A realist’s take on travel advertising in 2020

Given travel marketers’ established role in pushing the boundaries of advertising, a lot of the crystal-gazing that happens in our industry every year involves speculation about exciting developments in artificial intelligence, machine learning and other automated innovations. To be sure, these things are happening, but focusing on this sliver of innovation within travel advertising neglects the mega-forces that are reshaping the industry right before our eyes. In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Here are the key trends that will have the greatest effect on travel brands’ ability to advertise effectively.

Spotlight

Vantage Deluxe World Travel

Founded in 1983 as a part of The Vantage Group, Inc., Vantage Deluxe World Travel today is a $240 million, travel/direct marketing company that has escorted more than 400,000 mature travelers around the world. The company's proven financial track record is demonstrated by its more than 25 years in business and its consistently growing profitability. Vantage creates and markets travel programs - offering deluxe trips exclusively to mature individuals to destinations throughout the globe. Vantage programs are complete and planned to provide you with a great experience including life long memories. Vantage also offers group travel serving members of alumni, professional and fraternal groups around the country. Vanatge group travel provides great itineraries for the group, complete planning and free travel for the group leader among many other value added benefits.

OTHER ARTICLES
Hospitality Management

Hotel Operations Software: Increase Revenue and Strengthen CX

Article | June 19, 2023

Hospitality professionals from all over the world are relying on hotel operations software to optimize their standard procedures. In a survey by Duetto, a hospitality application supplier, 77.6% of 210 industry professionals said they planned to increase their spending on hotel technology in the next three years. “Tech adoption in hotels has been increasingly accelerating as hotels seek greater efficiencies in both front and back of the house, It’s promising to see that more industry leaders are focusing on tech adoption, tech upgrades, and creating an integrated tech stack.” -David Woolenberg, CEO, Duetto The increasing traveler demand for automated services is fuelling the widespread deployment of technology in the travel industry. What Does Hotel Operations Software Do? Hotel operations software or a property management system eases daily tasks like prioritizing hotel room cleaning for early arrivals and automates operations such as housekeeping, front desk, reporting, POS systems, and more. Let us take a look at the features of hotel operations software that make it an indispensable technology solution for hoteliers: Provides Ease of Access A single dashboard for all operations lets team members collaborate without errors. Cloud-based hotel operations software can be accessed 24/7. Allows Unlimited Users Unlimited users can access the platform at no additional cost. New hotel staff can easily use the software. Integrates Major Channel ManagersSeamless integration of the software with major channels lets hotels manage their inventory in real-time, so no double-booking issues arise. Records and Analyzes Guest DataCloud-based hotel operations software securely gathers guest data, records preferences, and predicts and analyzes guest behavior to help hotels elevate their customer experience. Offers Data Security and Payment Gateway Secure card payments and the choice to integrate payment gateways make it easy for hotels to accept payments through methods modern travelers prefer and frequently use. Integrates With Other Applications Third-party integrations with other applications like Global Distribution System (GDS) connect, TripAdvisor connects, and Booking Suite can help hotels manage their sales and operations. Creates Detailed Reports The software creates detailed reports and audits of departments like housekeeping, POS, accounts, etc., that give deep insights on how to increase revenue. Growing Revenue with Hotel Operations Software Hotel operations software minimizes operational expenses and adds value to the service offered to the guests. Automating time-consuming processes alleviates the pressure on employees and reduces labor costs. Here are other ways in which hoteliers can grow their revenue using the software: Entice tech-savvy and modern travelers Increase rate level utilization Improve internal communication Cut down on unnecessary expenses Retain customers through outstanding CX Manage hotel sales efficiently Anticipate demands and address them Reduce the cost of third-party bookings Cross-sell services in owned hotels A Success Story Myrtle Beach Seaside Resorts optimized their revenue and loyalty at seven of their mixed-use condo hotels with Maestro PMS, a centralized hotel operations management system. “Maestro PMS hotel software manages all our properties and maximizes revenue on one centralized system,” -Helen Staton, Director of Reservations and Revenue Management for Myrtle Beach Seaside Resorts. Summing It Up Hoteliers must enthusiastically adopt technology like hotel operations software to enhance guest experience and aid revenue growth through streamlined, error-free, automated operational processes.

