7 Digital Advertising Trends for the Travel Industry in 2020

Digital advertising plays a critical role in the travel consumer’s path to purchase. But the strategies, ad formats, and techniques industry marketers use to engage travelers are evolving. In this report, we offer a cheat sheet to the most important trends that will shape travel industry advertising decisions in 2020.

Spotlight

Customade Travel

Customade Travel is an independent travel agency, which provides travel and tourism services to the public and certain travel provider. Since 2010, Customade Travel has been working constantly with top quality suppliers to recommend and offer the greatest travel arrangements for its clients. Based on Bay Harbor Islands (Miami), Customade Travel is a sophisticated travel agency which embraces both leisure and corporate travelers through the use of global networks of travel suppliers which guarantee impeccable journey arrangements that suits our clients’ desires. With branch in Sao Paulo (Brazil), Customade Travel works with a large variety of travel, tourism and hospitality companies around the world to coordinate travel needs including flights, hotel accommodations, cruises, car rentals, ground transportation and much more services.

OTHER ARTICLES
Hospitality Management

Overcoming Obstacles of Hospitality Management in Travel Industry

Article | July 24, 2023

Discover insights to overcome hospitality management challenges of the dynamic travel industry. Elevate customer experiences, optimize operations, and thrive in the hospitality and travel industry. Contents 1. Importance of Hospitality in Tourism Industry 2. Key Management Challenges in the Hospitality Industry 2.1. Personalizing Guest Experience 2.2. Seasonality of Hospitality 2.3. Rapid Shift in Market Trends 2.4. Retaining, Hiring & Managing Staff 2.5. Protecting Online Reputation 3. Significance of Implementing the Right Solutions 4. Conclusion 1. Importance of Hospitality in Tourism Industry Today, the culture of hospitality holds paramount importance, focusing on outshining businesses by delivering exceptional service quality. To achieve this, hospitality industries must prioritize providing superior and satisfying products to their customers. Hiring managers should seek individuals with an excellent service-oriented mindset, while the training process should center around cultivating a strong service culture within the organization. Graduates of tourism and hospitality management programs are increasingly occupying key positions within the industry. These professionals view themselves as dedicated individuals entering the realm of hospitality management. Their roles demand specialized knowledge and skills, ongoing professional development, and a commitment to benefiting the community and society. Hospitality and travel industry revolves around extending friendly treatment to guests and tourists, making it an indispensable sector within tourism. Understanding consumer behavior becomes crucial in making informed marketing decisions for tourism products and activities. To fully leverage the potential of the tourism industry, it becomes imperative to comprehend what challenges may and how to overcome them to make better decisions. 2. Overcome Key Management Challenges in the Hospitality Industry 2.1. Personalizing Guest Experience Personalizing the guest experience has become an increasingly crucial challenge in the hospitality and travel industry, particularly as traditional B&Bs face competition from emerging players like Airbnb. To stay competitive and retain guests, it is essential to go beyond providing basic services and amenities. Today's travelers seek unique, tailored experiences that resonate with their preferences and needs. By personalizing the guest experience, hospitality establishments can create a lasting impression and build strong customer loyalty. This involves understanding guest preferences and anticipating their needs before they articulate them. It can include personalized greetings, offering amenities or services that align with their interests, and providing recommendations tailored to their tastes. Effective communication is vital before, during, and after the guest's visit. Leveraging guest data and preferences allows targeted marketing campaigns, personalized offers, and follow-up communication that nurtures the relationship and keeps guests engaged. 2.2. Seasonality of Hospitality One significant challenge is personalizing the guest experience, especially when considering the seasonality of the hospitality and travel industry. During peak seasons, although businesses may thrive, there is often added stress on staff to cater to a high volume of guests. Effective stress management measures and caring for the team's well-being are essential to delivering exceptional experiences consistently. In contrast, during off-peak seasons, it is an opportune time to utilize the team's talents for activities such as enhancing social media platforms, updating the website, reviewing security measures, conducting staff training, and staying abreast of industry innovations. This proactive approach helps maintain competitiveness and prepares for the next peak season. 2.3. Rapid Shift in Market Trends In hospitality and travel management, a critical challenge is the rapid shift in market trends driven by technological advancements. The advertising and marketing landscape has undergone significant transformations, rendering previously successful strategies ineffective. To navigate these transformations successfully, it is crucial to maintain updated websites, actively engage on social media platforms, promptly respond to online reviews, and develop compelling advertising campaigns. Hospitality industry managers can collaborate closely with either an internal marketing team or a marketing agency to ensure that their brand voice and mission are accurately conveyed and represented across all social platforms. Consistency, accuracy, and responsiveness are paramount in achieving marketing success in the dynamic world of hospitality. 2.4. Retaining, Hiring & Managing Staff While retention, hiring and effective staff management is a challenge that extends beyond the hospitality and tourism industry, it holds particular significance in roles that involve direct interaction with the public, as they play a crucial role in delivering exceptional guest experiences. Hospitality and tourism establishments rely on staff members of the highest caliber at all levels, be it front desk, housekeeping, maintenance, tour guides, wait staff, or kitchen personnel. In addition to possessing the necessary skills, staff members must embody essential qualities such as integrity, compassion, and empathy to provide guests with the finest service. Regular training programs are crucial to align new hires with the vision and mission of the hospitality business. Furthermore, fostering a strong team culture is essential for retaining staff members who consistently go above and beyond for guests. 2.5. Protecting Online Reputation In the contemporary hotel and tourism industry, where customers openly share reviews, opinions, and complaints on online platforms such as OTA websites, Google, Facebook, TripAdvisor, and social media, safeguarding and managing online reputation has become a critical challenge. With 96% of Tripadvisor users considering reviews critical in their travel planning and hotel booking decisions and 83% referencing reviews before booking, effective reputation management is paramount. Thoughtful and timely responses to customer reviews are crucial, as 85% of TripAdvisor users agree that it positively influences their perception of the hotel. (Source: Xotels) Maintaining a high review score on OTA sites is essential to prevent potential guests from filtering out hotels with lower scores. Additionally, leveraging positive reviews and customer feedback on social media platforms can be done by showcasing average scores and using customer quotes on the hotel's website. Importantly, customers understand that mistakes can happen, but how a hotel responds to them matters. Swiftly addressing issues, providing courteous and considerate online communication, and rectifying problems extensively safeguard the hotel's reputation. 3. Significance of Implementing the Right Solutions Implementing the right solutions holds immense significance in hospitality management. It is essential to address various challenges effectively, such as personalizing the guest experience, managing seasonality, adapting to rapid market trends, retaining and hiring staff, and protecting online reputation. By implementing tailored solutions, hospitality professionals can strengthen their hospitality management businesses. Understand the significance of the solutions to be implied to overcome management challenges. Enhanced Guest Experience: The hospitality and travel industry thrive on delivering exceptional guest experiences. By addressing management challenges effectively, such as streamlining operations, optimizing customer service, and personalizing guest interactions, the right hospitality solutions can significantly enhance the overall guest experience. This, in turn, leads to increased customer satisfaction, loyalty, and positive word-of-mouth, all of which are crucial for the success of any hospitality business. Improved Operational Efficiency: Hospitality management challenges often revolve around optimizing operational processes, managing resources, and ensuring a smooth workflow. Implementing the right solutions, such as advanced technology systems, automation, and efficient management tools, can significantly enhance operational efficiency. This results in cost savings, reduced errors, improved productivity, and better utilization of resources, leading to overall business growth and profitability. Effective Staff Management: The hospitality industry heavily relies on its workforce to deliver quality services. Staff scheduling, training, communication, and performance management challenges can be effectively addressed through the right solutions. Employee management systems, training programs, and communication tools improve staff organization, engagement, and productivity. When employees feel supported and empowered, they are more likely to provide exceptional service, leading to a higher guest satisfaction. Data-Driven Decision-Making: The hospitality industry generates vast amounts of data related to guest preferences, booking patterns, revenue streams, and operational metrics. However, deriving actionable insights from this data can be challenging without the right solutions. Implementing data analytics tools, performance tracking systems, and guest feedback platforms enable managers to make informed decisions based on real-time data. 4. Conclusion To achieve long-term success in the travel and hospitality industry, it is necessary to overcome hospitality management obstacles that businesses face. Through strategies such as personalizing the guest experience, effectively managing seasonality, adapting to market trends, retaining and hiring the appropriate staff, and protecting online reputation, hospitality businesses can differentiate themselves and develop customer loyalty. Through the strategic implementation of customized solutions, managers can navigate these challenges, enhance their guests' experiences, and drive long-term growth in the dynamic travel industry.

