Hospitality Management
Article | June 19, 2023
Airports are embracing data and technology to improve the experience for both passengers and vendors. Such ‘smart airports’ where internet-connected devices control functions like thermostats and security using cloud-based technologies to enhance the consumer experience, are quickly becoming commonplace.
The Emergence of Smart Airports
Smart Airports were made to solve control and management problems that airports are having more and more of because of the number of people and goods that go through them. Because of this, experts from all over the world are focusing on smart airports, which use the latest developments in telecommunications, infrastructure, robotics, and the Internet of Things (IoT).
Advantages of Smart Airports
Real-time data improves operational efficiency.
Cost reduction, productivity improvement, and operational perfection.
Demand optimization through passenger flow control and entry automation.
Improved passenger handling, flight control, check-in, etc.
Biometric monitoring systems, advanced cyber security, and reliable operations and maintenance improve surveillance and security.
Better ground and health surveillance (cleaning frequencies, availability of amenities, etc.).
The Revenue Angle
A smart airport uses Wi-Fi access points as sensors to track passengers’ location and record their dwell times. With this data, the airport could place signs and ads where they would be seen. While landing travelers previously made few purchases, this airport placed signs for products they may want to buy before leaving where they would be seen. The result was increased sales for retailers and landside revenue for the airport operator. (Source: Deloitte Study)
Traveler’s & Airport Operations Experience
A traveler constantly interacts with technology systems and stakeholders during his journey through the airport. The smart airport systems influence the traveler’s safety, convenience, and overall experience at the airport. Operations like bag tracking, indoor navigation, in-store beacons, geo-fencing, queue analyzer, biometric screening, Wi-Fi passenger tracking, and building management systems are powered by IoT implementations that make an airport smart.
Creating a Smart Airport: The Checklist
A well-structured planning process can assist airport leaders in navigating all of the options and gaining confidence in achieving the airport's business objectives. The checklist includes the following steps:
Selecting an IoT solution that aligns with your business goals
Determine the organizational and technical abilities required to implement the solution
Craft a road map to address gaps between the required abilities and existing abilities
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Hospitality Management
Article | July 4, 2023
Elevate your expertise with these must-read hospitality management books offering a comprehensive guide to enhance your skills, providing industry trends-related insights and live cases & examples.
In the constantly evolving hospitality industry, professionals must stay abreast of the latest trends and insights. Whether you are an industry veteran, an aspiring hospitality worker, or a student pursuing a degree in hospitality management, the right books can provide you with valuable knowledge and direction. The growth of the hospitality industry on a global scale has led to the emergence of a wide range of exceptional books that cover various topics. These include digital marketing strategy, e-commerce tourism, personal experiences, practical advice, and in-depth industry analysis. This curated selection of ten top books on hospitality management offers valuable insights into the industry, allowing you to stay ahead of the curve and enhance your expertise in the field.
1. Unreasonable Hospitality
Author Name: Will Guidara
For professionals in the hospitality and tourism sector looking to advance their knowledge of hospitality management, the book Unreasonable Hospitality: The Extraordinary Power of Giving People More Than They Expect is a must-read. One of the books on hospitality management written by Will Guidara, a former co-owner of the famous eatery Eleven Madison Park, it imparts essential lessons and insights from his journey to turn the struggling business into the world's best restaurant. Guidara emphasizes the transformative power of going above and beyond anticipation through extreme alterations, a strong collaboration between the kitchen and dining room, and remarkable, personalized kindness experiences. This national bestseller book encourages readers to discover the wonder in their work and produce incredible experiences for others with its captivating anecdotes and industry experts' wisdom.
2. Be Our Guest: Revised and Updated Edition
Author Name: Theodore B. Kinni
Be Our Guest: Revised and Updated Edition: Perfecting the Art of Customer Service (The Disney Institute Leadership Series) is one of the essential hospitality management books for industry professionals seeking to improve their customer service skills. Based on the renowned Disney methodology, this book emphasizes exceeding customer expectations beyond mere satisfaction. The book reveals exceptional business strategies that underpin the enchantment of quality service, using insights not typically found in conventional workplaces. Whether one works in hotels, restaurants, or any other hospitality-related industry, reading this book on hospitality management will help envision new opportunities and provide techniques for exceptional customer experiences. In addition, Kinni has published twenty books on topics covering sales, marketing and leadership, targeting hospitality management as the focused audience.
