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5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

MAREEN | March 22, 2019 | 171 views

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

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Leveraging AI English Language Training Tools to Address Travel Surge

Article | July 13, 2022

Following the relaxation of travel restrictions worldwide, the travel and hospitality industries are bracing for a surge in demand, which will be exacerbated by the upcoming holiday season. As widespread delays and cancellations become more likely, companies like airlines are looking for new ways to put customer experience first. In a global workplace, not being able to speak more than one language, especially English, can hurt productivity and customer service. For this reason, people who work with customers need to have good communication skills. Investing in AI English Language Training Tools Traditional training for staff in the travel and hospitality industries requires in-person sessions. It can be expensive and impractical because employees have tight work schedules and staff operates in different time zones. AI app-based training alternatives solve these key issues, allowing employees to learn "on-the-fly" whenever possible. Digital training alternatives can provide greater levels of personalization for task assignment and user feedback. This individualized approach to staff development is difficult to replicate in large in-person sessions. Because all tasks are given and done digitally, management teams can track each user's progress and how well training is going for the whole department. Offering Excellent Customer Experience English communication is vital to offering an excellent customer experience and long-term profitability as the travel industry recovers. Artificial intelligence-powered English language training solutions stand out from the crowd. This technology has the potential to constantly advance and improve over time, thanks to its own learning community. Ed-tech learning tools that incorporate future-proofed AI technology will enable providers to confidently invest in training, increase staff engagement, and provide best-in-class customer experiences to global travelers. As a result, companies in the travel and hospitality industries that put communication skills training at the top of their list of priorities and speed it up can increase customer loyalty and stay competitive with other market leaders.

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TRAVEL TECHNOLOGY,INDUSTRY OUTLOOK

Crypto Tourism: A Quick Guide

Article | July 13, 2022

Cryptocurrencies have skyrocketed in popularity in recent years. They have progressed from a speculative asset class to one gaining widespread mainstream acceptance. And it's not just retail investors who are interested; cryptocurrencies are finding applications in various industries, including tourism. Yes, the travel industry, like many others, has warmed up to these virtual digital assets. It has even spawned a new type of operation, namely crypto tourism. Introduction to Crypto Tourism Crypto tourism is categorized into two broad groups: the first has tours and travel packages purchased with cryptocurrency. Emirates Airlines, the biggest airline in the UAE, has said it will soon accept bitcoin as a form of payment. Air Baltic, a Latvian airline, has also been accepting bitcoin for a long time. The second type of crypto tourism is trips and travel packages where crypto conferences, classes, or lectures are a big part of the schedule. You might not understand why someone would take a vacation to go to a lecture or learn about blockchain. Well, most people don't go on vacations like these. Instead, they focus on entrepreneurs and crypto fans who want to network, meet people with similar interests, and discuss business ideas. In addition to the usual sightseeing and relaxing, these crypto trips include talks by well-known speakers and industry veterans. Limitation and Scope Crypto tourism is a small market with few options, and only a small number of travel partners accept crypto payments. Also, the people who put on some crypto trips often use these events to sell ICOs and do other marketing. However, crypto tours are great for people who want to learn about cryptocurrencies, meet others interested in the same things, and relax. They are also great if you want digital money to pay for your trip. Then, you don't have to worry about currency exchange rates or losing cash. A Different Reality Crypto tourism might be niche, but it is a new reality in the travel industry. It allows safe transactions and innovative tours, which many businesses are keen about.