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Hospitality Management

How finance teams can proactively manage travel spend before it happens

Article | August 28, 2023

Controlling how employees spend company money on travel has been one of the biggest historic challenges for finance teams. Most company spend is governed by purchase orders, with payments made in relation to specific invoices from the company’s own bank. The data is available transparent and can be analyzed to spot any inconsistencies. But controlling travel spend, which is most company’s largest discretionary spend area, is much harder. Employees increasingly organize their own travel, empowered by corporate self-booking tools for search, booking, and payment. This can help with visibility, particularly if the corporate uses lodge or virtual cards to pay. However, pre-trip spend like air and hotel bookings only represent 50-60% of the money spent on travel. What about the rest?

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Business Travel

Upselling & Cross-selling Techniques in Hospitality Management

Article | May 17, 2023

Leverage upselling and cross-selling techniques to elevate hospitality & tourism businesses. Discover the strategies used to boost revenue by adapting upselling and cross selling techniques in hotels. 1. Introduction 2. Cross-selling Vs Upselling: Which One Is More Optimal? 2.1. Defining the Two Techniques 2.2. The Key Differences 3. Combining Both the Techniques to Improve Revenue 4. Importance of Implementing the Techniques in Hotel Businesses 5. Conclusion 1. Introduction The hospitality industry is highly competitive, and hotels must find ways to boost revenue beyond room rates and taxes. The key to success in this field is to tailor offers to each customer and encourage them to spend more than they had planned. Cross-selling and up-selling are two effective methods of increasing sales. This article explores these methods' nuances in the hospitality sector. By dissecting the advantages of cross-selling and upselling, we can better understand when it makes sense to implement these tactics for maximum profit. The potency of upselling and cross selling techniques in hotels to improve the business and offer enhances guest experiences. Cross-selling Vs Upselling: Which One Is More Optimal? In the hospitality industry , maximizing revenue and enhancing guest experiences are paramount, and whether to prioritize cross-selling or upselling is a question. While often used interchangeably, these sales techniques hold distinctive positions within the buyer journey. 2.1. Defining the Two Techniques Upselling is a sales approach that offers customers a higher-priced or upgraded service or product that aligns with their interests and preferences. In the hospitality industry, it may encompass enticing guests to upgrade their room selection, such as transitioning from a standard room to a mini-suite, either during the booking process or afterward. Additionally, it may involve presenting guests with hotel packages that provide added value and amenities compared to standalone bookings. The aim is to elevate customers to a higher price category and ensure they enjoy an exceptional stay experience. On the other hand, cross-selling entails encouraging guests to purchase supplementary products or services related to their existing purchases. For instance, this could involve offering a spa package or a romantic dinner to enhance their stay. Cross-selling opportunities in the hospitality industry can include add-on activities like city tours or bicycle rentals, in-room extras such as upgraded amenities or specialized equipment, on-site spa and fitness services, food and beverage options such as dining discounts or meal packages, and other hotel services like complimentary parking or transportation. 2.2. The Key Differences 1. Strategy: Upselling focuses on communicating value to customers, persuading them to opt for a higher-priced or upgraded service or product. The emphasis is on showcasing the benefits and added value of the upsell, ensuring customers see the value in paying extra for a superior experience. On the other hand, cross-selling aims to appeal to impulse buying by enticing customers to purchase additional, related products or services that complement their original purchase. 2. Timing: Timing is crucial in both upselling and cross-selling. With upselling, the timing is most effective when done pre-arrival, ideally a week or two before the guest arrives at the hotel. This allows customers to anticipate their upcoming stay and consider upgrading their room or adding extra amenities. Cross-selling can be implemented post-booking, such as during check-in or through targeted email campaigns when customers have already committed to their initial purchase and are more open to additional offers. 