3. First Class Travel on a Budget: How to Hack Your Credit Cards to Book Incredible Trips for Less
Author Name: Zachary Abel
Discover the secrets for five-star vacation on a specific back pocket budget with "First Class Travel on a Budget: How to Hack Your Credit Cards to Book Incredible Trips for Less." In this insightful guide, Zachary Burr Abel shares his expertise in navigating airline loyalty programs, credit card promotions, and hidden travel fees. With actionable advice and humorous anecdotes, reading this hospitality and tourism management book will help professionals learn how to fly first class, find deals on rental cars and hotels, earn airline points, and maximize credit card rewards. This invaluable resource is a must-read for anyone in the hospitality industry looking to elevate their expertise in managing travel and providing exceptional guest experiences.
4. Hospitality Management People Skills and Manners On and Off the Job
Author Name: Lyn Pont PhD
For professionals seeking to start their career or improve their career in hospitality, one of the must-reads hotel management books by Pont is Hospitality Management: People Skills and Manners On and Off the Job. This hospitality book covers various topics, including service, relationships, integrity, communication, personal image, and creativity. Focusing on soft skills and the cultural expectations of guests, Pont provides practical advice and industry insights to help readers excel in their careers. Whether you're a seasoned executive or new to the industry, this treasure trove of information will equip you with the necessary tools to deliver exceptional customer care, represent your organization with professionalism and confidence as well as help you to stand out in the competitive hospitality industry.
5. Strategic Management for Tourism, Hospitality and Events
Author Name: Nigel G. Evans
Strategic Management for Tourism, Hospitality and Events is a comprehensive guide designed to equip students in the hospitality industry with essential strategic management principles. This exceptional book bridges the gap between theory and practical through industry-based case studies and examples, offering a deeper understanding of strategic management in the context of tourism, hospitality, and events. The third edition of this book features updated international case studies covering SMEs and large-scale businesses integrated throughout to show the various applications of strategic management theory, big data, artificial intelligence, sustainability, and innovation. With accessible language and helpful features, this resource is a valuable tool for students seeking to enhance their knowledge and excel in the dynamic field of tourism, hospitality, and events management.
6. Setting the Table: The Transforming Power of Hospitality in Business
Author Name: Danny Meyer
One of the bestselling hospitality and tourism management books, Setting the Table: The Transforming Power of Hospitality in Business, is a book by Danny Meyer, an acclaimed restaurateur behind successful ventures like Union Square Cafe and Shake Shack. Meyer shares his invaluable insights on developing a dynamic philosophy called Enlightened Hospitality, which focuses on fostering strong relationships within the organization and delivering exceptional customer satisfaction. It is one of the influential hospitality management books that draws from real-life experiences and teachings applicable to anyone in the hospitality industry or any business sector. This motivational work, considered a landmark in the field, provides valuable lessons for managers, executives, and staff, enhancing their effectiveness and deepening their appreciation for achieving excellence in their work to improve hospitality experience.
7. Operations Management in the Hospitality Industry
Editor Name: Peter Szende, Alec N. Dalton (Editor), Michelle (Myongjee) Yoo
To improve operations and enhance hospitality management expertise, the book titled ‘Operations Management in the Hospitality Industry’ is an essential resource for the tourism and hospitality experts. This book covers various topics crucial to operational success in restaurants, resorts, and other hospitality establishments, as well as equips readers with fundamental techniques and tools for analyzing and improving operational capabilities. With its comprehensive approach, incorporating key theories, frameworks, and industry examples, the book offers valuable knowledge for students preparing for their careers and working professionals.
8. Event Management for the Tourism and Hospitality
Author Name: Bonita M. Kolb
If you are looking for a comprehensive guide, Event Management for the Tourism and Hospitality Industries is a book designed to equip readers and practitioners in the hospitality industry with the essential knowledge and skills for planning, managing, and evaluating events. This book covers various topics, including visitor segmentation, budgeting, promotion, and post-event assessment, while addressing contemporary issues such as environmental sustainability, cultural diversity, technology, and community engagement. Through international case studies, readers will gain real-world insights and learn how to connect events with local heritage and culture, delivering personalized experiences to visitors. It is one of the best hospitality management books that includes a practical approach and detailed event plan outline.
