5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

Travel tech pros put sustainability behind economy as key challenges for 2020

Article | February 10, 2020

Economic uncertainty is deemed to be the biggest challenge facing the travel industry, ahead of climate change and sustainability issues, according to new research. A survey by Travel Technology Europe, sister brand of PhocusWire, reveals that 53% of those polled put economic conditions at the top of the list of concerns followed by sustainable travel at 45% and climate change at 44%. The study was carried out in the run-up to the United Kingdom's general election in early December 2019, so the challenge of economic uncertainty is not that surprising.

Data shows severe impact of coronavirus on global hospitality industry

Article | March 26, 2020

Global hospitality data company STR has released hotel industry reports for the week ending March 21 and in nearly all markets, the metrics are continuing to get worse due to the ongoing pandemic of the coronavirus COVID-19. The reports are based on data from 68,000 properties and 9.1 million rooms around the world. Compared to 2019 figures, occupancy is down as much as 96% in Italy to 68% down in China, 67% down in the United Kingdom, 59% down in the United States and 48% down in Singapore. As the first market to deal with the coronavirus, China is also the first to show signs of stabilization. About 87% of the country’s hotels are now open – up from a low of 40% - and occupancy is starting to turn in a positive direction, to just over 20% for the week ending March 21 from a low of 10% in February.

How Amadeus and PayPal are collaborating to support airlines

Article | May 18, 2021

We know from Amadeus’ recent Travel Payments Guide study that increasingly travelers are moving to new, contactless, payment methods. In fact, 37% of travelers told Amadeus that paying with a non-card method or digital wallet was a top priority. This is good news for the industry as e-wallet payment methods can help play an important role in helping to manage the complexity resulting from the crisis in several ways. PayPal has been working closely with Amadeus for quite some time, offering an alternative payment method to airlines as part of Amadeus’ Payment Platform. This means airlines can decide to offer PayPal to travelers through their websites across global markets with transaction references, helping to ease reconciliation. Thanks to Amadeus’ Agent Pay innovation travelers can also choose to pay with PayPal at the call center or even in face-to-face environments, with a secure link to make payment provided by the agent. But the onset of the pandemic brought new challenges, for which PayPal‘s service is uniquely suited.

How Google Flights is shaking up the travel Industry

Article | February 12, 2020

The internet is littered with the bodies of companies unable to adapt when Big Tech moved to offer a service for free. Possibly the most famous example in tech history remains Microsoft’s decision in 1996 to give away its browser Internet Explorer bringing Netscape’s skyrocketing share price to an abrupt halt. The rest is history. Although Google’s recent decision to stop charging for leads to airlines and OTAs in Google Flights might look insignificant in comparison, it is sending shockwaves across the travel industry. To understand why, it is important to understand Google Flights’ weight in the airline distribution ecosystem.