3. Value Perception: Upselling techniques relies on effectively communicating the value and benefits of the upgraded or higher-priced offering. Guests need to see the value in paying extra for the enhanced experience. In contrast, cross-selling often involves appealing to customers' desire for convenience or enjoyment by offering travel management services that enhance their stay without necessarily requiring a significant increase in expenditure. 3. Combining Both the Techniques to Improve Revenue Cross-selling is the most effective post-booking and can be implemented in various ways. Firstly, it can be done at the hotel reception during check-in, where guests can be offered add-on items. Secondly, sending an informative email before arrival to highlight additional services is another compelling cross-selling opportunity. Lastly, when guests express interest in a particular service, it presents an opportunity to introduce them to other relevant options. Upselling, however, is particularly effective when implemented pre-arrival, ideally a week or two before guests arrive at the hotel. This technique can be deployed during the browsing and booking, where customers can be presented with room upgrades and add-on items. It is also fruitful to inform customers about better room options at affordable prices before their arrival, tapping into their anticipation for their upcoming vacation. Furthermore, during check-in, providing guests with information on enhancing their stay by spending a little extra can generate additional revenue. To combine the power of both techniques efficiently, companies must employ specialized software. This software automates room upgrades and the promotion of additional ancillaries, providing customers with the convenience and freedom to choose and bid on attractive upgrades before arrival. Advanced customer journey analytics, such as software offers, enable personalized product offers, increasing sales and hotel revenue. 4. Importance of Implementing the Techniques in Hotel Businesses Implementing upselling and cross-selling techniques is vital for hotel businesses, apartment rentals, and hostels. Hotel upselling techniques and cross selling techniques establishments possess unique opportunities to capitalize on these strategies, similar to how airlines offer seat upgrades, meal additions, and car rental options. When choosing accommodations, travelers invest considerable time and thought into finding a place that aligns with the desired ambiance of their trip. As hosts, this presents an ideal opportunity to offer additional products and activities that complement the property's offerings. Unlike airlines, hotel properties often indicate the activities that guests might be interested in, allowing hosts to select the most relevant products to offer. This could involve tailored offerings such as private guided tours to popular tourist attractions or unique underground graffiti tours based on the guests' preferences and digital travel persona. By providing personalized offerings that cater to the customer's needs, hotel businesses enhance the overall guest experience and deliver excellent service. Activities constitute the third-largest segment of the travel industry and are continuously growing. With data revealing that 46% of travelers engage in sightseeing tours, it becomes evident that upselling and cross-selling will play an increasingly significant role in the hospitality industry. 5. Conclusion In the incredibly competitive hospitality industry, implementing upselling and cross-selling techniques is crucial for hotel businesses. By understanding the nuances and distinctions between these strategies, hotels can target customers strategically and increase revenue streams beyond room rates and taxes. Cross selling techniques encourages impulse purchases by offering additional products or services related to the initial investment. By combining both techniques with specialized software, hotels can personalize their offerings, automate their promotions, and provide a seamless experience for their guests. This strategy not only increases revenue but also caters to guests' various preferences, resulting in increased satisfaction and loyalty. As the activities segment of the travel industry continues to expand, the importance of upselling and cross-selling in hospitality management is anticipated to continue rising. In addition, deploying innovative business travel technology solutions can improve hotel businesses in hospitality industry.