9. Tourism Management
Author Name: Stephen J. Page
One of the best books for hospitality management and tourism by Stephen Page, Tourism Management provides a thorough understanding of the fundamental principles of tourism. Currently in the 6th edition the book offers a global perspective on the industry, and will not only benefit students pursuing a degree, diploma, or simply studying the subject, but it will also help professionals in the tourism industry. This book includes content on contemporary issues affecting businesses, enhanced sustainable development strategies to overcome climate change challenges, and a section with different perspectives from China and South America on using taxation to limit travel air behaviour. Furthermore, it combines textual content and features case studies with diagrams, and images, offering valuable insights into the evolving landscape of tourism management.
10. Hospitality Management: A Brief Introduction
Author Name: Roy C Wood
An easy-to-operate introduction for students of hotel and hospitality management and hospitality studies, Hospitality Management: A Brief Introduction offers a concise and comprehensive overview of the hospitality industry, making it an essential read for students new to the industry. Authored by Roy Wood, an expert in academia and practice, this book covers key areas such as employee relations, accommodation and food management, marketing and sales, industry strategy, management roles, education, and future trends. By drawing on a range of established research and incorporating the perspective of the hospitality consumer, Wood provides readers with a well-rounded understanding of the industry's realities and challenges. This book is a valuable resource for anyone studying or working in hospitality management.
Summing Up
The hospitality industry is transforming rapidly, driven by technological advancements, changing consumer expectations, and emerging trends. As we look to the future, hospitality professionals must proactively stay ahead of the curve and elevate their expertise. These hospitality industry books empower readers to navigate the evolving landscape, embracing innovative practices and sustainability and delivering exceptional guest experiences. By advancing their knowledge and embracing essential insights and strategies, hospitality professionals can position themselves for success in the dynamic world of hospitality management operations.
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Business Travel
Article | May 17, 2023
Discover the solutions and services of the top 25 revolutionary travel management companies that are transforming the industry in 2023. Integrate the one adhering your business needs and budget.
Businesses seeking stress-free and streamlined corporate travel solutions can rely on travel management companies. These experts provide customized travel arrangements, taking care of every aspect of business travel, from flight and hotel bookings to travel policy compliance, support, car rentals, and more. With advanced technology and online booking tools, they offer cost-effective deals while ensuring adherence to corporate travel policies. Additionally, they empower businesses to design their travel expense policies, resulting in an enhanced corporate travel experience for employees.
1 Expertise in Field
Travel management companies (TMCs) are experts in the field of business travel. They handle emergencies with proper understanding and remedy measures. Some travel risk management companies are specially devised for this purpose.
2 Being More Organized
TMCs organize the operations of business travel more efficiently. Business travel involves massive paperwork, especially in big groups and itineraries. The paperwork associated with corporate travel is managed by international travel agencies in a way that is organized, thereby enabling travel companies to allocate their attention to other crucial matters.
3 Making Informed Decisions
Employees must adhere to the corporate travel program or policy when they travel for business. Travel policies vary across different organizations and typically encompass guidelines that employees are obliged to follow while traveling. They make travel decisions for the company according to their travel policy. TMCs also advise employees to meet business travel requirements without breaking the company travel policy.
4 Enhanced Networking
TMCs have established relationships with travel and hospitality companies worldwide over the years sent in the industry. Business travel companies or clients could get exclusive rates on travel occasions through TMCs. They provide better deals within a travel budget than any direct travel booking.
5 Expense management
TMCs are specialized in finding and negotiating the best travel deals with enterprise providers and partners. They have special access to lower rates on the airline, hotel rooms, and transportation. As a result, they reduce overall business travel costs and offer competitive name-brand selections.
6 Business Travel Support
The companies can reach out to the travel consultant day and night with business travel support. Furthermore, the employees are free from the stress of tracking various vendors, as they can get all of them on one platform, which is accessible through a variety of different channels.
Top 25 Revolutionary Travel Management Companies
To enhance their business growth, travel companies can utilize the following list of travel management companies as a reference:
1. Emburse
More than 12 million business professionals, including CFOs, finance teams, and travelers, trust Emburse in spend optimization for expense, travel management, and payment solutions. It helps FORTUNE 100 corporations, startups, public sector agencies, and nonprofit organizations, through automation, analytics, and spending control. It streamlines processes and increases spending visibility, compliance, and positive financial outcomes.