Read More
TRAVEL TECHNOLOGY,AIRLINES AND AIRPORTS

Smart Airports: Hassle-free Air Travel & Revenue

Article | August 2, 2022

Airports are embracing data and technology to improve the experience for both passengers and vendors. Such ‘smart airports’ where internet-connected devices control functions like thermostats and security using cloud-based technologies to enhance the consumer experience, are quickly becoming commonplace. The Emergence of Smart Airports Smart Airports were made to solve control and management problems that airports are having more and more of because of the number of people and goods that go through them. Because of this, experts from all over the world are focusing on smart airports, which use the latest developments in telecommunications, infrastructure, robotics, and the Internet of Things (IoT). Advantages of Smart Airports Real-time data improves operational efficiency. Cost reduction, productivity improvement, and operational perfection. Demand optimization through passenger flow control and entry automation. Improved passenger handling, flight control, check-in, etc. Biometric monitoring systems, advanced cyber security, and reliable operations and maintenance improve surveillance and security. Better ground and health surveillance (cleaning frequencies, availability of amenities, etc.). The Revenue Angle A smart airport uses Wi-Fi access points as sensors to track passengers’ location and record their dwell times. With this data, the airport could place signs and ads where they would be seen. While landing travelers previously made few purchases, this airport placed signs for products they may want to buy before leaving where they would be seen. The result was increased sales for retailers and landside revenue for the airport operator. (Source: Deloitte Study) Traveler’s & Airport Operations Experience A traveler constantly interacts with technology systems and stakeholders during his journey through the airport. The smart airport systems influence the traveler’s safety, convenience, and overall experience at the airport. Operations like bag tracking, indoor navigation, in-store beacons, geo-fencing, queue analyzer, biometric screening, Wi-Fi passenger tracking, and building management systems are powered by IoT implementations that make an airport smart. Creating a Smart Airport: The Checklist A well-structured planning process can assist airport leaders in navigating all of the options and gaining confidence in achieving the airport's business objectives. The checklist includes the following steps: Selecting an IoT solution that aligns with your business goals Determine the organizational and technical abilities required to implement the solution Craft a road map to address gaps between the required abilities and existing abilities

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TRAVEL TECHNOLOGY

Big Data In Travel: Triggering Business Transformation

Article | July 7, 2022

Global travel agencies are striving to maintain a competitive edge in the market. They are relying on big data to analyze the current state of the market, automate work processes, and better understand customer needs to streamline their businesses. Big data is now an important part of the future of the travel industry because it helps: Accurate decision-making Customer demand forecasting Service personalization Travel marketing Optimization of pricing strategies How is Big Data Sourced? The following data sources are used to gather big data: UGC Data User-Generated Data (UGC) is the most affordable data to obtain and includes textual data gathered through questionnaires, social networks, and image data. Device Data Device data gives access to GPS data, mobile roaming data, bluetooth data, RFID, WiFi data and more. This data is harder to obtain and is expensive. Transaction Data Web search data, web page visit data, online booking data, etc., constitute transaction data. Advanced web services such as Google Analytics can help collate this data. The sourced data is analyzed using artificial intelligence, machine learning, and natural language processing (NLP). How Is Big Data Changing the Way Travel Companies Operate? With the help of big data, you can increase your performance, get deeper customer insights, and offer an excellent customer experience to travelers. Let us briefly examine how big data can help you achieve all these objectives. Optimize Your Revenue Optimize your costs and accurately predict short-term and long-term revenues. Through customer experience metrics, you can also analyze your profit potential, correctly forecast peak period demand and offer relevant services to customers at the right time. As a result, protect your agency from unexpected expenses and make the most of customer demand. Recognize & Capitalize on Trends Historical, real-time data and a standard analytical approach help you understand the changing trends in the tourism industry. Then, you can swiftly take measures to adapt to these changing trends and capitalize on the ones that contribute to revenue. Bleisure is an excellent example of such a travel trend. Improve Your Marketing Campaigns Big data processes large amounts of information on your target audience and helps you see which marketing campaigns can succeed based on long-term forecasting. Consequently, you can prevent any unexpected losses while executing seasonal marketing campaigns. Additionally, big data collects information on your competitors and target audience in real-time, so you know the kind of marketing campaigns you need to execute to remain ahead in the race. Enhance Brand Reputation Big data considers customer reviews and comments to help you understand which aspects of your business need improvement. Internally collected feedback and big data analysis can create a standard to improve the brand reputation of your agency. Conclusion Big data in the travel industry is more than just a trend; it is a tool for better understanding the market situation and each customer in general (potential and existing). All of this lays the groundwork for a more personalized approach and accurate prediction of what customers want, and contributes to an elevated customer experience and an increase in revenue.

