Age of Digital Concierge: Hotel Chatbots Are Redefining CX

Apurva Pathak | June 2, 2022 | 90 views

Age of Digital Concierge
The travel industry is reviving. Tourist spots across the globe are packed with excited explorers. Though it feels like everything is going back to normal, the way people travel has changed. The hospitality tech revolution is making mundane tasks easier and the customer experience richer.

Most travelers prefer self-service over waiting to be served. Online planning and bookings have picked up pace, so have contact-less check-in and 24/7 digital concierge. Hotels must swiftly meet these evolving demands or risk losing in the race. They must incorporate technology into their day-to-day operations to eliminate human error, increase their service efficiency, and, above all, offer an outstanding customer experience.

One of the technology trends reshaping the travel and hospitality industry is digital concierge—hotel chatbots that bring the concierge desk into the palm of a guest’s hand. Convenient, right?


A Sneak Peak into Hotel Chatbots

Hotel chatbots are software applications that communicate with your hotel’s website page visitors and resolve their queries. They are either programmed to behave a certain way or can be AI-powered. Programmed chatbots are configured to answer a limited set of questions. However, they can collect visitor information so your customer executives can get in touch with prospects to resolve their queries or provide them with booking assistance.

On the other hand, AI-powered chatbots use NLP (Natural Language Processing) and ML (Machine Learning) to analye human behaviour and accordingly answer questions.


Digital Concierge Brings in Conversions

Personalized communication forms the crux of customer experience. A desired, non-intrusive interaction between a guest and a chat bot can create strong engagement and help the guest to make a booking at your hotel. In such cases, the bot will forward the booking inquiries directly into the IBE (Internet Booking Engine) and strengthen your direct sales. 30-50% of the chatbot-prospect interactions result in IBE forwarding of booking inquiries. This statistic shows how accepting the guests are of the chatbot’s services. (Source: DialogShift, Olga Heuser)

Chatbots can also be integrated into social media platforms and instant messenger platforms so that guests can directly make bookings from a platform of their choice.


How are Hotel Chatbots Redefining CX?

Apart from bringing in revenue through direct sales, hotel chatbots also create a solid customer experience for the guests, so they don’t go home unsatisfied and give you a good review online.

Here are the ways in which they enhance the customer experience:
  • 24/7 Availability- Chatbots promptly respond to guest queries round the clock
  • Multi-Lingual Support- Languages are not a barrier for them
  • Efficiency- They lighten your hotel staff’s load of answering guest queries
  • Customer Retention- They collect guest information, which helps in retention and follow-up
  • Brand Awareness- They are brand representatives and increase brand awareness through responsiveness

Additionally, AI- powered chatbots can also:
  • Highlight the hotel’s special features upon check-in
  • Recommend places and activities to do around the hotel with pictures and links
  • Request feedback from guests about services
  • Assist with table reservations or pool-side orders


The Cosmopolitan, Las Vegas Used Rose to Impress Guests

The introduction of Rose, a smart chatbot that converses with guests on The Cosmopolitan’s website, changed the game for the hotel. The bot’s playful personality wooed hotel guests. Those who made a booking directly from the website ended up spending 37% more than those who did not engage with her.


Let’s Wrap It Up

A hotel chatbot refines the concierge experience for guests through rapid response times and enhances your hotel’s AI marketing efforts. It can be an invaluable asset for hotel business owners looking to stay ahead in the race.

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Dream Wanderlust is a non-profit web media publishing stories, interviews, photographs of places, people, wildlife; independent columns; ranging from various types of adventures such as climbing, trekking, skiing, mountaineering, hiking, and biking; scientific articles on environmental awareness and studies.

