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Spotlight

BC Ferries

BC Ferries is one of the largest ferry operators in the world, providing year-round vehicle and passenger service on 25 routes to 47 terminals, with a fleet of 35 vessels with a mission to connect customers and communities to the people and places that are important in their lives.

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FlightHub & JustFly on robots and travel

Article | February 10, 2020

Over the past decade the travel industry has seen waves of technological trends: mobile booking, voice search, augmented reality, and more. The use of robots in travel is one such trend. It’s changing the way people travel and taking the world literally by storm. The potential impact of robots on the tourism and hospitality sector can’t be understated. Chatbots, programmable suitcases, and security bots are a few examples of how robots may be changing the way travelers navigate the globe forever. FlightHub and JustFly discuss why robots are a technological trend the travel industry should look forward to.

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A realist’s take on travel advertising in 2020

Article | February 26, 2020

Given travel marketers’ established role in pushing the boundaries of advertising, a lot of the crystal-gazing that happens in our industry every year involves speculation about exciting developments in artificial intelligence, machine learning and other automated innovations. To be sure, these things are happening, but focusing on this sliver of innovation within travel advertising neglects the mega-forces that are reshaping the industry right before our eyes. In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Here are the key trends that will have the greatest effect on travel brands’ ability to advertise effectively.

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State of Artificial Intelligence in Travel

Article | February 19, 2020

AI in travel life cycle and vertical segments / Using AI in the hospitality landscape to enhance hotel reputation, drive revenue and elevate the customer experience to the next level / Travel management companies intend to invest in chatbot technologies / OTAs are using AI to offer travelers deeper personalization and more automated customer service during the search, shop and buy process / Conclusions.

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Travel Trends 2020 — Technology

Article | March 9, 2020

Technology’s a double-edged sword, and it will just get sharper. On one hand, it’s wonderful to have a complete toolbox in one hand (camera, photo library and editor, tickets and itinerary, currency converter, maps and navigation) and access to the wider online world. On the other, it will become even more a DIY world. Not connecting to the cloud? Well you’ll have to Google the issue and fix that. Contacts not loading? Same. Check in online, get to the airport, fix your bag tags and put them on the belt. Tech will become better and more frustrating all at the same time in 2020 and beyond.

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Spotlight

BC Ferries

BC Ferries is one of the largest ferry operators in the world, providing year-round vehicle and passenger service on 25 routes to 47 terminals, with a fleet of 35 vessels with a mission to connect customers and communities to the people and places that are important in their lives.

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