Article | March 6, 2020
The over-reliance of a large number of organizations on Travel Risk apps, SOS alert technology and 24/7 Global Security Operation Centers (GSOCs) foster a false sense of security among travelers. Even though they are a crucial part of a comprehensive risk management plan, the vast majority of SOS alert apps, traveler monitoring tools and travel risk management technologies are reactive in nature and therefore, when deployed as standalone solutions, detract from more pro-active means of avoiding dangers and mitigating risk.
Article | March 9, 2020
Technology’s a double-edged sword, and it will just get sharper. On one hand, it’s wonderful to have a complete toolbox in one hand (camera, photo library and editor, tickets and itinerary, currency converter, maps and navigation) and access to the wider online world. On the other, it will become even more a DIY world. Not connecting to the cloud? Well you’ll have to Google the issue and fix that. Contacts not loading? Same. Check in online, get to the airport, fix your bag tags and put them on the belt. Tech will become better and more frustrating all at the same time in 2020 and beyond.
Article | February 18, 2020
Checking out of a hotel room or disembarking a plane used to have a certain finality to it. Travelers and brands parted ways at the end of the journey, and customer loyalty didn’t go beyond collecting miles or points. Now, reimagined travel experiences are extending customer engagement beyond the trips themselves. And the relationships between brands and travelers are no longer grounded on simple transactions. Travel brands are going beyond simple rewards to redefine loyalty programs around customer service, customer journeys and customer trust.
Article | March 11, 2020
Payments are now accepted as one of the areas adding friction to the traveler journey, from the booking process to being on a trip, according to new research. The Frictionless Travel Payments: From Complexity To Competitive Advantage report from Amadeus shows that 70% of consumers say a good payment experience would drive them to select a travel provider over a competitor. In addition, 74% say a poor payment experience affects the enjoyment of their holiday. The study also reveals that 74% of travelers are booking less than two months before departure and millennials are twice as likely to book later than those aged over 55.