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Online Travel Fraud: Mitigating Risks & Preventing Slashing Revenues

Article | January 3, 2022

In 2020, the number of suspected online travel fraud attempts in the U.S. jumped by 136.6%. Two years later, the online travel fraud “industry” is still going strong, making online travel agencies and tourism businesses lose their money and reputation. "Traveling has always been when people are more vulnerable. A few hundred years ago, the perpetrators were pirates or highwaymen. Now those criminals are still out there, but they've changed their methods to focus on digital attacks instead." -Caleb Barlow, ex-Vice President of X-Force Threat Intelligence at IBM Security. Mitigating fraud risk is important in any industry, but it is especially important in industries like travel where competition is fierce and margins are shrinking. The high resale value of its digital goods makes the travel industry vulnerable to fraud. Fortunately, advanced solutions that prevent fraud have shown great results in the airline and travel industries. Machine learning and artificial intelligence tools are improving in efficiency. With their help and a variety of other methods, a good travel fraud prevention team can curb fraud in the travel industry, increase profit margins, and cut down on the costs and time taken for manual reviews of transactions to prevent financial losses. How are Online Travel Agencies Mitigating Fraud Risks and Safeguarding Revenue? Online travel agencies need to be on their toes to preserve their revenue and reputation, and the integrity of their operations to grow and sustain their businesses. Modern online fraud prevention methods can protect you from fraud without jeopardizing the customer experience. Let us look at these methods: Implementing Machine Learning-based Solutions Machine learning-based models can be the backbone of your fraud protection strategy. These models can recognize patterns and predict outcomes. They help you identify anomalies in customer behavior in real time, flag an account-takeover attempt, analyze transaction riskiness, and block them before they result in a chargeback. ML-based fraud detection software like Signifyd and Riskified detects illegitimate activities related to payments, account creation, purchases, and chargebacks. They monitor websites, networks, and applications for fraud and prevent digital payment fraud. It is important to remember that you need to strike a good balance between these preventive measures and your customer experience, so you do not lose business by focusing on only one aspect. Transaction Monitoring This method focuses on the credit card used for booking. Using an intelligence tool, check if there is a mismatch between the user’s IP address and their billing information and if the same user is making too many bookings from the same account or same card. Combine these insights with user verification and fraud scoring tools so you can reject suspicious transactions automatically. Also, keep an eye on changes to bookings to avoid problems, and follow the Payment Card Industry Data Security Standard (PCI DS S) to make sure card payments are as safe as possible. User Profiling Gather important customer data like email addresses, credit card information, loyalty points, and social networking handles. Behavioral data on what the customer does on your website or your mobile app, the devices through which the customer connects to the website, and their email address or location can help prevent fraud. Additionally, online travel agencies can verify users in the following ways: Use an address verification service (AVS) and a card security code (CVV or CVC). Verify scanned ID documents using SaaS products to add another layer of security to every transaction. Create a blacklist to block specific users if you notice any suspicious attempts. Use device fingerprinting to block devices previously associated with fraudulent activities. Anti-ATO Methods To prevent account takeover attempts, deploy two-factor authentication for travel agents, and 3D secure PIN codes for end customers. Biometric technology and mobile payment wallet apps like Google Pay, and Apple Pay can curb swindlers from getting into a customer’s account without secure pins or fingerprints. Verify Suppliers Set up a process for verifying every supplier before making any payments. Check their business license, business reviews on Google, and check their Google Street View to confirm if a hotel actually exists at the mentioned address. Ensure that there is no correlation between a steep increase in hotel prices and booking activity because it could be a hotel price spike scam. Block Bot Attacks Any kind of abnormal spike in web or app traffic can be an indication of a bot attack. Real-time protection against bots can be a great way to handle illegitimate traffic. Compare every website request against the in-memory pattern database using ML and AI to check and block bots swiftly. Implement networking that can safeguard your domains within milliseconds upon detecting a bad bot. Control Friendly Fraud Chargeback abuses are hard to prevent. The only way to fight back is to document compelling evidence to prove that the said transaction was legitimate. Document order forms, tracking numbers, online travel agency customer communication logs, any kind of travel product redemption evidence, and confirmation for items delivered to an address that matches with the address verification service (AVS). Air France Sped Up Manual Reviews By 70% Air France wanted an easy way to access reliable information on potentially risky transactions. 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Fraud detection software regulates accounts, payments, purchases, and events in real-time to detect any fraudulent activities. It also protects sensitive company and customer data.