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Hospitality Management

Deploying Advanced Technology for Enhanced Travel Management Services

Article | June 19, 2023

Learn how adopting advanced travel technology services can improve your operations in the digital age and evade business complexities. Embrace these technologies for better business growth. Contents 1. Overview of Travel Technology 2. Importance of Technology in Travel Management 2.1 Artificial Intelligence and Machine Learning 2.2 Virtual and Augmented Reality 2.3 Software and Its Application 2.4 Automation, Analysis and Reporting 2.5 GPS Tracking and Emergency Assistance 2.6 Expense Tracking and Management Tools 2.7 Mobile Wallets and Digital Payments 3. Challenges and Considerations 3.1 Privacy and Data Security Concerns 3.2 Integration with Legacy Systems 3.3 Employee Adoption and Training 4. Conclusion 1. Overview of Travel Technology Technology has not only influenced the lifestyles of human civilization but also completed them to live with it. With proper technology integration in business travel, they can thrive in today's digital world. The travel technology serviceslike artificial intelligence, machine learning, virtual and augmented reality, software applications, automation, GPS tracking, emergency services, expense tracking, and digital payments enhance travel management. This article evaluates the importance of technology in the travel management sector. Using artificial intelligence, software tools, and digital channels is vital for travel business growth. With advanced technology, businesses enhance customer experience, convenience, support, and retention. For example, the technology-based 24/7 customer support and risk management services for an emergency can respond even when the employee is absent. Such automation is the future of travel management services. 2. Importance of Technology in Travel Management 2.1 Artificial Intelligence and Machine Learning Upgrading artificial intelligence solutions increase the reliability and effectiveness of the travel management company's services. There is a vast implementation of AI and machine learning in the tourism sector. Corporate travel technology assists businesses with administrative tasks and customer services. It provides enhanced personalization, valuable advice, and speedy response in the employees' absence. In addition, many hotels and resorts use these tools for better services and brand awareness. 2.2 Virtual and Augmented Reality Virtual and augmented reality enables hotels and travel-related businesses to enhance the physical environments to encourage customer engagement in local sights and hotel rooms. Customers highly research travel purchases as they require detailed information before arrival, and even after their arrival, it renders relevant information 24/7. Therefore, adopting AR and virtual reality in the travel industry is a must to cope with changing customer lifestyles and behavior toward technology trends. Modern customers often use smartphones, so using augmented reality apps is easy to use. 2.3 Software and Its Application Travel management software provides users with a platform for planning, purchasing, and recording travel expenses. Travel agency uses this software to simplify purchasing decisions, centralize records of employee travel expenses, and control travel budgets with digital transformation. 2.4 Automation, Analysis, and Reporting Automation optimizes travel routes according to the choices of the customers. It manages the inventory and analyzes the business travel, maintains the travel reports, and predicts the increase in demand for a particular period. Even with the latest innovation in business travel technology, artificial intelligence like ChatGPT can integrate seamlessly to automate different tasks of businesses from applications like chatbots and others. 2.5 GPS Tracking Its Emergency Assistance The technology-based solutions for travel businesses ensure the workforce's well-being, safety, and security. With constantly evolving travel risks, enterprises need a permanent solution that can adapt to changing travel circumstances and customize to the needs of companies and customers. It provides not only updated information, location, and incident monitoring during travel but also critical event response for safety, as well as suggesting alternatives to the traveler's existing plan. 2.6 Expense Tracking and Management Tools Travel businesses generate a vast amount of data on financial transactions, which can become tedious to manage. To address this issue, travel tech companies offer solutions to organize, monitor, and analyze travel expenses while ensuring compliance with policies. In addition, based on past travel experience, it predicts future travel of business travelers. 2.7 Mobile Wallets and Digital Payments Mobile wallets and digital payments are influencing the growth of travel businesses. The leading travel technology company provides a profitable, convenient, and secure experience to customers. Many use mobile devices for payment using different applications, making it easy to purchase through a simple scan or click. 3. Challenges and Considerations 3.1 Privacy and Data Security Concerns With the increasing amount of sensitive information being collected and shared, travel management companies must follow all applicable privacy laws and regulations. In addition, they must take precision to protect data from unauthorized access, breaches, and cyber-attacks. It can involve implementing strong data encryption and access controls, monitoring systems for suspicious activity, and ensuring that all employees get training in best practices for data security. 3.2 Integration with Legacy Systems Many travel companies have invested heavily in legacy systems, which are difficult to replace or upgrade. However, failing to integrate new technologies can lead to inefficiencies, huge data collection, and missed opportunities. Incorporating new technologies involves developing new APIs, migrating data to new systems, or adopting new technologies that work alongside legacy systems. 3.3 Employee Adoption and Training Employees must get training on using new technologies and learn the resources they need to succeed. It can involve providing ongoing training and support, establishing clear communication channels, and developing incentives for adoption. Travel managers must address any concerns or resistance from employees and work to build excitement for new technologies. Technology and travel are reliant on each other for their business growth and enhancement. 4. Conclusion The usage of the advanced latest technology in the travel management industry is evolving rapidly. Travel businesses integrate the travel technology company to enhance responses and customer experience and stand out. Modern customers demand personalized travel experiences with 24/7 support of GPS tracking, travel monitoring, optimized travel routes, and quick alerts in emergencies. Techno-savvy customers rely more on digital payments and prefer mobile wallets for travel booking. Travel businesses must integrate digital channels to retain and attract these customers. There are particular challenges while using advanced travel technology, like privacy and data security and aligning with legacy systems. In addition, travel managers must encourage employee adoption and training for new technologies.