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The best guess for the future of travel is just a guess

Article | April 16, 2020

Over the past few days, I've looked at a few dozen travel industry predictor graphs, from a number of very credible sources. Below, I've compiled them all onto one graph to create the last predictor you need to understand for the next few weeks. I can say with almost certainty that one, or a combination of these is going to be quite accurate. What’s the point here? The point here is that there is no point. Nobody knows what will happen next week, never mind three years from now.

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Spotlight

Vantage Deluxe World Travel

Founded in 1983 as a part of The Vantage Group, Inc., Vantage Deluxe World Travel today is a $240 million, travel/direct marketing company that has escorted more than 400,000 mature travelers around the world. The company's proven financial track record is demonstrated by its more than 25 years in business and its consistently growing profitability. Vantage creates and markets travel programs - offering deluxe trips exclusively to mature individuals to destinations throughout the globe. Vantage programs are complete and planned to provide you with a great experience including life long memories. Vantage also offers group travel serving members of alumni, professional and fraternal groups around the country. Vanatge group travel provides great itineraries for the group, complete planning and free travel for the group leader among many other value added benefits.

Related News

Hospitality Trends, Hospitality Management

Sonesta Announces First Sonesta Es Suites Ground Up Development

PR Newswire | January 24, 2024

Sonesta International Hotels Corporation (Sonesta) today announced plans for the construction of a new Sonesta ES Suites in Port Charlotte, Florida. This new property, expected to open in Spring 2025, marks the first Sonesta ES Suites brand project developed from the ground up. "We are excited that Sonesta ES Suites Port Charlotte will be our first purpose-built location for the brand," said Brian Quinn, Sonesta's Chief Development Officer. "The Sonesta ES Suites brand stands out as an attractive choice for franchisees looking for an upscale option to capitalize on the continued dependable performance of extended stay hotels." "Sonesta ES Suites Port Charlotte will benefit business travelers and tourists who are looking for accommodations near the beaches, golf courses, parks and other attractions that Port Charlotte has to offer," said Alan Lane, one of Sonesta ES Suites Port Charlotte's owners. "The addition of Sonesta ES Suites Port Charlotte to our diverse portfolio reflects Commonwealth Hotels' unwavering commitment to providing an unparalleled guest experience through visionary development, ethical practices and a steadfast dedication to superior service," said Jennifer Porter, President of Commonwealth Hotels, the hotel's management company. To be located at 1321 Claburn Circle in Port Charlotte, Florida, the Sonesta ES Suites Port Charlotte will be an upscale extended-stay hotel spanning four floors and offering 117 rooms with amenities including breakfast and dining services, an outdoor pool, fitness room, market pantry, guest laundry, onsite parking and more. The location of the new hotel is close to over 20 colleges and universities, two hospitals, more than 70 parks and recreational spaces, more than 12 miles of beaches, 14 golf courses and numerous other attractions. Guests of this location will be able to earn or redeem points in the award winning Sonesta Travel Pass loyalty program.

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Travel Technology, Airlines and Airports

Trip.com Group and LATAM Airlines Group Partner to Enhance Travel Experience Through NDC Technology

PR Newswire | January 22, 2024

Trip.com Group, a leading travel service provider, announced today the signing of a new NDC agreement with LATAM Airlines Group. This agreement between the two companies aims to provide a contemporary and streamlined ticketing experience for global travellers. It also offers unparalleled connectivity to over 144 destinations covered by LATAM Airlines across 22 countries and regions, including Latin America, the Caribbean, North America, Europe, Africa, and Oceania. The key benefit of this agreement is the adoption of NDC standard technology. This technology gives customers access to a complete and more comprehensive selection of airline offerings and the option to buy additional products, services, and add-ons such as baggage allowance and seats. Moreover, customers can access a broader range of ancillary services and more detailed information by browsing the change and cancellation policy section during checkout, leading to improved Trip.com Group and LATAM Airlines Group's after-sales services. Juan Villanova, Sales Manager of Trip.com for Spain and Latin America, comments: "Trip.com is a cutting-edge online travel company that leads the way in technology. Our commitment is to improve our product offerings to guarantee the highest customer satisfaction. With this tech solution, our passengers will have access to an improved and more competitive selection of flights and products." The agreement will include integrating a shopping engine for ticket sales via some of Trip.com Group's leading brands, offering a cost advantage to both suppliers and customers. Henk Van der Velde, Regional Director for Southern Europe and Latin America for Trip.com Group's flight Department, adds: "We are delighted to collaborate with LATAM Airlines Group in the implementation of an NDC standard, and offer solutions for everyone via a shopping engine, which has yielded excellent results. I look forward to continuing this collaboration and bringing new features that positively impact our customer's travel experience." Andreas Schek, Vice President of Sales and Branding of LATAM Airlines Group, adds: "We are proud of this collaboration with Trip.com Group on the implementation of the NDC standard, as it allows us to explore ways to enhance its efficiency further. This is a significant milestone in the future of distribution that will benefit our global customers."

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Travel Technology, Destination and Tourism

Exodus Adventure Travels Announces New Trips in Partnership with Royal Canadian Geographic Society

