5 Marketing Technology Trends for 2020

| July 10, 2020

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The aim of marketing is to make selling superfluous.” Peter F. Drucker   Tweet This! While selling is an art, it solely depends on the fact how much marketing efforts you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These technologies when utilized effectively work wonders in terms of brand awareness and sales conversion. “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So, we have to be really clear about what we want them to know about us.” -  Steve Jobs

Spotlight

ERWIN HYMER GROUP

To enable unique leisure and mobility experiences for people all over the world – that’s the vision of the Erwin Hymer Group. As a pioneer in mobile travel, we unite 20 strong brands under one roof: The motorhome and caravan brands Buccaneer, Bürstner, Carado, Compass, Dethleffs, Elddis, Eriba, Etrusco, Hymer, Niesmann+Bischoff, Laika, LMC, Sunlight and Xplore, the motorhome hire companies McRent and rent easy, the chassis specialist Goldschmitt, the accessories specialist Movera, the trailer tent manufacturer 3DOG camping and the touring portal freeontour all belong to the Erwin Hymer Group.

OTHER ARTICLES

State of Artificial Intelligence in Travel

Article | February 19, 2020

AI in travel life cycle and vertical segments / Using AI in the hospitality landscape to enhance hotel reputation, drive revenue and elevate the customer experience to the next level / Travel management companies intend to invest in chatbot technologies / OTAs are using AI to offer travelers deeper personalization and more automated customer service during the search, shop and buy process / Conclusions.

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How 5G will transform air travel

Article | March 6, 2020

SITA, the leading IT provider for the air transport industry, has made six predictions about how ultra-fast 5G networks will bring major change for airports, airlines, and passengers. With download speeds of up to 400MB per second, 5G will be a game-changer. The potential for innovation is huge and airports, airlines, and passengers will feel the force of 5G in very different ways. SITA’s predictions are based on unique IT insights and emerging air transport industry technology trends. They follow hot on the heels of 5G trials like the recent ones carried out by both London Gatwick Airport and Beijing’s new Daxing International Airport services which signpost our entry into a new era of ultra-connected air travel.

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How Amadeus and PayPal are collaborating to support airlines

Article | May 18, 2021

We know from Amadeus’ recent Travel Payments Guide study that increasingly travelers are moving to new, contactless, payment methods. In fact, 37% of travelers told Amadeus that paying with a non-card method or digital wallet was a top priority. This is good news for the industry as e-wallet payment methods can help play an important role in helping to manage the complexity resulting from the crisis in several ways. PayPal has been working closely with Amadeus for quite some time, offering an alternative payment method to airlines as part of Amadeus’ Payment Platform. This means airlines can decide to offer PayPal to travelers through their websites across global markets with transaction references, helping to ease reconciliation. Thanks to Amadeus’ Agent Pay innovation travelers can also choose to pay with PayPal at the call center or even in face-to-face environments, with a secure link to make payment provided by the agent. But the onset of the pandemic brought new challenges, for which PayPal‘s service is uniquely suited.

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Will the travel industry adopt white box AI?

Article | February 17, 2020

I recently attended a Venture Beat webinar entitled: 3 Keys To Moving Toward White-Box, Explainable AI. The panel discussed varying degrees of transparency in respect to understanding the output from artificial intelligence, the worst being a black box where the underlying decision is masked in AI algorithms. So what does this all mean? Of course, in the travel industry, we traditionally have a different term for a “black box”, but in the context of AI, a black box output implies that it may be challenging for the target audience to understand the rational for a given decision. The key here is defining the target audience.

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Spotlight

ERWIN HYMER GROUP

To enable unique leisure and mobility experiences for people all over the world – that’s the vision of the Erwin Hymer Group. As a pioneer in mobile travel, we unite 20 strong brands under one roof: The motorhome and caravan brands Buccaneer, Bürstner, Carado, Compass, Dethleffs, Elddis, Eriba, Etrusco, Hymer, Niesmann+Bischoff, Laika, LMC, Sunlight and Xplore, the motorhome hire companies McRent and rent easy, the chassis specialist Goldschmitt, the accessories specialist Movera, the trailer tent manufacturer 3DOG camping and the touring portal freeontour all belong to the Erwin Hymer Group.

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