5 Ways to Increase Your Confidence When it Comes to Tourism Marketing

PAIGE ROWETT | March 22, 2017

article image
According to our 2016 Industry Survey, one of the biggest challenges tourism businesses face when it comes to marketing their brand is the lack of confidence in implementation – so if you are feeling overwhelmed, please know there are plenty of people in the same boat!

Spotlight

Titan Travel UK

Imagine holidays that begin and end at your front door wherever you live in the UK. Inspiring holidays that invite you to discover the world's most beautiful and interesting places. Holidays expertly designed with your comfort and enjoyment as the top priorities.

OTHER ARTICLES

What positive travel trends could come from coronavirus?

Article | April 7, 2020

Who’s ready for some good news? Well, we’re probably not going to hear any truly good news, especially in the travel world, for some time. But that doesn’t mean we can’t speculate about positive developments in the post-COVID world. From better environmental protections to more flexible booking options, here are some ways travel could improve in the long run.

Read More

How Security, Privacy, and Trust Can Help Travel Brands Offer a More Human Experience

Article | February 25, 2020

To deliver the richer, more fulfilling experiences that travelers crave, travel brands depend on a growing cache of customer data. More data can mean more opportunities to deliver an elevated human experience, personalized to each traveler’s needs and wants. But many brands are opaque about just what data they are collecting, and customers often don’t have any way to know how it may be used, how well it is secured, and what, if any, control they have over their personal information. Hence, the trust that travelers place in the industry is at risk, which ultimately could impact their travel choices.

Read More

Here’s What Will Happen Next to Corporate Airfares

Article | April 7, 2020

To paint a picture of what corporate airfares will look like once planes return to the skies is becoming more difficult by the day — if not impossible. Airlines, for one, have more pressing matters to deal with as they fight for survival during the ongoing crisis. Most in the U.S. will be working through the fine print of the $2 trillion U.S. stimulus package that throws them a lifeline of $50 billion in grants and loans. Other carriers, particularly in Europe and Asia, have already downsized and furloughed most of their workforce and are now turning to refinancing. Cases in point include Air France-KLM, which is now looking for $6.5 billion in state-backed loans, while last week Singapore Airlines revealed it had secured $13 billion in new funding.

Read More

The best guess for the future of travel is just a guess

Article | April 16, 2020

Over the past few days, I've looked at a few dozen travel industry predictor graphs, from a number of very credible sources. Below, I've compiled them all onto one graph to create the last predictor you need to understand for the next few weeks. I can say with almost certainty that one, or a combination of these is going to be quite accurate. What’s the point here? The point here is that there is no point. Nobody knows what will happen next week, never mind three years from now.

Read More

Spotlight

Titan Travel UK

Imagine holidays that begin and end at your front door wherever you live in the UK. Inspiring holidays that invite you to discover the world's most beautiful and interesting places. Holidays expertly designed with your comfort and enjoyment as the top priorities.

Events