PR Newswire | January 23, 2024

Exodus Adventure Travels, the international award-winning leader in adventure travel, today announced its new 2024 RCGS Quests trips, a series of expert-led tours developed in partnership with the Royal Canadian Geographical Society. These limited edition, small group trips are what travel legends are made of – adventures that are designed to offer travelers unparalleled opportunities to explore some of the planet's most awe-inspiring destinations and led by noted hosts in their respective fields. This year's line-up features such noted hosts as World Elephant Day co-founder, Patricia Sims; bestselling author, Robin Esrock; Indigenous education advocate, Charlene Bearhead, and others. "We are honored to partner with The Royal Canadian Geographical Society on these highly anticipated adventures," said Sam Seward, President at Exodus Adventure Travels. "This is our third year operating our RCGS Quests program, with continued demand to explore further and experience more, pushing these trips to new heights and featuring another stellar line-up of hosts to add even more depth to each itinerary." Exodus' 2024 RCGS Quests Series features the following six adventures: RCGS: Highlights of the Amalfi Coast with Scott Forsyth Discover the land of la dolce vita for a wondrous week on the Amalfi Coast led by an expert local guide and hosted by professional photographer and fellow of the Royal Canadian Geographical Society, Scott Forsyth. Explore one of Europe's most dramatic stretches of coastline and be spellbound by this land's natural beauty and cultural treasures. The Host: Scott Forsyth is an award-winning photographer who specializes in Canadian landscapes. Devoted to exploring Canada from the Atlantic to the Pacific and Arctic Ocean coastlines, Scott is a Fellow of both the Royal Canadian Geographical Society and the Explorer's Club and is Canadian Geographic's Photographer-In-Residence. Eight-day itinerary priced from $2,240 USD. Departing April 6, 2024 RCGS: Classic Kenya 4WD Safari with Patricia Sims No country, perhaps, is more synonymous with a classic African safari than Kenya. Step into scenes from 'Out of Africa' as you explore Kenya's best safari sites led by an expert local safari guide and hosted by award-winning Canadian filmmaker, Royal Canadian Geographical Society fellow and World Elephant Day co-founder, Patricia Sims. The Host: Patricia Sims is the co-founder of the annual World Elephant Day (Aug. 12), a global awareness campaign that brings attention to the critical threats facing elephants. From swimming with wild dolphins and whales in oceans around the world to getting up close and personal with monkeys in the jungles of Borneo and elephants of Thailand, Patricia is also an award-winning filmmaker who always has a passionate eye on conservation. Patricia is a Fellow International of The Explorers Club and a Fellow of the Royal Canadian Geographical Society. Seven-day itinerary priced from US$4,649 Departing August 10, 2024 RCGS: A Week in Jordan with Sarah Legault Explore the wondrous historical and archaeological highlights of Jordan on this week-long adventure. From the incredible history of the Wadi Rum Desert to strolling through ancient Roman cities and floating in the Dead Sea, this Jordanian adventure contains all the highlights of this fascinating country. It is led by an expert local guide and hosted by Vice President of Philanthropy for the RCGS, Sarah Legault. The Host: Sarah Legault has been the head of advancement at the Royal Canadian Geographical Society since 2018 and has worked at charitable organizations throughout her career. Her vast understanding of the Society, Canadian Geographic and all associated programs is extraordinary. As the current Vice President of Philanthropy and Fellow of the RCGS, Sarah's mission-aligned values of environment, people, culture, and geographical literacy support engaging and forward-thinking initiatives which she always is keen to share and discuss. Seven-day itinerary priced from US$2,550 Departing October 19, 2024 RCGS: Rome, Assisi & Magical Umbria – Premium Adventure with Robin Esrock Explore Rome and Assisi's historic landmarks and classical ruins. Walk through Italy's unspoiled countryside staying in a picturesque four-star resort in the hills of Umbria, led by an expert local guide and hosted by bestselling author, TV host, public speaker and Royal Canadian Geographical Society Fellow Robin Esrock. The Host: Dubbed "King of the Bucket List" by Travel + Leisure, Robin Esrock's success as a global adventurer, travel writer, bestselling author and international TV personality started with a one-year solo round-the-world backpacking adventure to 24 countries. During this year, Robin uploaded weekly reports, photography, videos, reviews, and interviews with every person he met. In doing so, he ushered in a new era of multi-platform, switched-on wired-in travel journalism, leading to adventures beyond his wildest dreams. Robin's stories have been published in noted publications worldwide, including National Geographic Traveler, The Guardian, Chicago Tribune, Toronto Star, Reader's Digest, and more. Eight-day itinerary priced from US$4,050 Departing October 19, 2024 RCGS: Egypt Nile Cruise with Charlene Bearhead Follow in the footsteps of the ancient pharaohs and ride the sands of time back thousands of years on this classic Egypt Nile cruise led by an expert local guide and hosted by Indigenous education advocate, author, Vice President of Learning and Reconciliation at Canadian Geographic, and a Fellow of the Royal Canadian Geographical Society, Charlene Bearhead. With ancient tombs and mysteries around every bend, unrivaled legacy and mind-blowing history await. The Host: Charlene Bearhead is an Indigenous education advocate and author with over 30 years of regional, national and international experience. Previously Charlene served as education days coordinator for the Truth and Reconciliation Commission of Canada, education coordinator for the National Inquiry into Missing and Murdered Indigenous Women and Girls, education advisor for the Canadian Geographic Indigenous Peoples Atlas of Canada, a member of the Canadian Museum for Human Rights Indigenous Education working group, and the first education lead for both the National Centre for Truth and Reconciliation at the University of Manitoba and the Indian Residential School History and Dialogue Centre at UBC. She is also the co-author of the children's book series Siha Tooskin Knows. Eight-day itinerary priced from US$2,380 Departing November 16, 2024 RCGS: Highlights of Vietnam with Lynn Moorman Discover the complex culture and history of Vietnam on this intoxicating exploration of Vietnamese life highlighted by superb landscapes and amazing cuisine. Led by an expert local guide and hosted by Lynn Moorman, a lifelong geographer with a love for exploring remote landscapes and environments. The Host: Lynn Moorman is a prominent geographer and a professor in the Department of Earth and Environmental Sciences at Mount Royal University, in Calgary, Canada. Lynn's teaching and research interests lie at the intersection of geography, learning sciences and applied visualization technologies, including virtual and augmented reality. Her work has taken her to the highlands of northern Vietnam, to map agricultural productivity, to the frozen Arctic Ocean where she works with Inuit in Canadian Arctic communities to use near-real time satellite imagery to keep ice travel safe. Lynn is a Fellow, former Board member and current Chair of the Research Committee of the RCGS. 10-day itinerary priced from US$2,170 Departing November 17, 2024