2. East West Hospitality
East West Hospitality has more than 30 years of success in businesses like association, vacation rental and property management, developer support, hotels, spas, fitness, restaurants, and retail operations. It simplifies complicated travel operations. It makes stay effortless with its extensive experience and local expertise. It offers memorable destination experience through its trusted hospitality services.
3. Wexas Travel Management
Wexas Travel Management is a full-service travel provider to companies and organizations that travel on business. It works with businesses in different sectors like financial, legal, marine, oil and gas, insurance and pharmaceuticals. Its consultant-managed and digital tools are customized to individual requirements. With the support of a well-established account management team, it provides a broad range of travel-related services.
4. Nomadix
With over 25 years of experience, Nomadix has over 5 million daily internet connections in 150 countries. It helps hotel and property owners, brands, property management groups, and managed service providers (MSPs) with solutions like internet access gateways, application management appliances, visitor-based networks, digital voice assistants, bandwidth management, and managed Wi-Fi.
5. HotelKey
HotelKey has direct connectivity to major OTAs or GDS channels. Its all-in-one system includes core PMS, built-in CRS distribution, automated revenue management, property website hosting, and a no-commission direct bookings engine. In addition, its platform provides web apps for the back of the house and mobile apps for the front desk, housekeeping, and maintenance teams.
6. Bonotel Exclusive Travel
Bonotel Exclusive Travel, an inbound tour operator for luxury travel, offers exclusive deluxe hotels, resorts, and upscale boutique properties. It has a vast network of suppliers, direct access to the international client base, and tour operators worldwide. It has developed strong business relations with tour operators and can provide access to hotel partners which makes it unique.
7. Peachtree Hospitality Management
Peachtree Hospitality Management, a division of Peachtree Hotel Group, is a best-in-class hotel management company that creates loyalty among the stakeholders like associates, guests, and owners. Its proprietary systems and processes maximize financial performance, enhancing efficiency and customer experience. In addition, it provides dedicated hotel management services with the extension of expertise to owners as a third-party hotel manager.
8. AmTrav
AmTrav enhances the productivity of business travel. It offers services for expense management, corporate travel, software, travel productivity, and business travel management. In addition, its platform provides personal service with travel experts and relationship managers through advanced technology, which is helpful for business travelers, travel arrangers, and travel managers.
9. Boatsetter
Boatsetter, a leisure, travel & tourism company, is specialized in boat rental and charter, collaborative consumption, marine industry, travel, and adventure. It has partnered with GEICO and BoatUS to design an exclusive Peer-to-Peer Boat Rental Policy, inspiring boat owners’ engagement and encouraging entrepreneurship on the water. It helps to review the booking requests and inquiries from renters, manage all their bookings on the website or the application, and the payouts, which are processed quickly and connected to their bank account directly.
10. Norse Atlantic Airways
Norse Atlantic Airways offers affordable transatlantic flights with environment-friendly and comfortable Boeing 787 Dreamliner aircraft. It offers affordable fares to destinations and service on board modern and fuel-efficient Dreamliners for corporate and personal travel. It strengthens the employer-employee relationship and has entered into collective bargaining agreements with cabin crew and pilot unions in the U.S., U.K. and Norway. It incorporates a low-cost business model and approach for the cost-efficient airline without prior financial restraints.
11. InsureMyTrip
InsureMyTrip, an online travel insurance comparison site, serves customers worldwide with its licensed customer services. Its unique customer advocacy program provides assistance throughout the travel journey. It provides recommendations of best plans per the trip details and the best travel insurance plan that matches the traveler’s need, irrespective of the commission or company, with a money-back guarantee. In addition, its licensed representatives, Anytime Advocates, help with the insurance claim process.
12. Sonder Inc.
Sonder Inc., a hospitality company, provides a seamless business travel management experience through technology and innovation. It offers a variety of accommodation options, from rooms to suites and apartments. Its application empowers guests with self-service features and 24/7 support. Without any formality, it offers simple self-check-in to boutique bathroom amenities.
