A Study of the Effect of Advertising on Attracting Medical Tourism

| September 5, 2017

article image
The medical tourism market is considered to be a revenue-generating and competitive industry; it is also a novel field in the tourism sector. At the macro level, governments are eager to utilize the economic advantages originating from the tourism industry in future years.1 Developing countries in Asia have begun attracting medical tourists. Globalization and trade liberalization have influenced rapid growth in the field of health services.

Spotlight

Operation Groundswell

Operation Groundswell is a non-profit organization that offers travel and community service experiences around the world. We aim to build a community of “backpacktivists” that are socially, environmentally and politically aware of their impact in the communities they travel to and live in.

OTHER ARTICLES

How a travel club can better connect brands to their users

Article | February 19, 2020

As the number of travelers rises year after year, the number of members enrolled for travel-based rewards programs continues to rise along with it: According to one survey, about 56% of travelers were a part of one or more hotel loyalty programs, while 54% belonged to at least one airline loyalty program. What can brands take from this data? That travel can be leveraged as a way to strengthen loyalty among members with the right set of benefits, added value and perceived value of a personal connection to the brand.

Read More

AI is the key ingredient for travel and hospitality sectors' business strategy

Article | February 19, 2020

The very essence of travel and hospitality lies in connecting people to each other as well as to places and experiences. However, consumer behavior is constantly changing, competition continues to heat up, and the industry, though witnessing consolidation at various levels, continues to be highly fragmented. So, as new and emerging technologies are playing a pivotal role in the rapid digitization and automation of this increasingly ‘connected’ world, it only makes sense that players in the space are frontrunners in terms of their implementation. Artificial Intelligence, in particular, is proving to be useful for a number of processes and functions across businesses in the travel and hospitality space, both in terms of internal operations and enhancing the experience for the end-users.

Read More

How data is shaping the traveler experience

Article | February 19, 2020

Travel managers have long looked for a way to improve the traveler experience. They’re providing new tools and services to the employees, hoping that this will increase compliance and reduce costs. However, these results are not often achieved, because tools are implemented without a true understanding of the traveler and their needs. In our upcoming white paper, we’re looking at how data is shaping the traveler experience – and how it drives travel management to achieve results. For this research project, Phocuswright partnered with AirPlus International to understand how much has changed since Big Data was first talked about in corporate travel.

Read More

Poor payment experience determines choice of travel provider

Article | February 19, 2020

Payments are now accepted as one of the areas adding friction to the traveler journey, from the booking process to being on a trip, according to new research. The Frictionless Travel Payments: From Complexity To Competitive Advantage report from Amadeus shows that 70% of consumers say a good payment experience would drive them to select a travel provider over a competitor. In addition, 74% say a poor payment experience affects the enjoyment of their holiday. The study also reveals that 74% of travelers are booking less than two months before departure and millennials are twice as likely to book later than those aged over 55.

Read More

Spotlight

Operation Groundswell

Operation Groundswell is a non-profit organization that offers travel and community service experiences around the world. We aim to build a community of “backpacktivists” that are socially, environmentally and politically aware of their impact in the communities they travel to and live in.

Events