Read More
COMMERCIAL TRAVEL,INDUSTRY OUTLOOK

Crypto Tourism: A Quick Guide

Article | July 13, 2022

Following the relaxation of travel restrictions worldwide, the travel and hospitality industries are bracing for a surge in demand, which will be exacerbated by the upcoming holiday season. As widespread delays and cancellations become more likely, companies like airlines are looking for new ways to put customer experience first. In a global workplace, not being able to speak more than one language, especially English, can hurt productivity and customer service. For this reason, people who work with customers need to have good communication skills. Investing in AI English Language Training Tools Traditional training for staff in the travel and hospitality industries requires in-person sessions. It can be expensive and impractical because employees have tight work schedules and staff operates in different time zones. AI app-based training alternatives solve these key issues, allowing employees to learn "on-the-fly" whenever possible. Digital training alternatives can provide greater levels of personalization for task assignment and user feedback. This individualized approach to staff development is difficult to replicate in large in-person sessions. Because all tasks are given and done digitally, management teams can track each user's progress and how well training is going for the whole department. Offering Excellent Customer Experience English communication is vital to offering an excellent customer experience and long-term profitability as the travel industry recovers. Artificial intelligence-powered English language training solutions stand out from the crowd. This technology has the potential to constantly advance and improve over time, thanks to its own learning community. Ed-tech learning tools that incorporate future-proofed AI technology will enable providers to confidently invest in training, increase staff engagement, and provide best-in-class customer experiences to global travelers. As a result, companies in the travel and hospitality industries that put communication skills training at the top of their list of priorities and speed it up can increase customer loyalty and stay competitive with other market leaders.

Read More
TRAVEL TECHNOLOGY,INDUSTRY OUTLOOK

Leveraging AI English Language Training Tools to Address Travel Surge

Article | July 13, 2022

Cryptocurrencies have skyrocketed in popularity in recent years. They have progressed from a speculative asset class to one gaining widespread mainstream acceptance. And it's not just retail investors who are interested; cryptocurrencies are finding applications in various industries, including tourism. Yes, the travel industry, like many others, has warmed up to these virtual digital assets. It has even spawned a new type of operation, namely crypto tourism. Introduction to Crypto Tourism Crypto tourism is categorized into two broad groups: the first has tours and travel packages purchased with cryptocurrency. Emirates Airlines, the biggest airline in the UAE, has said it will soon accept bitcoin as a form of payment. Air Baltic, a Latvian airline, has also been accepting bitcoin for a long time. The second type of crypto tourism is trips and travel packages where crypto conferences, classes, or lectures are a big part of the schedule. You might not understand why someone would take a vacation to go to a lecture or learn about blockchain. Well, most people don't go on vacations like these. Instead, they focus on entrepreneurs and crypto fans who want to network, meet people with similar interests, and discuss business ideas. In addition to the usual sightseeing and relaxing, these crypto trips include talks by well-known speakers and industry veterans. Limitation and Scope Crypto tourism is a small market with few options, and only a small number of travel partners accept crypto payments. Also, the people who put on some crypto trips often use these events to sell ICOs and do other marketing. However, crypto tours are great for people who want to learn about cryptocurrencies, meet others interested in the same things, and relax. They are also great if you want digital money to pay for your trip. Then, you don't have to worry about currency exchange rates or losing cash. A Different Reality Crypto tourism might be niche, but it is a new reality in the travel industry. It allows safe transactions and innovative tours, which many businesses are keen about.

Read More
TRAVEL TECHNOLOGY,AIRLINES AND AIRPORTS

AI-driven Baggage Screening Solution for Aviation Security

Article | August 2, 2022

Airports are embracing data and technology to improve the experience for both passengers and vendors. Such ‘smart airports’ where internet-connected devices control functions like thermostats and security using cloud-based technologies to enhance the consumer experience, are quickly becoming commonplace. The Emergence of Smart Airports Smart Airports were made to solve control and management problems that airports are having more and more of because of the number of people and goods that go through them. Because of this, experts from all over the world are focusing on smart airports, which use the latest developments in telecommunications, infrastructure, robotics, and the Internet of Things (IoT). Advantages of Smart Airports Real-time data improves operational efficiency. Cost reduction, productivity improvement, and operational perfection. Demand optimization through passenger flow control and entry automation. Improved passenger handling, flight control, check-in, etc. Biometric monitoring systems, advanced cyber security, and reliable operations and maintenance improve surveillance and security. Better ground and health surveillance (cleaning frequencies, availability of amenities, etc.). The Revenue Angle A smart airport uses Wi-Fi access points as sensors to track passengers’ location and record their dwell times. With this data, the airport could place signs and ads where they would be seen. While landing travelers previously made few purchases, this airport placed signs for products they may want to buy before leaving where they would be seen. The result was increased sales for retailers and landside revenue for the airport operator. (Source: Deloitte Study) Traveler’s & Airport Operations Experience A traveler constantly interacts with technology systems and stakeholders during his journey through the airport. The smart airport systems influence the traveler’s safety, convenience, and overall experience at the airport. Operations like bag tracking, indoor navigation, in-store beacons, geo-fencing, queue analyzer, biometric screening, Wi-Fi passenger tracking, and building management systems are powered by IoT implementations that make an airport smart. Creating a Smart Airport: The Checklist A well-structured planning process can assist airport leaders in navigating all of the options and gaining confidence in achieving the airport's business objectives. The checklist includes the following steps: Selecting an IoT solution that aligns with your business goals Determine the organizational and technical abilities required to implement the solution Craft a road map to address gaps between the required abilities and existing abilities

