5 Digital Trends to Watch in Hospitality Marketing

| March 25, 2018

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Virtually every sector has been impacted by the growth of digital platforms and the shift to mobile device use. But the hospitality and travel sector has been one of the most significantly impacted, due to major shifts in how people research, plan, and subsequently purchase their travel-related needs.

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Travel Leaders - Travel Center

For over fifty years, we have specialized in personalized leisure and business travel services in the south Puget Sound. Whether it's helping to organize your honeymoon, manage your company's business travel needs, or any and all points in between - when you travel with us, you travel better!

OTHER ARTICLES

How Security, Privacy, and Trust Can Help Travel Brands Offer a More Human Experience

Article | February 25, 2020

To deliver the richer, more fulfilling experiences that travelers crave, travel brands depend on a growing cache of customer data. More data can mean more opportunities to deliver an elevated human experience, personalized to each traveler’s needs and wants. But many brands are opaque about just what data they are collecting, and customers often don’t have any way to know how it may be used, how well it is secured, and what, if any, control they have over their personal information. Hence, the trust that travelers place in the industry is at risk, which ultimately could impact their travel choices.

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Impact of coronavirus on the travel industry

Article | February 25, 2020

Since first being identified in late-2019 in the Wuhan region of China, coronavirus COVID-19 has spread to dozens of countries around the world. The virus primarily passes from one person to others during coughing or sneezing. The time between exposure and the onset of symptoms is around five days. There is currently no vaccine or treatment. The outbreak is inevitably having an enormous impact on the travel industry, ranging from hotel and cruise ship quarantines to airlines halting flights in some regions.

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Why tourism providers are still working on travel personalisation

Article | February 25, 2020

It should come as no surprise that even as we enter the new decade, industries such as retail and travel are seeing continued investments in digital platforms and solutions aimed at delivering hyper personalisation. The reason is that millennials have risen in purchasing power, becoming the dominant driver of business and growth. Any business that market its products or services to this audience must adapt and develop innovative approaches to address dramatic shifts in customer behaviour, as well as the demands for mobile and social media.

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A realist’s take on travel advertising in 2020

Article | February 25, 2020

Given travel marketers’ established role in pushing the boundaries of advertising, a lot of the crystal-gazing that happens in our industry every year involves speculation about exciting developments in artificial intelligence, machine learning and other automated innovations. To be sure, these things are happening, but focusing on this sliver of innovation within travel advertising neglects the mega-forces that are reshaping the industry right before our eyes. In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Here are the key trends that will have the greatest effect on travel brands’ ability to advertise effectively.

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Spotlight

Travel Leaders - Travel Center

For over fifty years, we have specialized in personalized leisure and business travel services in the south Puget Sound. Whether it's helping to organize your honeymoon, manage your company's business travel needs, or any and all points in between - when you travel with us, you travel better!

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