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Hospitality Management

How Best Practices for Travel Expense Management Can Benefit your Business

Article | June 20, 2023

As every department is going through digital transformation in travel companies, finance processes are no exception. The advancements in technology are influencing how travel expense management is evolving. Technology is widely affecting how travel expenses are captured, submitted, audited, processed, and reimbursed. The automated travel expense management is helping most of the corporate travel companies with inclusion of the latest travel management and expense management tools. In 2016, the share of corporate travel expense management was US$1.3 trillion; therefore, by 2023, it is predicted to hit US$1.6 trillion. Companies today are rethinking modern travel expense management policy and developing corporate travel expense management system including expense management best practices. They are actively using travel management and expense management tools to create a smoother workflow. Looking at these developments in expense management policy, it’s important to understand what companies were facing before implementation of automated version of expense management system. Main Hurdles While Managing Travel and Expense Policy violations Multiple layers of forms Delayed submission of expense reports by employees Increased processing cost Lack of visibility into the process Heaps of productive hours were wasted because of the manual processes involved in the expense management policy. Managing the excel reports and cross-verification for policy compliance resulted in increased costs. Delayed submission of expense reports caused late input tax credit claims, which affected businesses to generate revenue. Consequently, to minimize the hurdles of managing travel expenses, an automated travel expense management system, and some best practices for travel expense management were the need of the hour. An Overview: Modern Travel Expense Management Modern travel and expense management systems and its practices help employees manage the financial process in real and measurable ways. The system governs how the finance team spends company money on corporate travel and other related expenses. It includes an automated expense management process, which has drawn attention to seamless receipt generation, auditing, reimbursing, submission of finance reports, and cost savings. To implement modern travel expense management, some best practices for travel expense management are suggested to help build a consistent workflow. Many corporate travel companies have included it to automate the expense management process but are little aware of practices that can enhance their workflow. In this scenario, it's important to know the importance of including the best practices for travel expense management. Why Talk about Best Practices for Travel Expense Management? In the finance department, various types of frauds such as multiple reimbursements, overstated expenses, fictitious expenses, and more always stay at the top of the mind for most CFO’s. A well-controlled travel expense management system helps prevent misuse of company assets and prohibits misconduct from dealing with such situations. According to the Aberdeen group’s research, 43% of top travel companies and their CMOs consider T&E management a critical strategy for their company to handle travel expenses. In comparison, 48% of them say they “need to reduce expense processing costs,” which is why they implemented best practices for travel expense management. Whether large or small, companies realize the potential benefits of a well-managed travel spend mechanism that had best practices for travel expense management to automate the expense management process. They invested heavily in expense management software, which helped them frame a consolidated expense management policy. In the end, corporate travel policy best practices need to be tailored specifically to employees to create best-in-class expense management and improve performance. By following expense management best practices, you can also define and implement an accurate policy and ensure your employees implement potential tools to automate the expense management process. This will create an efficient finance process that will lead to a friction-free travel and expense management system. If you are updating your finance functions, this small expense management guide to the best practices for travel expense management will help you far to reach your goals. Best Practices for Travel Expense Management Create Ownership of the Policy Before you start implementing T&E management as a critical strategy, defining ownership of the policy clearly is crucial. Ideally, your finance team needs to understand it thoroughly while using the best expense management software. Creating ownership of the policy will benefit as follows: First: You will have clear ownership that will ensure that your finance team tracks the policy accurately and makes necessary changes to cater to corporate travelers and their requirements. Second: Your employees will be able to address queries and concerns related to corporate travel a defined way. This way it will become easier for them to handle multiple queries at a time and cater to possible services. Include Simple Policies Your expense management policy should outline what it is accurately. It can only be practiced if you keep policies simple based on the company’s culture and its budget. Using the right travel management and expense management tools, your company’s travel expense management mechanism will be quick and easy for employees to work on expenses claimed by corporate travelers, submit, and audit them. Including simple policies will help employees track receipts through mobile applications and even upload them immediately. This entire process will help minimize errors and lessen receipt loss possibilities. Accurate Expense Reporting To include accurate expense management reporting is considered one of the most successful best practices for travel expense management. Around 30% of CFOs believe that to review expenses reporting for policy violation is the biggest pain point. As you automate the expense management process, the mechanism of expense reporting and expense claim management also gets smarter. There are multiple benefits to have a sound reporting system. It gives budget creators a better understanding of how a specific travel expense budget is consumed. Finance teams get a proper structure and create a defined spending pattern to identify transactions so that there are no fraud possibilities in the management system. The reports under expense reporting become accountable because the total spends are available to senior management for a broad review. Expense Payments Are Timely Processed The right expense management software usage can help your employees process expense payments on time and faster to reduce errors. By implementing this expense management best practice, your employees can present expense reports timely to managers. An automated expense management system eliminates the tedious job of manually checking expense payment violations and encourages initiating flawless expense payment processing. Creates Accountability To keep accountability in expense management is vital for a finance manager. The automated travel and expense management system creates an opportunity to enable accountability option for your company’s expense plan so that managers are made aware of the transactions, submission of reports, expense claims, reimbursements, and more that are taking place. In order to gain high accountability in these areas, the new travel expense management process provides easy access to review and gives appropriate reports. You can easily implement this corporate travel policy best practice to your system and keep a check using expense management software that provides access via mobile applications. Practicing this will give your finance team more power and guide them to generate better revenue annually. Conduct Regular Audits By implementing this as best practices for your travel and expense management, you can efficiently conduct regular audits of the travel expense. Many CMOs have followed it and attained success while implementing it. Similarly, a regular audit also identifies areas of improvement and can point variances that could generate exemplary revenue. Practicing this in your finance process will also help uncover expense fraud. In this case, the Association of Certified Fraud Examiners’ (ACFE) reveals, 20% of small businesses and 13% of larger firms reported fraudulent expense reimbursements in 2019. The activities that were highlighted as Access expenses Non-characterized expenses Fictitious expenses Multiple reimbursements for the same expense After putting your time and effort into recreating a new travel and expense management system and inculcating best practices for travel expense management in your company, it is crucial to choose the right ways to enforce it. Consistent use of best practices for travel expense management will let you save costs, and there will be no adverse impact on your company's budget. You can make effective decisions for your business as it eradicates your finance team's hurdles that were before. Frequently Asked Questions What is a travel and expense policy? A travel and expense policy is a set of rules that covers the process of reimbursement and claims for expenses that are incurred by employees on corporate travel plans. This policy outlines how a company’s employees should set procedures for corporate travel. What is business travel management? Business travel management includes policies that set a company’s function in a strategic way. It includes various types of contracts made with airlines, hotel chains, rental car companies, and other business travel related management services. What is expense management? Expense management works according to two key elements—how a business pays for employee-initiated expenses and how to track all employee-initiated spending. In this, management of costs is included mainly for corporate travel, accommodation, meals, flights, and car rentals. What is expense management automation? Expense management automation encourages services like collection, storage, submission, reporting to function automatically. It implies the use of analytical tools to help companies maintain accountability and compliance through accurate tracking and reporting process. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is a travel and expense policy?", "acceptedAnswer": { "@type": "Answer", "text": "A travel and expense policy is a set of rules that covers the process of reimbursement and claims for expenses that are incurred by employees on corporate travel plans. This policy outlines how a company’s employees should set procedures for corporate travel." } },{ "@type": "Question", "name": "What is business travel management?", "acceptedAnswer": { "@type": "Answer", "text": "Business travel management includes policies that set a company’s function in a strategic way. It includes various types of contracts made with airlines, hotel chains, rental car companies, and other business travel related management services." } },{ "@type": "Question", "name": "What is expense management?", "acceptedAnswer": { "@type": "Answer", "text": "Expense management works according to two key elements—how a business pays for employee-initiated expenses and how to track all employee-initiated spending. In this, management of costs is included mainly for corporate travel, accommodation, meals, flights, and car rentals." } },{ "@type": "Question", "name": "What is expense management automation?", "acceptedAnswer": { "@type": "Answer", "text": "Expense management automation encourages services like collection, storage, submission, reporting to function automatically. It implies the use of analytical tools to help companies maintain accountability and compliance through accurate tracking and reporting process." } }] }