Read More
TRAVEL TECHNOLOGY

Big Data In Travel: Triggering Business Transformation

Article | July 7, 2022

Global travel agencies are striving to maintain a competitive edge in the market. They are relying on big data to analyze the current state of the market, automate work processes, and better understand customer needs to streamline their businesses. Big data is now an important part of the future of the travel industry because it helps: Accurate decision-making Customer demand forecasting Service personalization Travel marketing Optimization of pricing strategies How is Big Data Sourced? The following data sources are used to gather big data: UGC Data User-Generated Data (UGC) is the most affordable data to obtain and includes textual data gathered through questionnaires, social networks, and image data. Device Data Device data gives access to GPS data, mobile roaming data, bluetooth data, RFID, WiFi data and more. This data is harder to obtain and is expensive. Transaction Data Web search data, web page visit data, online booking data, etc., constitute transaction data. Advanced web services such as Google Analytics can help collate this data. The sourced data is analyzed using artificial intelligence, machine learning, and natural language processing (NLP). How Is Big Data Changing the Way Travel Companies Operate? With the help of big data, you can increase your performance, get deeper customer insights, and offer an excellent customer experience to travelers. Let us briefly examine how big data can help you achieve all these objectives. Optimize Your Revenue Optimize your costs and accurately predict short-term and long-term revenues. Through customer experience metrics, you can also analyze your profit potential, correctly forecast peak period demand and offer relevant services to customers at the right time. As a result, protect your agency from unexpected expenses and make the most of customer demand. Recognize & Capitalize on Trends Historical, real-time data and a standard analytical approach help you understand the changing trends in the tourism industry. Then, you can swiftly take measures to adapt to these changing trends and capitalize on the ones that contribute to revenue. Bleisure is an excellent example of such a travel trend. Improve Your Marketing Campaigns Big data processes large amounts of information on your target audience and helps you see which marketing campaigns can succeed based on long-term forecasting. Consequently, you can prevent any unexpected losses while executing seasonal marketing campaigns. Additionally, big data collects information on your competitors and target audience in real-time, so you know the kind of marketing campaigns you need to execute to remain ahead in the race. Enhance Brand Reputation Big data considers customer reviews and comments to help you understand which aspects of your business need improvement. Internally collected feedback and big data analysis can create a standard to improve the brand reputation of your agency. Conclusion Big data in the travel industry is more than just a trend; it is a tool for better understanding the market situation and each customer in general (potential and existing). All of this lays the groundwork for a more personalized approach and accurate prediction of what customers want, and contributes to an elevated customer experience and an increase in revenue.

Read More
MORE ARTICLES

Spotlight

Infinite Journeys

We specialise in Wildlife, Adventure, Trekking and Leisure holidays across the globe. Indians as well as Foreign guests put their faith on us, whether they are here on Honeymoon Vacations or Himalayan Expedition.

Related News

DESTINATION AND TOURISM

Cabana Announces Plans to Expand into Austin Market in Partnership with Local Hospitality Experts, New Waterloo