13. Operto Guest Technologies
Operto Guest Technologies, a hospitality automation and IoT operating system for vacation rentals, hotels, and serviced apartments, is revolutionizing hospitality management. It provides personalized stays, contactless check-in, guest satisfaction, operational efficiency and more revenue opportunity through technology that connects teams, guests, managers, smart devices and ancillary third-party service providers. With purpose-built software and smart IoT devices, it offers property managers unique real-time visibility and control. Its automation features include integrated keyless entry, energy savings, noise and occupancy monitoring, and personalized in-suite technology.
14. Life House
Life House is a vertically integrated hotel software, brand, and management company. It provides operational expertise to build robust software to enhance profitability and operational ease in independent hotels. It specializes in hotel software development, financial reporting, interior design, product management and operations, hotel management, and enterprise SaaS.
15. PCH Hotels and Resorts
PCH Hotels and Resorts is a franchised management company with Marriott. Beginning with the acquisition of the Grand Hotel Resort & Spa, PCH has grown to become the top hospitality employer in Alabama. Currently, PCH manages four Renaissance Marriott resort properties, three Marriott resort properties, one Autograph Collection resort, one select service IHG property, and one Outlet Shop. Each property is minutes from the extensive world-class Robert Trent Jones Golf Trail.
16. Spotnana
Spotnana powers unparalleled global travel experiences. It modernizes the travel industry's infrastructure to bring travelers freedom, simplicity, and trust everywhere. Its travel-as-a-service platform makes travel simpler and affordable for corporations. It's our ecosystem of agency, supplier, and technology provider partners to increase operational efficiency, new revenue opportunities, and innovation.
17. GetYourGuide
GetYourGuide is a travel bookingplatform connecting travel enthusiasts, experts, and technologists with people. It helps in discovering the destination’s best activities and attractions. In addition, it simplifies the digital travel reality by offering data-driven insights, technology, and market expertise through its destination management company database.
18. VTrips
VTrips offers services for vacation rental property management, guest management with dedicated property managers and best advertising and marketing approach. It is the premier property management company serving in Alabama, Florida, Georgia, Hawaii, Maryland, New Mexico, North Carolina, South Carolina, Tennessee, and Texas. It also provides vacation rental guest experiences through its quality management and personalized services for real estate and corporate travel.
19. Trip.com
Trip.com specializes in OTA, flight tickets, hotel booking, train tickets, and internet services. It has an extensive hotel network for a diverse choice of accommodation. Its flight network has over 2 million individual flight routes connecting more than 5,000 cities around the globe. It combines 24/7 English customer service and various travel products necessary for a successful trip.
20. Deem, Inc.
Deem, Inc., a corporate travel booking software, helps in policy adherence, better travel decisions, employee engagement, and cost control through secure solutions. It allows travel managers to customize their travel programs. It integrates into travel and expense management companies & travel agencies with powerful APIs and design.
21. Mondee Holdings, Inc.
Mondee Holdings, Inc is a group of travel technology, service, and content companies driving innovation in the leisure, corporate, and retail travel markets. It delivers a revolutionary technology platform of SaaS, mobile, and cloud products and services to a global customer base. Major corporations, SMBs, travel agencies, and new gig economy workers use its easy-to-use technology platforms to access global travel content, services, and products. Corporations like Rocketrip and TripPlanet trust it for cost-saving, employee safety, and sustainable future.
22. Priceline
Priceline, a part of Booking Holdings, Inc., provides the best deals for hotel rooms, flights, rental cars, vacation packages and cruises. It specializes in online travel services and ecommerce through its internet publishing platform. It uses cloud computing to provide personalized and alternative recommendations for travel.
23. Egencia
Egencia, an American Express Global Business Travel Company, is a B2B travel tech platform. As part of the valuable marketplace in business travel, it provides data insights and AI-driven innovation that power the travel programs of 9000+ companies in more than 60 countries. It specializes in online business travel booking, purchasing, technology, travel management, corporate travel management, and travel app.
24. Forbes Travel Guide
Forbes Travel Guide renders hotel, restaurant, and spa reviews, travel advice, learning tools, service training, guest experience, and customer services. Its star rating standards reflect the industry's highest levels of service and facility measurement worldwide. With experience in the industry, it provides more reliable information about the travel recommendations and booking.
25.ADTRAV
ADTRAV provides technology solutions for business travel management of corporations, government agencies, and non-profit organizations. Through the help of federal contractors, it maintains compliance with federal travel regulations and fulfills the audit requirements of the DCAA with its government travel expertise.
