7 Digital Advertising Trends for the Travel Industry in 2020

| September 6, 2019

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Digital advertising plays a critical role in the travel consumer’s path to purchase. But the strategies, ad formats, and techniques industry marketers use to engage travelers are evolving. In this report, we offer a cheat sheet to the most important trends that will shape travel industry advertising decisions in 2020.

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Mexico Tourism Board

The activities and measures undertaken by the Mexico Tourism Board aim to fulfill its Vision and Mission, which are the outcome of analysis of the domestic and international context, the experience of countries that are leaders in tourism, and the challenges involved in the promotion of tourism.

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Loyalty goes the extra mile in travel

Article | February 18, 2020

Checking out of a hotel room or disembarking a plane used to have a certain finality to it. Travelers and brands parted ways at the end of the journey, and customer loyalty didn’t go beyond collecting miles or points. Now, reimagined travel experiences are extending customer engagement beyond the trips themselves. And the relationships between brands and travelers are no longer grounded on simple transactions. Travel brands are going beyond simple rewards to redefine loyalty programs around customer service, customer journeys and customer trust.

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AI is the key ingredient for travel and hospitality sectors' business strategy

Article | February 24, 2020

The very essence of travel and hospitality lies in connecting people to each other as well as to places and experiences. However, consumer behavior is constantly changing, competition continues to heat up, and the industry, though witnessing consolidation at various levels, continues to be highly fragmented. So, as new and emerging technologies are playing a pivotal role in the rapid digitization and automation of this increasingly ‘connected’ world, it only makes sense that players in the space are frontrunners in terms of their implementation. Artificial Intelligence, in particular, is proving to be useful for a number of processes and functions across businesses in the travel and hospitality space, both in terms of internal operations and enhancing the experience for the end-users.

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Article | April 7, 2020

Who’s ready for some good news? Well, we’re probably not going to hear any truly good news, especially in the travel world, for some time. But that doesn’t mean we can’t speculate about positive developments in the post-COVID world. From better environmental protections to more flexible booking options, here are some ways travel could improve in the long run.

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Spotlight

Mexico Tourism Board

The activities and measures undertaken by the Mexico Tourism Board aim to fulfill its Vision and Mission, which are the outcome of analysis of the domestic and international context, the experience of countries that are leaders in tourism, and the challenges involved in the promotion of tourism.

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