Cabana | September 30, 2022

Cabana, the modern, mobile hospitality company with a fleet of high quality, high-tech campervans, today unveiled Austin, Texas as its next major market launch, with bookings set to formally open early next year. Cabana’s Austin debut demonstrates momentous growth as the organization’s fourth U.S. market, with established operations in Los Angeles and Seattle, as well as San Francisco, which the company announced earlier this year. Austin marks one of several U.S. expansions Cabana plans to introduce over the course of 2023.In conjunction with the upcoming launch, Cabana also announced a new partnership with Austin-based hospitality company, New Waterloo. Leaning on New Waterloo's local expertise and 13 years in hospitality management––while leveraging Cabana's combination of technology and passion for exploration––the two organizations are excited to bring this unique travel experience to Austin residents. “Texas is chock full of unexplored and underrated gems waiting to be discovered,Whether you’re camping in Big Bend National Park or touring the wineries of Texas’ Hill Country, Cabana’s mission has always been to create the most seamless travel experience imaginable. We’re delighted to be partnering with New Waterloo to make this a possibility for Texans and those visiting the Austin area. Through our trip planning capabilities and easy-to-use technology, we’re eager to see how Austinites explore with Cabana.” -Cabana CEO and founder, Scott Kubly New Waterloo will manage day-to-day operations on-site and Austin locals can anticipate travel-inspired events and pop-ups as part of the ongoing collaboration. Nearly 80% of Americans planned to take a road trip this summer, and Cabana’s numbers further this point, with 25K nights booked over the last two years. As desire for hassle-free travel options increases, Cabana will offer complimentary, contactless trip planning to those road-tripping out of Austin, complete with campsite reservations and experience recommendations. Anticipated top trip requests include Big Bend National Park and West Texas, the Hill Country, tailgating, and Texas’ beaches. To celebrate the launch, Cabana will be hosting a pop-up in the Artist Lounge at Austin City Limits across both weekends of the event (Oct. 7 – 9; 14 – 16). Interested guests can also join the waitlist to be the first to know about trip availability at cabana.life/austin. About Cabana Cabana is a modern, mobile hospitality company with a fleet of high quality, high-tech cabanas (camper vans), designed to create a seamless, unique, and integrated travel experience. Cabana is revolutionizing the future of connected travel through innovative technology and high-touch trip planning. Combining passion for travel with easy-to-use technology and the most cost-efficient and operationally effective vehicles on the market, Cabana provides travelers with the convenience and technology needed for frictionless travel, empowering the explorer in everyone and creating opportunities for serendipity, wonder, and exploration.

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TRAVEL TECHNOLOGY,COMMERCIAL TRAVEL

TDCX expands in the Philippines to meet growing demand for complex customer experience solutions

TDCX | September 29, 2022

TDCX, Inc. (“TDCX” or the “Company”) (NYSE: TDCX), a high-growth digital customer experience (CX) solutions provider for technology and blue-chip companies, continues its expansion path with a new office in Iloilo in the Philippines. This is TDCX’s sixth campus in the Philippines and strengthens the company’s capacity to serve Global English end-markets, such as North America, United Kingdom, Ireland, Australia and New Zealand. The outsourced CX services market outside of Southeast Asia is expected to grow to US$86.3 billion by 20251. With the expanded operations in the Philippines, TDCX will meet the increasing demand for CX services. TDCX has signed on 25 new clients since January 2022, including a leading regional airline and one of Southeast Asia’s largest integrated car e-commerce platforms. “As economies around the world recover from the effects of the pandemic and grapple with the current economic uncertainties, we are seeing increased demand for outsourced customer experience services. This is due, in part, to our ability to deliver superior customer experiences and to drive sales quickly, efficiently and cost-effectively for our clients. In the second quarter of this year, our total revenue across the Group was US$116.6 million, up 23.3% year-on-year2." -Ms Eliza Acuña, Vice President for Business Strategy, TDCX Philippines The Philippines is known for its outsourcing capabilities and is an important node in TDCX’s network. Their highly skilled workforce coupled with a hospitable culture make the country a hotspot for us to hire the talent we need to resolve increasingly complex customer issues. Our new office in Iloilo will supplement our Manila and Cebu operations and create more job opportunities locally. TDCX opened its Manila office in 2014 and its Cebu office in 2019. Since the opening of the Cebu office, TDCX has almost doubled its staff strength in the Philippines. TDCX’s Iloilo office a gateway into Philippines’ upcoming innovation hub Iloilo is anticipated to be an innovation hub by 20303. TDCX’s strategic expansion into Iloilo enables it to entrench itself in the local innovation ecosystem and work with other stakeholders to enhance the outsourced customer experience industry’s competitiveness on the global stage. Ms Acuña said, The outsourced customer experience industry is increasingly important in the growing digital economy. As consumers live more of their lives online, their experience becomes a more significant factor in brand preference and loyalty. Hence, this is a very exciting time for our industry and our people. With our positive work environment, attractive client roster and interesting and fulfilling work, we look forward to growing with our people and equipping them with future-ready skills that will help them stay competitive in the new economy. New economy jobs are emerging professions that reflect the continuing importance of human interaction, according to a report by the World Economic Forum4. The report also states that demand for both “digital” and “human” factors in the professions of tomorrow is driving greater demand for roles such as customer success specialists. To equip its people with the skills for new economy jobs, TDCX provides a wide variety of training programs through a mix of structured and unstructured learning environments. TDCX’s online learning and training programs known as "Flash Coach" and "Flash Learn" provide employees with access to training virtually and on-demand. In addition to job-specific training, employees also receive training in critical thinking, problem-solving and agility. These are among the top skills that are needed by 2025 as identified by the World Economic Forum. Employees are empowered to complete the modules at their own pace while managing their day-to-day responsibilities. The training content is continually refreshed based on analytics from the platform. In addition, TDCX provides employees access to leadership programs such as Dale Carnegie training and online tools such as LinkedIn Learning so that they may voluntarily gain new skills. TDCX’s Iloilo campus is located at Robinsons Cybergate Iloilo Tower 1 in Pavia. About TDCX Singapore-headquartered TDCX provides transformative digital CX solutions, enabling world-leading and disruptive brands to acquire new customers, to build customer loyalty and to protect their online communities. TDCX helps clients achieve their customer experience aspirations by harnessing technology, human intelligence and its global footprint. It serves clients in fintech, gaming, technology, home sharing and travel, digital advertising and social media, streaming and e-commerce. TDCX’s expertise and strong footprint in Asia has made it a trusted partner for clients, particularly high-growth, new economy companies, looking to tap the region’s growth potential.TDCX’s commitment to delivering positive outcomes for our clients extends to its role as a responsible corporate citizen. Its Corporate Social Responsibility program focuses on positively transforming the lives of its people, its communities and the environment.TDCX employs more than 17,000 employees across 26 campuses globally, specifically Singapore, Malaysia, Thailand, Philippines, Mainland China, Hong Kong, South Korea, Japan, India, Romania, Spain and Colombia. For more information, please visit www.tdcx.com.