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Hospitality Trends, Hospitality Management

Sonesta Announces First Sonesta Es Suites Ground Up Development

PR Newswire | January 24, 2024

Sonesta International Hotels Corporation (Sonesta) today announced plans for the construction of a new Sonesta ES Suites in Port Charlotte, Florida. This new property, expected to open in Spring 2025, marks the first Sonesta ES Suites brand project developed from the ground up. "We are excited that Sonesta ES Suites Port Charlotte will be our first purpose-built location for the brand," said Brian Quinn, Sonesta's Chief Development Officer. "The Sonesta ES Suites brand stands out as an attractive choice for franchisees looking for an upscale option to capitalize on the continued dependable performance of extended stay hotels." "Sonesta ES Suites Port Charlotte will benefit business travelers and tourists who are looking for accommodations near the beaches, golf courses, parks and other attractions that Port Charlotte has to offer," said Alan Lane, one of Sonesta ES Suites Port Charlotte's owners. "The addition of Sonesta ES Suites Port Charlotte to our diverse portfolio reflects Commonwealth Hotels' unwavering commitment to providing an unparalleled guest experience through visionary development, ethical practices and a steadfast dedication to superior service," said Jennifer Porter, President of Commonwealth Hotels, the hotel's management company. To be located at 1321 Claburn Circle in Port Charlotte, Florida, the Sonesta ES Suites Port Charlotte will be an upscale extended-stay hotel spanning four floors and offering 117 rooms with amenities including breakfast and dining services, an outdoor pool, fitness room, market pantry, guest laundry, onsite parking and more. The location of the new hotel is close to over 20 colleges and universities, two hospitals, more than 70 parks and recreational spaces, more than 12 miles of beaches, 14 golf courses and numerous other attractions. Guests of this location will be able to earn or redeem points in the award winning Sonesta Travel Pass loyalty program.

