A realist’s take on travel advertising in 2020

| February 26, 2020

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Given travel marketers’ established role in pushing the boundaries of advertising, a lot of the crystal-gazing that happens in our industry every year involves speculation about exciting developments in artificial intelligence, machine learning and other automated innovations. To be sure, these things are happening, but focusing on this sliver of innovation within travel advertising neglects the mega-forces that are reshaping the industry right before our eyes. In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Here are the key trends that will have the greatest effect on travel brands’ ability to advertise effectively.

Spotlight

European Travel Ventures Ltd.

We are a unique experience provider within travel, culture and leisure. Simply put, European Travel Ventures was formed in 2008 as the result of a very successful sailing holiday! The company is a reflection of the founders’ passion for adventure and their curiosity to discover new cultures and places. The sailing holiday became known as The Yacht Week and has since evolved from solely yachting adventures into multiple recreational initiatives, including The Ski Week, Yachts and Friends and Fort George.

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Spotlight

European Travel Ventures Ltd.

We are a unique experience provider within travel, culture and leisure. Simply put, European Travel Ventures was formed in 2008 as the result of a very successful sailing holiday! The company is a reflection of the founders’ passion for adventure and their curiosity to discover new cultures and places. The sailing holiday became known as The Yacht Week and has since evolved from solely yachting adventures into multiple recreational initiatives, including The Ski Week, Yachts and Friends and Fort George.

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