all of these and more. While we can always agree to disagree, there is one thing that can be said with utmost certainty: nobody – without exception – hopes for a vacation punctuated with worries, problems, and unpleasant experiences. But the truth remains. No amount of meticulous planning that goes into preparing an itinerary can guarantee a trip that is entirely devoid of risks and worries. Sometimes a problem, or many, may arise due to various factors beyond anybody’s control, be it environmental, geopolitical, or even personal. Unforeseen personal issues notwithstanding, challenges may arise simply because of a combination of not-so-prudent decisions and bad luck.
The internet is littered with the bodies of companies unable to adapt when Big Tech moved to offer a service for free. Possibly the most famous example in tech history remains Microsoft’s decision in 1996 to give away its browser Internet Explorer bringing Netscape’s skyrocketing share price to an abrupt halt. The rest is history. Although Google’s recent decision to stop charging for leads to airlines and OTAs in Google Flights might look insignificant in comparison, it is sending shockwaves across the travel industry. To understand why, it is important to understand Google Flights’ weight in the airline distribution ecosystem.
According to the latest Bond Brand Loyalty Report, memberships across industries continue to rise and now average 14.8 per person. But - considering total global spend on loyalty programs is estimated to be $323 billion in 2019 – a more critical statistic is: on average people are active in less than half (6.7) of the programs they belong too. More often than not, loyalty programs do not drive loyal behavior. The travel sector has some of the lowest satisfaction rates, according to Bond’s survey of 55,000 consumers in more than 20 markets around the world. Only 37% of hotel loyalty members and 38% of car rental members say they are satisfied with their programs; airlines, meanwhile, fare slightly better at 42%.
Keep me plugged in with the best
Join thousands of your peers and receive our weekly newsletter with the latest news, industry events, customer insights, and market intelligence.
Put your news, events, company, and promotional content in front of thousands of your peers and potential customers.
Not a member yet? Not a problem, Sign Up
Sign up to contribute and publish your news, events, brand, and content with the community for FREE