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5 Reasons the BMW Performance Center West is a Business Itinerary Imperative

Article | August 26, 2020

With the travel and tourism sector having taken a gut punch this year amid coronavirus concerns, many business groups and professionals are seeking new and innovative ways to enjoy memorable team events, proffer inspiring staff incentives and have some impactful one-on-one with customers and clients particularly those activities that inherently facilitate large crowd avoidance. With that, I’ve found a fabulous option in the BMW Performance Center West. This permanent performance driver training facility, located in Thermal, California near Palm Springs, offers one-of-a-kind experiences for both business groups and individuals that are taught by BMW professional driving instructors on a private course. With up to 5.1 miles of expansive track layouts, the facility offers various driving programs and schools allowing participants to get behind the wheel of “the Ultimate Driving Machine” and learn key skills. Things like proper vision, basic car control, panic braking, handling, last-minute emergency lane changing, distracted driving, high-speed control and precision driving are all taught. Plus, it’s just plain old adrenaline-inducing fun. The facility, which opened in 2015, offers various driving solutions for people of all ages and capabilities, and they also have special programs and meeting space for private and corporate groups. So, your entire department or company at large can get in on the action! There are multiple one- and two-day driving schools and experiences, private instruction, customizable events and the opportunity to experience the expansive, luxurious facility in either BMW or MINI vehicles. Here are my top five reasons why this facility is a must-visit vacation destination, with the finer details courtesy of the BMW Performance Center West: 1. Private Instruction in the latest and greatest models Instruction at the facility encompasses the full line of the newest BMW and MINI vehicles. In fact, there are reportedly over 100 new models available for activities at the BMW Performance Center West. Also notable is the fact that all BMW driving experiences and schools are taught by professional BMW Driving Instructors, many of whom are professional race car drivers with dozens of wins. They even hold two world records: Longest Drift in eight hours (232.5 miles) and Longest Tandem Drift (39.25 miles). These BMW Professional Driving instructors teach you how to handle your vehicle in challenging situations and conditions including accident avoidance, cornering, drifting, car control, braking and more. A skidpad allows drivers to feel oversteer and understeer, simulating hydroplaning or driving on black ice and providing the opportunity to learn how to handle those situations. The skidpad also provides advanced drivers with the thrilling experience of drifting. The tight performance track offers plenty of opportunity to learn how to control a vehicle at various speeds and cornering situations. Drivers can definitely satisfy their need for speed and excitement on one of the four tracks and experience driving scenarios they’ve only ever seen in the movies. 2. A variety of track experiences are available In addition to BMW-dedicated tracks and a polished wet skidpad, some classes take advantage of the FIA certified race tracks of The Thermal Club. There are three tracks there with a combined length of 5.1 miles. The North Palm track is 1.2 miles long, the Desert Palm track is 1.8 miles long, and the South Palm track is also 1.8 miles long. Their newly-opened Off-Road Track allows drivers to experience extreme angles in the BMW X-series vehicles, splashing through water obstacles, driving over bumpy off-road trails and more. The vertical angles are literally steeper than any street in San Francisco and the visual sensation is amazing. Drivers often say, “I didn’t know a car could do that!” 3. A range of performance driving experiences are offered Each BMW Performance Center West’s fun and action-packed driving programs delivers a robust experience that you’re sure not to forget. These include: -- BMW Performance Center Drive: This option packs a real punch with two intense and exhilarating driving sessions capped off with a Hot Lap by a Certified BMW instructor. -- M Track Drive: This is the perfect combination of machine and track with six hard-charging laps on one of the tracks of The Thermal Club pushing a BMW M3 or M4 to its limits. Featuring the facility’s most powerful and responsive vehicles, the M Track Drive will put you behind the wheel of an M car for six exhilarating laps on an FIA Certified racetrack. You’ll follow an instructor’s car for a warm-up lap and also learn the proper line for achieving the best time. Then, try to keep their car in your sights as speeds and g-forces increase, pushing your M car to its considerable limits. -- The Ultimate BMW Mixer / The Track Meet: This is a unique driving and dining experience that elevates gift-giving, business networking and client entertaining to a whole new level. It’s a great way to get a taste of what the group events can offer. The mixer is a half-day experience that includes a delicious chef-prepared lunch, three exhilarating driving sessions in a fleet of brand-new BMWs and a Hot Lap around the track with a BMW pro at the wheel. The afternoon is capped off at a private reception with hors d’oeuvres and beverages at the BMW Performance Center. If you do have business needs, the facility has meeting spaces with multimedia capabilities, site-wide Wi-Fi and both indoor and outdoor dining with a delicious catering menu. 4. Both one- and two-day car control schools are available Engage your senses and push through your comfort zone by learning vehicle handling, quick judgment and accident avoidance skills—all developed in a controlled environment with a BMW-certified instructor observing and coaching via radio. These include real-world driving conditions and scenarios—wet pavement, emergency braking and lane changes, distracted driving and more. For the two-day options, participants will build on and reinforce the skills and techniques learned on day one. More seat time and real-time feedback takes driving abilities to the next level. Day two is when things really “click” and safe driving instincts kick in. This is also the day participants will experience an Instructor Hot Lap. There are a wide range of driving school options at the BMW Performance Driving Center that are available