5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

Article | March 3, 2020

Travel has seen an incredible digital transformation over the last decade. Technologies like AI and Mobile have produced large scale disruption. With the number of aspirant travelers continuously increasing and millennials outrightly discarding the concept of work-life balance, the tourism industry is expected to continue to evolve in 2020. The overall paradigm shift in the travel arena is a result of the confluence of changing mindset and varying perception across various markets.

Article | March 3, 2020

According to the latest Bond Brand Loyalty Report, memberships across industries continue to rise and now average 14.8 per person. But - considering total global spend on loyalty programs is estimated to be $323 billion in 2019 – a more critical statistic is: on average people are active in less than half (6.7) of the programs they belong too. More often than not, loyalty programs do not drive loyal behavior. The travel sector has some of the lowest satisfaction rates, according to Bond’s survey of 55,000 consumers in more than 20 markets around the world. Only 37% of hotel loyalty members and 38% of car rental members say they are satisfied with their programs; airlines, meanwhile, fare slightly better at 42%.

Article | March 3, 2020

As the number of travelers rises year after year, the number of members enrolled for travel-based rewards programs continues to rise along with it: According to one survey, about 56% of travelers were a part of one or more hotel loyalty programs, while 54% belonged to at least one airline loyalty program. What can brands take from this data? That travel can be leveraged as a way to strengthen loyalty among members with the right set of benefits, added value and perceived value of a personal connection to the brand.

Article | March 3, 2020

Travel managers have long looked for a way to improve the traveler experience. They’re providing new tools and services to the employees, hoping that this will increase compliance and reduce costs. However, these results are not often achieved, because tools are implemented without a true understanding of the traveler and their needs. In our upcoming white paper, we’re looking at how data is shaping the traveler experience – and how it drives travel management to achieve results. For this research project, Phocuswright partnered with AirPlus International to understand how much has changed since Big Data was first talked about in corporate travel.