5 Digital Trends to Watch in Hospitality Marketing

| March 25, 2018

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Virtually every sector has been impacted by the growth of digital platforms and the shift to mobile device use. But the hospitality and travel sector has been one of the most significantly impacted, due to major shifts in how people research, plan, and subsequently purchase their travel-related needs.

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Tourvest DMC, a division of Tourvest Destination

Tourvest DMC has a rich history in the travel trade industry and is a leading destination management company for Southern Africa. Our clients range from some of the world’s leading tourism companies to new and growing businesses, located on every continent of the world, bar one.

OTHER ARTICLES

Will the travel industry adopt white box AI?

Article | February 17, 2020

I recently attended a Venture Beat webinar entitled: 3 Keys To Moving Toward White-Box, Explainable AI. The panel discussed varying degrees of transparency in respect to understanding the output from artificial intelligence, the worst being a black box where the underlying decision is masked in AI algorithms. So what does this all mean? Of course, in the travel industry, we traditionally have a different term for a “black box”, but in the context of AI, a black box output implies that it may be challenging for the target audience to understand the rational for a given decision. The key here is defining the target audience.

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Online Travel Trends to Watch out for in 2020

Article | March 3, 2020

Travel has seen an incredible digital transformation over the last decade. Technologies like AI and Mobile have produced large scale disruption. With the number of aspirant travelers continuously increasing and millennials outrightly discarding the concept of work-life balance, the tourism industry is expected to continue to evolve in 2020. The overall paradigm shift in the travel arena is a result of the confluence of changing mindset and varying perception across various markets.

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Promoting Tourism in the Time of Coronavirus Is a No-Win

Article | March 5, 2020

One of the vulnerabilities of the tourism industry is that it is built entirely around a discretionary good. That is, most people don’t have to travel. They choose to. Despite the massive growth of the tourism industry since globally disruptive events like September 11 and the SARS crisis, that still holds true. As coronavirus continues to spread around the world, the tourism industry sees free-falling demand for travel. It’s anyone’s guess when that may change. With that new reality comes a question: What role, if any, does tourism promotion and marketing have at a time when the appetite to travel is low? One could argue the case both ways that low risk destinations have every reason to ramp up their promotional activities. Or alternatively, that it’s tonally off-base and borderline irresponsible to promote tourism — especially the carefree, leisure kind at such a time.

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How a travel club can better connect brands to their users

Article | February 19, 2020

As the number of travelers rises year after year, the number of members enrolled for travel-based rewards programs continues to rise along with it: According to one survey, about 56% of travelers were a part of one or more hotel loyalty programs, while 54% belonged to at least one airline loyalty program. What can brands take from this data? That travel can be leveraged as a way to strengthen loyalty among members with the right set of benefits, added value and perceived value of a personal connection to the brand.

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Spotlight

Tourvest DMC, a division of Tourvest Destination

Tourvest DMC has a rich history in the travel trade industry and is a leading destination management company for Southern Africa. Our clients range from some of the world’s leading tourism companies to new and growing businesses, located on every continent of the world, bar one.

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