to individuals and groups, alike. Below is a brief synopsis of each: -- Car Control School: Take the wheel of a BMW and head out to the track, where professional instructors will hone your driving skills. Understanding stability control, knowing what to do when a vehicle starts to slide on the wet skid-pad and practicing proper vision through the lane-change course will allow you to anticipate situations on a real road. Available as a one-day, or for even more in-depth instruction, two-day course. -- M School: Take the wheel of a high-performance BMW M vehicle and experience the power of M firsthand. Accelerate, corner and brake faster than you ever have before, then learn to maintain control in low traction conditions on the facility’s wet skidpad and keep 400 horsepower under control. End the day with a hot lap in an instructor-driven M vehicle. Available as a one-day, or for even more pulse-pounding excitement, a full two-day course. -- One-Day M School: Learn the theory, physics and mechanics of performance driving. M School builds confidence and consistency while perfecting control, handling, acceleration and braking techniques. -- Two-Day M School: Take everything you learned on day one and push “GO.” Slaloms, drifting, braking, cornering at optimum slip, full- and modified-time laps at speeds you’ve only dreamed of. -- Advanced M School: Game on. M School graduates are an elite class of driver. They’ve proven that they’ve got what it takes to handle the ultimate challenge: BMW’s Advanced M School, held for two full days at road course tracks with pro Instructors, is the closest you can get to a racing experience. -- MINI Motoring School: Take a John Cooper Works MINI Cooper and run it through an autocross course, lead/follow session and some stunt driving techniques, all under the watchful eye of a professional instructor. The mighty MINI will have you grinning from ear to ear all day long. -- MINI Tricks and Stunts School - The first half of the day gets you intimately familiar with the MINI’s handling and capabilities, but the fun meter gets cranked to 11 in the afternoon. They’ll cover silky smooth reverse donuts on the skidpad, J-turns and reverse turns. -- Teen School: There’s a lot for brand-new drivers to keep in mind and the BMW Teen School will allow them to experience how a vehicle feels at the limit in the safety of a closed environment. From wet skidpad exercises and panic braking to performing a double lane change, teens will leave with a solid foundation of vehicle control and a big smile. This option is available as either a one or two-day curriculum. 5. Amenities abound Set against a backdrop of breathtaking mountain views, the BMW Performance Center not only boasts a private course where only you can experience the Ultimate Driving Machine, but also a luxurious modern building, gourmet café, coffee bar and gift shop with exclusive merchandise that you cannot buy anywhere else. Customized corporate retreats and group events held at the BMW Performance Center are a refreshing change from the cliché team-building sessions. All programs are designed to improve dynamics, build trust and facilitate group communication. They have meeting spaces with Multimedia capabilities, site-wide Wi-Fi and indoor and outdoor dining space. In all, this is an unforgettable experience that also makes a great gift idea. With stay at home orders having been lifted, getting behind the wheel of a new BMW at the BMW Performance Center West is a “bucket list” excursion sure to leave you longing for more.

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Spotlight

Customade Travel

Customade Travel is an independent travel agency, which provides travel and tourism services to the public and certain travel provider. Since 2010, Customade Travel has been working constantly with top quality suppliers to recommend and offer the greatest travel arrangements for its clients. Based on Bay Harbor Islands (Miami), Customade Travel is a sophisticated travel agency which embraces both leisure and corporate travelers through the use of global networks of travel suppliers which guarantee impeccable journey arrangements that suits our clients’ desires. With branch in Sao Paulo (Brazil), Customade Travel works with a large variety of travel, tourism and hospitality companies around the world to coordinate travel needs including flights, hotel accommodations, cruises, car rentals, ground transportation and much more services.

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Hospitality Trends, Hospitality Management

Sonesta Announces First Sonesta Es Suites Ground Up Development

PR Newswire | January 24, 2024

Sonesta International Hotels Corporation (Sonesta) today announced plans for the construction of a new Sonesta ES Suites in Port Charlotte, Florida. This new property, expected to open in Spring 2025, marks the first Sonesta ES Suites brand project developed from the ground up. "We are excited that Sonesta ES Suites Port Charlotte will be our first purpose-built location for the brand," said Brian Quinn, Sonesta's Chief Development Officer. "The Sonesta ES Suites brand stands out as an attractive choice for franchisees looking for an upscale option to capitalize on the continued dependable performance of extended stay hotels." "Sonesta ES Suites Port Charlotte will benefit business travelers and tourists who are looking for accommodations near the beaches, golf courses, parks and other attractions that Port Charlotte has to offer," said Alan Lane, one of Sonesta ES Suites Port Charlotte's owners. "The addition of Sonesta ES Suites Port Charlotte to our diverse portfolio reflects Commonwealth Hotels' unwavering commitment to providing an unparalleled guest experience through visionary development, ethical practices and a steadfast dedication to superior service," said Jennifer Porter, President of Commonwealth Hotels, the hotel's management company. To be located at 1321 Claburn Circle in Port Charlotte, Florida, the Sonesta ES Suites Port Charlotte will be an upscale extended-stay hotel spanning four floors and offering 117 rooms with amenities including breakfast and dining services, an outdoor pool, fitness room, market pantry, guest laundry, onsite parking and more. The location of the new hotel is close to over 20 colleges and universities, two hospitals, more than 70 parks and recreational spaces, more than 12 miles of beaches, 14 golf courses and numerous other attractions. Guests of this location will be able to earn or redeem points in the award winning Sonesta Travel Pass loyalty program.