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TRAVEL TECHNOLOGY,HOSPITALITY TRENDS

Optii Announces Connectivity to Oracle Hospitality Integration Platform

Optii | September 29, 2022

Optii Solutions, the leading cloud-based hotel operations software, announced an integration with the Opera Hospitality Integration Platform (OHIP). The new integration will make it easier, faster, and more cost-effective for hoteliers to manage their integration between Optii and Oracle Cloud PMS.When implementing a modern technology solution like Optii, that is powered by artificial intelligence (AI) and machine learning (ML), integrations matter. When seeking to use hotel operations technology to increase productivity, reduce cost, and improve the guest experience, time is of the essence. The faster a solution like Optii can become operational, the faster the benefits are realized for hotel teams, their guests, and hotel owners. The integration with OHIP will address exactly this for Opera Cloud PMS hotel customers. Dino Pietropaolo, CTO of Optii Solutions said, Not only will this integration save Opera Cloud PMS customers time and money when choosing to transform their hotel operation with Optii, they will also get the latest in API technology and a high level of security with fine grained OAuth 2.0 on all APIs. The self serve aspect of Oracle Hospitality Integration Platform will mean a lot more flexibility and autonomy for hoteliers and for Optii. The typical integration between hotel technology applications and a hotel PMS requires work on both the technology application side and the PMS, while with OHIP, hotelier and technology providers such as Optii can manage the integration process without Oracle participation. “At Optii, customer success is everything. But when delays in integration happen, the time-to-value for our customers is impacted and often the mitigation is out of our control. With OHIP, together with our customer, we are in the driver’s seat and have full control of the process and timeline. This helps our customers realize their goals quicker. We are very excited to start offering OHIP integration to our customers in the coming weeks!” -Katherine Grass, CEO of Optii Solutions About Optii Solutions Optii Solutions is a hotel operations solution that leverages smarter technologies such as artificial intelligence, analytics, messaging and mobility to improve the efficiency and effectiveness of housekeeping and service delivery departments. For further information, please visit: www.optiisolutions.com.