Conclusion
Collaboration with travel management companies has many advantages, like expense management, business travel support, enhanced networking, making informed decisions, being more organized, and expertise in the field. However, business travel must integrate with the companies according to their budgets and requirements. The travel companies must keep aside the stress of planning, booking & tracking the travel vendors for employees' business travel and rely on TMCs for a cost-effective and comfortable corporate travel experience.
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Article | August 26, 2020
With the travel and tourism sector having taken a gut punch this year amid coronavirus concerns, many business groups and professionals are seeking new and innovative ways to enjoy memorable team events, proffer inspiring staff incentives and have some impactful one-on-one with customers and clients particularly those activities that inherently facilitate large crowd avoidance. With that, I’ve found a fabulous option in the BMW Performance Center West. This permanent performance driver training facility, located in Thermal, California near Palm Springs, offers one-of-a-kind experiences for both business groups and individuals that are taught by BMW professional driving instructors on a private course.
With up to 5.1 miles of expansive track layouts, the facility offers various driving programs and schools allowing participants to get behind the wheel of “the Ultimate Driving Machine” and learn key skills. Things like proper vision, basic car control, panic braking, handling, last-minute emergency lane changing, distracted driving, high-speed control and precision driving are all taught. Plus, it’s just plain old adrenaline-inducing fun.
The facility, which opened in 2015, offers various driving solutions for people of all ages and capabilities, and they also have special programs and meeting space for private and corporate groups. So, your entire department or company at large can get in on the action! There are multiple one- and two-day driving schools and experiences, private instruction, customizable events and the opportunity to experience the expansive, luxurious facility in either BMW or MINI vehicles.
Here are my top five reasons why this facility is a must-visit vacation destination, with the finer details courtesy of the BMW Performance Center West:
1. Private Instruction in the latest and greatest models
Instruction at the facility encompasses the full line of the newest BMW and MINI vehicles. In fact, there are reportedly over 100 new models available for activities at the BMW Performance Center West.
Also notable is the fact that all BMW driving experiences and schools are taught by professional BMW Driving Instructors, many of whom are professional race car drivers with dozens of wins. They even hold two world records: Longest Drift in eight hours (232.5 miles) and Longest Tandem Drift (39.25 miles).
These BMW Professional Driving instructors teach you how to handle your vehicle in challenging situations and conditions including accident avoidance, cornering, drifting, car control, braking and more. A skidpad allows drivers to feel oversteer and understeer, simulating hydroplaning or driving on black ice and providing the opportunity to learn how to handle those situations. The skidpad also provides advanced drivers with the thrilling experience of drifting. The tight performance track offers plenty of opportunity to learn how to control a vehicle at various speeds and cornering situations. Drivers can definitely satisfy their need for speed and excitement on one of the four tracks and experience driving scenarios they’ve only ever seen in the movies.
2. A variety of track experiences are available
In addition to BMW-dedicated tracks and a polished wet skidpad, some classes take advantage of the FIA certified race tracks of The Thermal Club. There are three tracks there with a combined length of 5.1 miles. The North Palm track is 1.2 miles long, the Desert Palm track is 1.8 miles long, and the South Palm track is also 1.8 miles long. Their newly-opened Off-Road Track allows drivers to experience extreme angles in the BMW X-series vehicles, splashing through water obstacles, driving over bumpy off-road trails and more. The vertical angles are literally steeper than any street in San Francisco and the visual sensation is amazing. Drivers often say, “I didn’t know a car could do that!”
3. A range of performance driving experiences are offered
Each BMW Performance Center West’s fun and action-packed driving programs delivers a robust experience that you’re sure not to forget. These include:
-- BMW Performance Center Drive: This option packs a real punch with two intense and exhilarating driving sessions capped off with a Hot Lap by a Certified BMW instructor.
-- M Track Drive: This is the perfect combination of machine and track with six hard-charging laps on one of the tracks of The Thermal Club pushing a BMW M3 or M4 to its limits. Featuring the facility’s most powerful and responsive vehicles, the M Track Drive will put you behind the wheel of an M car for six exhilarating laps on an FIA Certified racetrack. You’ll follow an instructor’s car for a warm-up lap and also learn the proper line for achieving the best time. Then, try to keep their car in your sights as speeds and g-forces increase, pushing your M car to its considerable limits.