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Travel Technology, Airlines and Airports

Trip.com Group and LATAM Airlines Group Partner to Enhance Travel Experience Through NDC Technology

PR Newswire | January 22, 2024

Trip.com Group, a leading travel service provider, announced today the signing of a new NDC agreement with LATAM Airlines Group. This agreement between the two companies aims to provide a contemporary and streamlined ticketing experience for global travellers. It also offers unparalleled connectivity to over 144 destinations covered by LATAM Airlines across 22 countries and regions, including Latin America, the Caribbean, North America, Europe, Africa, and Oceania. The key benefit of this agreement is the adoption of NDC standard technology. This technology gives customers access to a complete and more comprehensive selection of airline offerings and the option to buy additional products, services, and add-ons such as baggage allowance and seats. Moreover, customers can access a broader range of ancillary services and more detailed information by browsing the change and cancellation policy section during checkout, leading to improved Trip.com Group and LATAM Airlines Group's after-sales services. Juan Villanova, Sales Manager of Trip.com for Spain and Latin America, comments: "Trip.com is a cutting-edge online travel company that leads the way in technology. Our commitment is to improve our product offerings to guarantee the highest customer satisfaction. With this tech solution, our passengers will have access to an improved and more competitive selection of flights and products." The agreement will include integrating a shopping engine for ticket sales via some of Trip.com Group's leading brands, offering a cost advantage to both suppliers and customers. Henk Van der Velde, Regional Director for Southern Europe and Latin America for Trip.com Group's flight Department, adds: "We are delighted to collaborate with LATAM Airlines Group in the implementation of an NDC standard, and offer solutions for everyone via a shopping engine, which has yielded excellent results. I look forward to continuing this collaboration and bringing new features that positively impact our customer's travel experience." Andreas Schek, Vice President of Sales and Branding of LATAM Airlines Group, adds: "We are proud of this collaboration with Trip.com Group on the implementation of the NDC standard, as it allows us to explore ways to enhance its efficiency further. This is a significant milestone in the future of distribution that will benefit our global customers."

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Travel Technology, Destination and Tourism

Exodus Adventure Travels Announces New Trips in Partnership with Royal Canadian Geographic Society

PR Newswire | January 23, 2024

Exodus Adventure Travels, the international award-winning leader in adventure travel, today announced its new 2024 RCGS Quests trips, a series of expert-led tours developed in partnership with the Royal Canadian Geographical Society. These limited edition, small group trips are what travel legends are made of – adventures that are designed to offer travelers unparalleled opportunities to explore some of the planet's most awe-inspiring destinations and led by noted hosts in their respective fields. This year's line-up features such noted hosts as World Elephant Day co-founder, Patricia Sims; bestselling author, Robin Esrock; Indigenous education advocate, Charlene Bearhead, and others. "We are honored to partner with The Royal Canadian Geographical Society on these highly anticipated adventures," said Sam Seward, President at Exodus Adventure Travels. "This is our third year operating our RCGS Quests program, with continued demand to explore further and experience more, pushing these trips to new heights and featuring another stellar line-up of hosts to add even more depth to each itinerary." Exodus' 2024 RCGS Quests Series features the following six adventures: RCGS: Highlights of the Amalfi Coast with Scott Forsyth Discover the land of la dolce vita for a wondrous week on the Amalfi Coast led by an expert local guide and hosted by professional photographer and fellow of the Royal Canadian Geographical Society, Scott Forsyth. Explore one of Europe's most dramatic stretches of coastline and be spellbound by this land's natural beauty and cultural treasures. The Host: Scott Forsyth is an award-winning photographer who specializes in Canadian landscapes. Devoted to exploring Canada from the Atlantic to the Pacific and Arctic Ocean coastlines, Scott is a Fellow of both the Royal Canadian Geographical Society and the Explorer's Club and is Canadian Geographic's Photographer-In-Residence. Eight-day itinerary priced from $2,240 USD. Departing April 6, 2024 RCGS: Classic Kenya 4WD Safari with Patricia Sims No country, perhaps, is more synonymous with a classic African safari than Kenya. Step into scenes from 'Out of Africa' as you explore Kenya's best safari sites led by an expert local safari guide and hosted by award-winning Canadian filmmaker, Royal Canadian Geographical Society fellow and World Elephant Day co-founder, Patricia Sims. The Host: Patricia Sims is the co-founder of the annual World Elephant Day (Aug. 12), a global awareness campaign that brings attention to the critical threats facing elephants. From swimming with wild dolphins and whales in oceans around the world to getting up close and personal with monkeys in the jungles of Borneo and elephants of Thailand, Patricia is also an award-winning filmmaker who always has a passionate eye on conservation. Patricia is a Fellow International of The Explorers Club and a Fellow of the Royal Canadian Geographical Society. Seven-day itinerary priced from US$4,649 Departing August 10, 2024 RCGS: A Week in Jordan with Sarah Legault Explore the wondrous historical and archaeological highlights of Jordan on this week-long adventure. From the incredible history of the Wadi Rum Desert to strolling through ancient Roman cities and floating in the Dead Sea, this Jordanian adventure contains all the highlights of this fascinating country. It is led by an expert local guide and hosted by Vice President of Philanthropy for the RCGS, Sarah Legault. The Host: Sarah Legault has been the head of advancement at the Royal Canadian Geographical Society since 2018 and has worked at charitable organizations throughout her career. Her vast understanding of the Society, Canadian Geographic and all associated programs is extraordinary. As the current Vice President of Philanthropy and Fellow of the RCGS, Sarah's mission-aligned values of environment, people, culture, and geographical literacy support engaging and forward-thinking initiatives which she always is keen to share and discuss. Seven-day itinerary priced from US$2,550 Departing October 19, 2024 RCGS: Rome, Assisi & Magical Umbria – Premium Adventure with Robin Esrock Explore Rome and Assisi's historic landmarks and classical ruins. Walk through Italy's unspoiled countryside staying in a picturesque four-star resort in the hills of Umbria, led by an expert local guide and hosted by bestselling author, TV host, public speaker and Royal Canadian Geographical Society Fellow Robin Esrock. The Host: Dubbed "King of the Bucket List" by Travel + Leisure, Robin Esrock's success as a global adventurer, travel writer, bestselling author and international TV personality started with a one-year solo round-the-world backpacking adventure to 24 countries. During this year, Robin uploaded weekly reports, photography, videos, reviews, and interviews with every person he met. In doing so, he ushered in a new era of multi-platform, switched-on wired-in travel journalism, leading to adventures beyond his wildest dreams. Robin's stories have been published in noted publications worldwide, including National Geographic Traveler, The Guardian, Chicago Tribune, Toronto Star, Reader's Digest, and more. Eight-day itinerary priced from US$4,050 Departing October 19, 2024 RCGS: Egypt Nile Cruise with Charlene Bearhead Follow in the footsteps of the ancient pharaohs and ride the sands of time back thousands of years on this classic Egypt Nile cruise led by an expert local guide and hosted by Indigenous education advocate, author, Vice President of Learning and Reconciliation at Canadian Geographic, and a Fellow of the Royal Canadian Geographical Society, Charlene Bearhead. With ancient tombs and mysteries around every bend, unrivaled legacy and mind-blowing history await. The Host: Charlene Bearhead is an Indigenous education advocate and author with over 30 years of regional, national and international experience. Previously Charlene served as education days coordinator for the Truth and Reconciliation Commission of Canada, education coordinator for the National Inquiry into Missing and Murdered Indigenous Women and Girls, education advisor for the Canadian Geographic Indigenous Peoples Atlas of Canada, a member of the Canadian Museum for Human Rights Indigenous Education working group, and the first education lead for both the National Centre for Truth and Reconciliation at the University of Manitoba and the Indian Residential School History and Dialogue Centre at UBC. She is also the co-author of the children's book series Siha Tooskin Knows. Eight-day itinerary priced from US$2,380 Departing November 16, 2024 RCGS: Highlights of Vietnam with Lynn Moorman Discover the complex culture and history of Vietnam on this intoxicating exploration of Vietnamese life highlighted by superb landscapes and amazing cuisine. Led by an expert local guide and hosted by Lynn Moorman, a lifelong geographer with a love for exploring remote landscapes and environments. The Host: Lynn Moorman is a prominent geographer and a professor in the Department of Earth and Environmental Sciences at Mount Royal University, in Calgary, Canada. Lynn's teaching and research interests lie at the intersection of geography, learning sciences and applied visualization technologies, including virtual and augmented reality. Her work has taken her to the highlands of northern Vietnam, to map agricultural productivity, to the frozen Arctic Ocean where she works with Inuit in Canadian Arctic communities to use near-real time satellite imagery to keep ice travel safe. Lynn is a Fellow, former Board member and current Chair of the Research Committee of the RCGS. 10-day itinerary priced from US$2,170 Departing November 17, 2024