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DESTINATION AND TOURISM

Cabana Announces Plans to Expand into Austin Market in Partnership with Local Hospitality Experts, New Waterloo

Cabana | September 30, 2022

Cabana, the modern, mobile hospitality company with a fleet of high quality, high-tech campervans, today unveiled Austin, Texas as its next major market launch, with bookings set to formally open early next year. Cabana’s Austin debut demonstrates momentous growth as the organization’s fourth U.S. market, with established operations in Los Angeles and Seattle, as well as San Francisco, which the company announced earlier this year. Austin marks one of several U.S. expansions Cabana plans to introduce over the course of 2023.In conjunction with the upcoming launch, Cabana also announced a new partnership with Austin-based hospitality company, New Waterloo. Leaning on New Waterloo's local expertise and 13 years in hospitality management––while leveraging Cabana's combination of technology and passion for exploration––the two organizations are excited to bring this unique travel experience to Austin residents. “Texas is chock full of unexplored and underrated gems waiting to be discovered,Whether you’re camping in Big Bend National Park or touring the wineries of Texas’ Hill Country, Cabana’s mission has always been to create the most seamless travel experience imaginable. We’re delighted to be partnering with New Waterloo to make this a possibility for Texans and those visiting the Austin area. Through our trip planning capabilities and easy-to-use technology, we’re eager to see how Austinites explore with Cabana.” -Cabana CEO and founder, Scott Kubly New Waterloo will manage day-to-day operations on-site and Austin locals can anticipate travel-inspired events and pop-ups as part of the ongoing collaboration. Nearly 80% of Americans planned to take a road trip this summer, and Cabana’s numbers further this point, with 25K nights booked over the last two years. As desire for hassle-free travel options increases, Cabana will offer complimentary, contactless trip planning to those road-tripping out of Austin, complete with campsite reservations and experience recommendations. Anticipated top trip requests include Big Bend National Park and West Texas, the Hill Country, tailgating, and Texas’ beaches. To celebrate the launch, Cabana will be hosting a pop-up in the Artist Lounge at Austin City Limits across both weekends of the event (Oct. 7 – 9; 14 – 16). Interested guests can also join the waitlist to be the first to know about trip availability at cabana.life/austin. About Cabana Cabana is a modern, mobile hospitality company with a fleet of high quality, high-tech cabanas (camper vans), designed to create a seamless, unique, and integrated travel experience. Cabana is revolutionizing the future of connected travel through innovative technology and high-touch trip planning. Combining passion for travel with easy-to-use technology and the most cost-efficient and operationally effective vehicles on the market, Cabana provides travelers with the convenience and technology needed for frictionless travel, empowering the explorer in everyone and creating opportunities for serendipity, wonder, and exploration.

Read More

TRAVEL TECHNOLOGY,COMMERCIAL TRAVEL

TDCX expands in the Philippines to meet growing demand for complex customer experience solutions