Read More

Travel Technology, Airlines and Airports

Trip.com Group and LATAM Airlines Group Partner to Enhance Travel Experience Through NDC Technology

PR Newswire | January 22, 2024

Trip.com Group, a leading travel service provider, announced today the signing of a new NDC agreement with LATAM Airlines Group. This agreement between the two companies aims to provide a contemporary and streamlined ticketing experience for global travellers. It also offers unparalleled connectivity to over 144 destinations covered by LATAM Airlines across 22 countries and regions, including Latin America, the Caribbean, North America, Europe, Africa, and Oceania. The key benefit of this agreement is the adoption of NDC standard technology. This technology gives customers access to a complete and more comprehensive selection of airline offerings and the option to buy additional products, services, and add-ons such as baggage allowance and seats. Moreover, customers can access a broader range of ancillary services and more detailed information by browsing the change and cancellation policy section during checkout, leading to improved Trip.com Group and LATAM Airlines Group's after-sales services. Juan Villanova, Sales Manager of Trip.com for Spain and Latin America, comments: "Trip.com is a cutting-edge online travel company that leads the way in technology. Our commitment is to improve our product offerings to guarantee the highest customer satisfaction. With this tech solution, our passengers will have access to an improved and more competitive selection of flights and products." The agreement will include integrating a shopping engine for ticket sales via some of Trip.com Group's leading brands, offering a cost advantage to both suppliers and customers. Henk Van der Velde, Regional Director for Southern Europe and Latin America for Trip.com Group's flight Department, adds: "We are delighted to collaborate with LATAM Airlines Group in the implementation of an NDC standard, and offer solutions for everyone via a shopping engine, which has yielded excellent results. I look forward to continuing this collaboration and bringing new features that positively impact our customer's travel experience." Andreas Schek, Vice President of Sales and Branding of LATAM Airlines Group, adds: "We are proud of this collaboration with Trip.com Group on the implementation of the NDC standard, as it allows us to explore ways to enhance its efficiency further. This is a significant milestone in the future of distribution that will benefit our global customers."

Read More

Travel Technology, Destination and Tourism

Exodus Adventure Travels Announces New Trips in Partnership with Royal Canadian Geographic Society