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Hospitality Trends, Hospitality Management

Sonesta Announces First Sonesta Es Suites Ground Up Development

PR Newswire | January 24, 2024

Sonesta International Hotels Corporation (Sonesta) today announced plans for the construction of a new Sonesta ES Suites in Port Charlotte, Florida. This new property, expected to open in Spring 2025, marks the first Sonesta ES Suites brand project developed from the ground up. "We are excited that Sonesta ES Suites Port Charlotte will be our first purpose-built location for the brand," said Brian Quinn, Sonesta's Chief Development Officer. "The Sonesta ES Suites brand stands out as an attractive choice for franchisees looking for an upscale option to capitalize on the continued dependable performance of extended stay hotels." "Sonesta ES Suites Port Charlotte will benefit business travelers and tourists who are looking for accommodations near the beaches, golf courses, parks and other attractions that Port Charlotte has to offer," said Alan Lane, one of Sonesta ES Suites Port Charlotte's owners. "The addition of Sonesta ES Suites Port Charlotte to our diverse portfolio reflects Commonwealth Hotels' unwavering commitment to providing an unparalleled guest experience through visionary development, ethical practices and a steadfast dedication to superior service," said Jennifer Porter, President of Commonwealth Hotels, the hotel's management company. To be located at 1321 Claburn Circle in Port Charlotte, Florida, the Sonesta ES Suites Port Charlotte will be an upscale extended-stay hotel spanning four floors and offering 117 rooms with amenities including breakfast and dining services, an outdoor pool, fitness room, market pantry, guest laundry, onsite parking and more. The location of the new hotel is close to over 20 colleges and universities, two hospitals, more than 70 parks and recreational spaces, more than 12 miles of beaches, 14 golf courses and numerous other attractions. Guests of this location will be able to earn or redeem points in the award winning Sonesta Travel Pass loyalty program.

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Travel Technology, Airlines and Airports

Trip.com Group and LATAM Airlines Group Partner to Enhance Travel Experience Through NDC Technology

PR Newswire | January 22, 2024

Trip.com Group, a leading travel service provider, announced today the signing of a new NDC agreement with LATAM Airlines Group. This agreement between the two companies aims to provide a contemporary and streamlined ticketing experience for global travellers. It also offers unparalleled connectivity to over 144 destinations covered by LATAM Airlines across 22 countries and regions, including Latin America, the Caribbean, North America, Europe, Africa, and Oceania. The key benefit of this agreement is the adoption of NDC standard technology. This technology gives customers access to a complete and more comprehensive selection of airline offerings and the option to buy additional products, services, and add-ons such as baggage allowance and seats. Moreover, customers can access a broader range of ancillary services and more detailed information by browsing the change and cancellation policy section during checkout, leading to improved Trip.com Group and LATAM Airlines Group's after-sales services. Juan Villanova, Sales Manager of Trip.com for Spain and Latin America, comments: "Trip.com is a cutting-edge online travel company that leads the way in technology. Our commitment is to improve our product offerings to guarantee the highest customer satisfaction. With this tech solution, our passengers will have access to an improved and more competitive selection of flights and products." The agreement will include integrating a shopping engine for ticket sales via some of Trip.com Group's leading brands, offering a cost advantage to both suppliers and customers. Henk Van der Velde, Regional Director for Southern Europe and Latin America for Trip.com Group's flight Department, adds: "We are delighted to collaborate with LATAM Airlines Group in the implementation of an NDC standard, and offer solutions for everyone via a shopping engine, which has yielded excellent results. I look forward to continuing this collaboration and bringing new features that positively impact our customer's travel experience." Andreas Schek, Vice President of Sales and Branding of LATAM Airlines Group, adds: "We are proud of this collaboration with Trip.com Group on the implementation of the NDC standard, as it allows us to explore ways to enhance its efficiency further. This is a significant milestone in the future of distribution that will benefit our global customers."

