Article | April 3, 2020
During Q4 2019 I had multiple conversations with companies from the hospitality, retail and banking sectors that were either launching or redefining their loyalty programs. In all cases, companies were looking to provide greater value to their members and to stand out from the crowd of meaningless programs. As we all know, things have changed, and plans have been by more urgent matters.There is, however, a tremendous opportunity right now for loyalty programs to step up during the ongoing coronavirus crisis and show why being a member makes a difference.
Article | February 18, 2020
Checking out of a hotel room or disembarking a plane used to have a certain finality to it. Travelers and brands parted ways at the end of the journey, and customer loyalty didn’t go beyond collecting miles or points. Now, reimagined travel experiences are extending customer engagement beyond the trips themselves. And the relationships between brands and travelers are no longer grounded on simple transactions. Travel brands are going beyond simple rewards to redefine loyalty programs around customer service, customer journeys and customer trust.
Article | February 24, 2020
Why do we travel? For seeking thrill, joy, tranquillity, knowledge, satisfaction, company, solitude, pleasant or off-beat experiences – there are many answers to this question. None of these might be your reason to set off on a trip, while for some it may be all of these and more. While we can always agree to disagree, there is one thing that can be said with utmost certainty: nobody – without exception – hopes for a vacation punctuated with worries, problems, and unpleasant experiences. But the truth remains. No amount of meticulous planning that goes into preparing an itinerary can guarantee a trip that is entirely devoid of risks and worries. Sometimes a problem, or many, may arise due to various factors beyond anybody’s control, be it environmental, geopolitical, or even personal. Unforeseen personal issues notwithstanding, challenges may arise simply because of a combination of not-so-prudent decisions and bad luck.
Article | March 3, 2020
Travel has seen an incredible digital transformation over the last decade. Technologies like AI and Mobile have produced large scale disruption. With the number of aspirant travelers continuously increasing and millennials outrightly discarding the concept of work-life balance, the tourism industry is expected to continue to evolve in 2020. The overall paradigm shift in the travel arena is a result of the confluence of changing mindset and varying perception across various markets.