PR Newswire | January 23, 2024

Exodus Adventure Travels, the international award-winning leader in adventure travel, today announced its new 2024 RCGS Quests trips, a series of expert-led tours developed in partnership with the Royal Canadian Geographical Society. These limited edition, small group trips are what travel legends are made of – adventures that are designed to offer travelers unparalleled opportunities to explore some of the planet's most awe-inspiring destinations and led by noted hosts in their respective fields. This year's line-up features such noted hosts as World Elephant Day co-founder, Patricia Sims; bestselling author, Robin Esrock; Indigenous education advocate, Charlene Bearhead, and others. "We are honored to partner with The Royal Canadian Geographical Society on these highly anticipated adventures," said Sam Seward, President at Exodus Adventure Travels. "This is our third year operating our RCGS Quests program, with continued demand to explore further and experience more, pushing these trips to new heights and featuring another stellar line-up of hosts to add even more depth to each itinerary." Exodus' 2024 RCGS Quests Series features the following six adventures: RCGS: Highlights of the Amalfi Coast with Scott Forsyth Discover the land of la dolce vita for a wondrous week on the Amalfi Coast led by an expert local guide and hosted by professional photographer and fellow of the Royal Canadian Geographical Society, Scott Forsyth. Explore one of Europe's most dramatic stretches of coastline and be spellbound by this land's natural beauty and cultural treasures. The Host: Scott Forsyth is an award-winning photographer who specializes in Canadian landscapes. Devoted to exploring Canada from the Atlantic to the Pacific and Arctic Ocean coastlines, Scott is a Fellow of both the Royal Canadian Geographical Society and the Explorer's Club and is Canadian Geographic's Photographer-In-Residence. Eight-day itinerary priced from $2,240 USD. Departing April 6, 2024 RCGS: Classic Kenya 4WD Safari with Patricia Sims No country, perhaps, is more synonymous with a classic African safari than Kenya. Step into scenes from 'Out of Africa' as you explore Kenya's best safari sites led by an expert local safari guide and hosted by award-winning Canadian filmmaker, Royal Canadian Geographical Society fellow and World Elephant Day co-founder, Patricia Sims. The Host: Patricia Sims is the co-founder of the annual World Elephant Day (Aug. 12), a global awareness campaign that brings attention to the critical threats facing elephants. From swimming with wild dolphins and whales in oceans around the world to getting up close and personal with monkeys in the jungles of Borneo and elephants of Thailand, Patricia is also an award-winning filmmaker who always has a passionate eye on conservation. Patricia is a Fellow International of The Explorers Club and a Fellow of the Royal Canadian Geographical Society. Seven-day itinerary priced from US$4,649 Departing August 10, 2024 RCGS: A Week in Jordan with Sarah Legault Explore the wondrous historical and archaeological highlights of Jordan on this week-long adventure. From the incredible history of the Wadi Rum Desert to strolling through ancient Roman cities and floating in the Dead Sea, this Jordanian adventure contains all the highlights of this fascinating country. It is led by an expert local guide and hosted by Vice President of Philanthropy for the RCGS, Sarah Legault. The Host: Sarah Legault has been the head of advancement at the Royal Canadian Geographical Society since 2018 and has worked at charitable organizations throughout her career. Her vast understanding of the Society, Canadian Geographic and all associated programs is extraordinary. As the current Vice President of Philanthropy and Fellow of the RCGS, Sarah's mission-aligned values of environment, people, culture, and geographical literacy support engaging and forward-thinking initiatives which she always is keen to share and discuss. Seven-day itinerary priced from US$2,550 Departing October 19, 2024 RCGS: Rome, Assisi & Magical Umbria – Premium Adventure with Robin Esrock Explore Rome and Assisi's historic landmarks and classical ruins. Walk through Italy's unspoiled countryside staying in a picturesque four-star resort in the hills of Umbria, led by an expert local guide and hosted by bestselling author, TV host, public speaker and Royal Canadian Geographical Society Fellow Robin Esrock. The Host: Dubbed "King of the Bucket List" by Travel + Leisure, Robin Esrock's success as a global adventurer, travel writer, bestselling author and international TV personality started with a one-year solo round-the-world backpacking adventure to 24 countries. During this year, Robin uploaded weekly reports, photography, videos, reviews, and interviews with every person he met. In doing so, he ushered in a new era of multi-platform, switched-on wired-in travel journalism, leading to adventures beyond his wildest dreams. Robin's stories have been published in noted publications worldwide, including National Geographic Traveler, The Guardian, Chicago Tribune, Toronto Star, Reader's Digest, and more. Eight-day itinerary priced from US$4,050 Departing October 19, 2024 RCGS: Egypt Nile Cruise with Charlene Bearhead Follow in the footsteps of the ancient pharaohs and ride the sands of time back thousands of years on this classic Egypt Nile cruise led by an expert local guide and hosted by Indigenous education advocate, author, Vice President of Learning and Reconciliation at Canadian Geographic, and a Fellow of the Royal Canadian Geographical Society, Charlene Bearhead. With ancient tombs and mysteries around every bend, unrivaled legacy and mind-blowing history await. The Host: Charlene Bearhead is an Indigenous education advocate and author with over 30 years of regional, national and international experience. Previously Charlene served as education days coordinator for the Truth and Reconciliation Commission of Canada, education coordinator for the National Inquiry into Missing and Murdered Indigenous Women and Girls, education advisor for the Canadian Geographic Indigenous Peoples Atlas of Canada, a member of the Canadian Museum for Human Rights Indigenous Education working group, and the first education lead for both the National Centre for Truth and Reconciliation at the University of Manitoba and the Indian Residential School History and Dialogue Centre at UBC. She is also the co-author of the children's book series Siha Tooskin Knows. Eight-day itinerary priced from US$2,380 Departing November 16, 2024 RCGS: Highlights of Vietnam with Lynn Moorman Discover the complex culture and history of Vietnam on this intoxicating exploration of Vietnamese life highlighted by superb landscapes and amazing cuisine. Led by an expert local guide and hosted by Lynn Moorman, a lifelong geographer with a love for exploring remote landscapes and environments. The Host: Lynn Moorman is a prominent geographer and a professor in the Department of Earth and Environmental Sciences at Mount Royal University, in Calgary, Canada. Lynn's teaching and research interests lie at the intersection of geography, learning sciences and applied visualization technologies, including virtual and augmented reality. Her work has taken her to the highlands of northern Vietnam, to map agricultural productivity, to the frozen Arctic Ocean where she works with Inuit in Canadian Arctic communities to use near-real time satellite imagery to keep ice travel safe. Lynn is a Fellow, former Board member and current Chair of the Research Committee of the RCGS. 10-day itinerary priced from US$2,170 Departing November 17, 2024

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