Read More

Travel Technology, Destination and Tourism

Exodus Adventure Travels Announces New Trips in Partnership with Royal Canadian Geographic Society

PR Newswire | January 23, 2024

Exodus Adventure Travels, the international award-winning leader in adventure travel, today announced its new 2024 RCGS Quests trips, a series of expert-led tours developed in partnership with the Royal Canadian Geographical Society. These limited edition, small group trips are what travel legends are made of – adventures that are designed to offer travelers unparalleled opportunities to explore some of the planet's most awe-inspiring destinations and led by noted hosts in their respective fields. This year's line-up features such noted hosts as World Elephant Day co-founder, Patricia Sims; bestselling author, Robin Esrock; Indigenous education advocate, Charlene Bearhead, and others. "We are honored to partner with The Royal Canadian Geographical Society on these highly anticipated adventures," said Sam Seward, President at Exodus Adventure Travels. "This is our third year operating our RCGS Quests program, with continued demand to explore further and experience more, pushing these trips to new heights and featuring another stellar line-up of hosts to add even more depth to each itinerary." Exodus' 2024 RCGS Quests Series features the following six adventures: RCGS: Highlights of the Amalfi Coast with Scott Forsyth Discover the land of la dolce vita for a wondrous week on the Amalfi Coast led by an expert local guide and hosted by professional photographer and fellow of the Royal Canadian Geographical Society, Scott Forsyth. Explore one of Europe's most dramatic stretches of coastline and be spellbound by this land's natural beauty and cultural treasures. The Host: Scott Forsyth is an award-winning photographer who specializes in Canadian landscapes. Devoted to exploring Canada from the Atlantic to the Pacific and Arctic Ocean coastlines, Scott is a Fellow of both the Royal Canadian Geographical Society and the Explorer's Club and is Canadian Geographic's Photographer-In-Residence. Eight-day itinerary priced from $2,240 USD. Departing April 6, 2024 RCGS: Classic Kenya 4WD Safari with Patricia Sims No country, perhaps, is more synonymous with a classic African safari than Kenya. Step into scenes from 'Out of Africa' as you explore Kenya's best safari sites led by an expert local safari guide and hosted by award-winning Canadian filmmaker, Royal Canadian Geographical Society fellow and World Elephant Day co-founder, Patricia Sims. The Host: Patricia Sims is the co-founder of the annual World Elephant Day (Aug. 12), a global awareness campaign that brings attention to the critical threats facing elephants. From swimming with wild dolphins and whales in oceans around the world to getting up close and personal with monkeys in the jungles of Borneo and elephants of Thailand, Patricia is also an award-winning filmmaker who always has a passionate eye on conservation. Patricia is a Fellow International of The Explorers Club and a Fellow of the Royal Canadian Geographical Society. Seven-day itinerary priced from US$4,649 Departing August 10, 2024 RCGS: A Week in Jordan with Sarah Legault Explore the wondrous historical and archaeological highlights of Jordan on this week-long adventure. From the incredible history of the Wadi Rum Desert to strolling through ancient Roman cities and floating in the Dead Sea, this Jordanian adventure contains all the highlights of this fascinating country. It is led by an expert local guide and hosted by Vice President of Philanthropy for the RCGS, Sarah Legault. The Host: Sarah Legault has been the head of advancement at the Royal Canadian Geographical Society since 2018 and has worked at charitable organizations throughout her career. Her vast understanding of the Society, Canadian Geographic and all associated programs is extraordinary. As the current Vice President of Philanthropy and Fellow of the RCGS, Sarah's mission-aligned values of environment, people, culture, and geographical literacy support engaging and forward-thinking initiatives which she always is keen to share and discuss. Seven-day itinerary priced from US$2,550 Departing October 19, 2024 RCGS: Rome, Assisi & Magical Umbria – Premium Adventure with Robin Esrock Explore Rome and Assisi's historic landmarks and classical ruins. Walk through Italy's unspoiled countryside staying in a picturesque four-star resort in the hills of Umbria, led by an expert local guide and hosted by bestselling author, TV host, public speaker and Royal Canadian Geographical Society Fellow Robin Esrock. The Host: Dubbed "King of the Bucket List" by Travel + Leisure, Robin Esrock's success as a global adventurer, travel writer, bestselling author and international TV personality started with a one-year solo round-the-world backpacking adventure to 24 countries. During this year, Robin uploaded weekly reports, photography, videos, reviews, and interviews with every person he met. In doing so, he ushered in a new era of multi-platform, switched-on wired-in travel journalism, leading to adventures beyond his wildest dreams. Robin's stories have been published in noted publications worldwide, including National Geographic Traveler, The Guardian, Chicago Tribune, Toronto Star, Reader's Digest, and more. Eight-day itinerary priced from US$4,050 Departing October 19, 2024 RCGS: Egypt Nile Cruise with Charlene Bearhead Follow in the footsteps of the ancient pharaohs and ride the sands of time back thousands of years on this classic Egypt Nile cruise led by an expert local guide and hosted by Indigenous education advocate, author, Vice President of Learning and Reconciliation at Canadian Geographic, and a Fellow of the Royal Canadian Geographical Society, Charlene Bearhead. With ancient tombs and mysteries around every bend, unrivaled legacy and mind-blowing history await. The Host: Charlene Bearhead is an Indigenous education advocate and author with over 30 years of regional, national and international experience. Previously Charlene served as education days coordinator for the Truth and Reconciliation Commission of Canada, education coordinator for the National Inquiry into Missing and Murdered Indigenous Women and Girls, education advisor for the Canadian Geographic Indigenous Peoples Atlas of Canada, a member of the Canadian Museum for Human Rights Indigenous Education working group, and the first education lead for both the National Centre for Truth and Reconciliation at the University of Manitoba and the Indian Residential School History and Dialogue Centre at UBC. She is also the co-author of the children's book series Siha Tooskin Knows. Eight-day itinerary priced from US$2,380 Departing November 16, 2024 RCGS: Highlights of Vietnam with Lynn Moorman Discover the complex culture and history of Vietnam on this intoxicating exploration of Vietnamese life highlighted by superb landscapes and amazing cuisine. Led by an expert local guide and hosted by Lynn Moorman, a lifelong geographer with a love for exploring remote landscapes and environments. The Host: Lynn Moorman is a prominent geographer and a professor in the Department of Earth and Environmental Sciences at Mount Royal University, in Calgary, Canada. Lynn's teaching and research interests lie at the intersection of geography, learning sciences and applied visualization technologies, including virtual and augmented reality. Her work has taken her to the highlands of northern Vietnam, to map agricultural productivity, to the frozen Arctic Ocean where she works with Inuit in Canadian Arctic communities to use near-real time satellite imagery to keep ice travel safe. Lynn is a Fellow, former Board member and current Chair of the Research Committee of the RCGS. 10-day itinerary priced from US$2,170 Departing November 17, 2024

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Events