TDCX | September 29, 2022

TDCX, Inc. (“TDCX” or the “Company”) (NYSE: TDCX), a high-growth digital customer experience (CX) solutions provider for technology and blue-chip companies, continues its expansion path with a new office in Iloilo in the Philippines. This is TDCX’s sixth campus in the Philippines and strengthens the company’s capacity to serve Global English end-markets, such as North America, United Kingdom, Ireland, Australia and New Zealand. The outsourced CX services market outside of Southeast Asia is expected to grow to US$86.3 billion by 20251. With the expanded operations in the Philippines, TDCX will meet the increasing demand for CX services. TDCX has signed on 25 new clients since January 2022, including a leading regional airline and one of Southeast Asia’s largest integrated car e-commerce platforms. “As economies around the world recover from the effects of the pandemic and grapple with the current economic uncertainties, we are seeing increased demand for outsourced customer experience services. This is due, in part, to our ability to deliver superior customer experiences and to drive sales quickly, efficiently and cost-effectively for our clients. In the second quarter of this year, our total revenue across the Group was US$116.6 million, up 23.3% year-on-year2." -Ms Eliza Acuña, Vice President for Business Strategy, TDCX Philippines The Philippines is known for its outsourcing capabilities and is an important node in TDCX’s network. Their highly skilled workforce coupled with a hospitable culture make the country a hotspot for us to hire the talent we need to resolve increasingly complex customer issues. Our new office in Iloilo will supplement our Manila and Cebu operations and create more job opportunities locally. TDCX opened its Manila office in 2014 and its Cebu office in 2019. Since the opening of the Cebu office, TDCX has almost doubled its staff strength in the Philippines. TDCX’s Iloilo office a gateway into Philippines’ upcoming innovation hub Iloilo is anticipated to be an innovation hub by 20303. TDCX’s strategic expansion into Iloilo enables it to entrench itself in the local innovation ecosystem and work with other stakeholders to enhance the outsourced customer experience industry’s competitiveness on the global stage. Ms Acuña said, The outsourced customer experience industry is increasingly important in the growing digital economy. As consumers live more of their lives online, their experience becomes a more significant factor in brand preference and loyalty. Hence, this is a very exciting time for our industry and our people. With our positive work environment, attractive client roster and interesting and fulfilling work, we look forward to growing with our people and equipping them with future-ready skills that will help them stay competitive in the new economy. New economy jobs are emerging professions that reflect the continuing importance of human interaction, according to a report by the World Economic Forum4. The report also states that demand for both “digital” and “human” factors in the professions of tomorrow is driving greater demand for roles such as customer success specialists. To equip its people with the skills for new economy jobs, TDCX provides a wide variety of training programs through a mix of structured and unstructured learning environments. TDCX’s online learning and training programs known as "Flash Coach" and "Flash Learn" provide employees with access to training virtually and on-demand. In addition to job-specific training, employees also receive training in critical thinking, problem-solving and agility. These are among the top skills that are needed by 2025 as identified by the World Economic Forum. Employees are empowered to complete the modules at their own pace while managing their day-to-day responsibilities. The training content is continually refreshed based on analytics from the platform. In addition, TDCX provides employees access to leadership programs such as Dale Carnegie training and online tools such as LinkedIn Learning so that they may voluntarily gain new skills. TDCX’s Iloilo campus is located at Robinsons Cybergate Iloilo Tower 1 in Pavia. About TDCX Singapore-headquartered TDCX provides transformative digital CX solutions, enabling world-leading and disruptive brands to acquire new customers, to build customer loyalty and to protect their online communities. TDCX helps clients achieve their customer experience aspirations by harnessing technology, human intelligence and its global footprint. It serves clients in fintech, gaming, technology, home sharing and travel, digital advertising and social media, streaming and e-commerce. TDCX’s expertise and strong footprint in Asia has made it a trusted partner for clients, particularly high-growth, new economy companies, looking to tap the region’s growth potential.TDCX’s commitment to delivering positive outcomes for our clients extends to its role as a responsible corporate citizen. Its Corporate Social Responsibility program focuses on positively transforming the lives of its people, its communities and the environment.TDCX employs more than 17,000 employees across 26 campuses globally, specifically Singapore, Malaysia, Thailand, Philippines, Mainland China, Hong Kong, South Korea, Japan, India, Romania, Spain and Colombia. For more information, please visit www.tdcx.com.

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Optii Announces Connectivity to Oracle Hospitality Integration Platform

Optii | September 29, 2022

Optii Solutions, the leading cloud-based hotel operations software, announced an integration with the Opera Hospitality Integration Platform (OHIP). The new integration will make it easier, faster, and more cost-effective for hoteliers to manage their integration between Optii and Oracle Cloud PMS.When implementing a modern technology solution like Optii, that is powered by artificial intelligence (AI) and machine learning (ML), integrations matter. When seeking to use hotel operations technology to increase productivity, reduce cost, and improve the guest experience, time is of the essence. The faster a solution like Optii can become operational, the faster the benefits are realized for hotel teams, their guests, and hotel owners. The integration with OHIP will address exactly this for Opera Cloud PMS hotel customers. Dino Pietropaolo, CTO of Optii Solutions said, Not only will this integration save Opera Cloud PMS customers time and money when choosing to transform their hotel operation with Optii, they will also get the latest in API technology and a high level of security with fine grained OAuth 2.0 on all APIs. The self serve aspect of Oracle Hospitality Integration Platform will mean a lot more flexibility and autonomy for hoteliers and for Optii. The typical integration between hotel technology applications and a hotel PMS requires work on both the technology application side and the PMS, while with OHIP, hotelier and technology providers such as Optii can manage the integration process without Oracle participation. “At Optii, customer success is everything. But when delays in integration happen, the time-to-value for our customers is impacted and often the mitigation is out of our control. With OHIP, together with our customer, we are in the driver’s seat and have full control of the process and timeline. This helps our customers realize their goals quicker. We are very excited to start offering OHIP integration to our customers in the coming weeks!” -Katherine Grass, CEO of Optii Solutions About Optii Solutions Optii Solutions is a hotel operations solution that leverages smarter technologies such as artificial intelligence, analytics, messaging and mobility to improve the efficiency and effectiveness of housekeeping and service delivery departments. For further information, please visit: www.optiisolutions.com.

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