-- The Ultimate BMW Mixer / The Track Meet: This is a unique driving and dining experience that elevates gift-giving, business networking and client entertaining to a whole new level. It’s a great way to get a taste of what the group events can offer. The mixer is a half-day experience that includes a delicious chef-prepared lunch, three exhilarating driving sessions in a fleet of brand-new BMWs and a Hot Lap around the track with a BMW pro at the wheel. The afternoon is capped off at a private reception with hors d’oeuvres and beverages at the BMW Performance Center. If you do have business needs, the facility has meeting spaces with multimedia capabilities, site-wide Wi-Fi and both indoor and outdoor dining with a delicious catering menu.
4. Both one- and two-day car control schools are available
Engage your senses and push through your comfort zone by learning vehicle handling, quick judgment and accident avoidance skills—all developed in a controlled environment with a BMW-certified instructor observing and coaching via radio. These include real-world driving conditions and scenarios—wet pavement, emergency braking and lane changes, distracted driving and more.
For the two-day options, participants will build on and reinforce the skills and techniques learned on day one. More seat time and real-time feedback takes driving abilities to the next level. Day two is when things really “click” and safe driving instincts kick in. This is also the day participants will experience an Instructor Hot Lap.
There are a wide range of driving school options at the BMW Performance Driving Center that are available to individuals and groups, alike. Below is a brief synopsis of each:
-- Car Control School: Take the wheel of a BMW and head out to the track, where professional instructors will hone your driving skills. Understanding stability control, knowing what to do when a vehicle starts to slide on the wet skid-pad and practicing proper vision through the lane-change course will allow you to anticipate situations on a real road. Available as a one-day, or for even more in-depth instruction, two-day course.
-- M School: Take the wheel of a high-performance BMW M vehicle and experience the power of M firsthand. Accelerate, corner and brake faster than you ever have before, then learn to maintain control in low traction conditions on the facility’s wet skidpad and keep 400 horsepower under control. End the day with a hot lap in an instructor-driven M vehicle. Available as a one-day, or for even more pulse-pounding excitement, a full two-day course.
-- One-Day M School: Learn the theory, physics and mechanics of performance driving. M School builds confidence and consistency while perfecting control, handling, acceleration and braking techniques.
-- Two-Day M School: Take everything you learned on day one and push “GO.” Slaloms, drifting, braking, cornering at optimum slip, full- and modified-time laps at speeds you’ve only dreamed of.
-- Advanced M School: Game on. M School graduates are an elite class of driver. They’ve proven that they’ve got what it takes to handle the ultimate challenge: BMW’s Advanced M School, held for two full days at road course tracks with pro Instructors, is the closest you can get to a racing experience.
-- MINI Motoring School: Take a John Cooper Works MINI Cooper and run it through an autocross course, lead/follow session and some stunt driving techniques, all under the watchful eye of a professional instructor. The mighty MINI will have you grinning from ear to ear all day long.
-- MINI Tricks and Stunts School - The first half of the day gets you intimately familiar with the MINI’s handling and capabilities, but the fun meter gets cranked to 11 in the afternoon. They’ll cover silky smooth reverse donuts on the skidpad, J-turns and reverse turns.
-- Teen School: There’s a lot for brand-new drivers to keep in mind and the BMW Teen School will allow them to experience how a vehicle feels at the limit in the safety of a closed environment. From wet skidpad exercises and panic braking to performing a double lane change, teens will leave with a solid foundation of vehicle control and a big smile. This option is available as either a one or two-day curriculum.
5. Amenities abound
Set against a backdrop of breathtaking mountain views, the BMW Performance Center not only boasts a private course where only you can experience the Ultimate Driving Machine, but also a luxurious modern building, gourmet café, coffee bar and gift shop with exclusive merchandise that you cannot buy anywhere else.
Customized corporate retreats and group events held at the BMW Performance Center are a refreshing change from the cliché team-building sessions. All programs are designed to improve dynamics, build trust and facilitate group communication. They have meeting spaces with Multimedia capabilities, site-wide Wi-Fi and indoor and outdoor dining space.
In all, this is an unforgettable experience that also makes a great gift idea. With stay at home orders having been lifted, getting behind the wheel of a new BMW at the BMW Performance Center West is a “bucket list” excursion sure to leave you longing for more.
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