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3 Travel Preparation Tips for Your Holiday Trip

Article | June 24, 2022

A holiday abroad is an exciting experience, a chance to be in a new place where you can enjoy the sights and food, and have that much-needed break you need. Whether you are off to visit family or friends or plan to embark on an adventure as a tourist, holidays are the best way to leave work behind for a while and do something nice for yourself. With all the hard work you have been doing, you deserve a break. Going on a trip also takes careful preparation to ensure that everything goes according to plan. If you start preparing in advance, you can cover all the details and relax while away, knowing everything is in place. It is also best to get travel insurance. With it, you provide yourself with coverage against certain travel risks like cancellations, missing luggage, and medical expenses, should you require them while away from home. Of course, it is always best to be safe than sorry, and details like this reduce stress and keep you prepared for anything on your holiday. Below are some travel preparation tips for a stress-free and enjoyable holiday. Try to travel light Travelers find it challenging to pack for a trip. We tend to take extras along with us, fearing that something could come up and we might need certain items. However, it is always better to pack light, as long as you have the essentials with you. Avoid over-packing and stick to the necessities for a less stressful vacation. If you are flying to your destination, have your travel documents organized and in your possession at all times. Find out what the weather is like where you are going and choose suitable clothing to pack. Be prepared for anything You never know what can happen during a holiday trip. You may encounter a few snags such as delays, a change of weather conditions, closed roads, etc. So, prepare for unexpected situations and know what to do if they happen. Furthermore, arriving hours earlier than your flight at the airport keeps you relaxed, which you should be since it is your holiday. If security lines are long and time is of the essence, being there early helps you take it easy rather than rush to reach your flight on time. Book your flight as early as possible Ensure that you get to leave on your preferred dates by booking your flight as early as possible. There have been a few changes in many airline companies where people can quickly make cancellations and other changes. Additionally, there is now limited seating in planes. This means that they fill up the seats faster. Apart from booking your flight in advance, it would also help to book hotel accommodations and other planned activities early on. A holiday is even more enjoyable when you have planned everything out. Make the necessary preparations so when you get to your destination, all that's left to do is relax and enjoy your vacation.

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AI CRM and Online Booking Tipped To Boost Travel Recovery

Article | July 19, 2022

Travel technology professionals view tech as the way to help travel come back stronger, according to research. The TravelTech Show (formerly TTE Europe) polled buyers and suppliers who listed artificial intelligence, customer relationship management and online booking tools as the top three technologies to help boost recovery. Rounding out the top five were self-service portals and innovative payment options. The findings will be unsurprising to many in the industry already looking to AI, the cloud and other technologies to boost efficiency and improve the customer experience. Brian Sheerin, managing director of SABS Travel Technologies, says: Allowing travelers to self-book through an OBT [online booking tool] while still providing simple methods to communicate, such as online chat, are key to reducing customer frustration and allowing travel businesses the space to restructure, to resource and to meet customer expectations. OBTs were already playing a massive part in booking travel pre-pandemic and now it is even more important in the role of rebuilding the sector and customer confidence in it.”In recent weeks, American Airlines announced a far-reaching partnership with Microsoft, Expedia Group unveiled its new tech platform Open World and Miami Airport announced its rollout of biometric boarding technology. Payment developments and other advances in travel fintech also have been highlighted recently as an increasing priority to the industry as it looks to find new revenue streams. The TravelTech Show research also quizzed participants on the top challenges facing the travel technology industry currently, with economic uncertainty taking the top slot (52%), followed by COVID-19 restrictions (46%) and climate change (36%). Cyber security took fourth place compared to two years ago when it was in seventh place. Meanwhile, sustainable travel moved to seventh place compared to the second-place spot it held in 2020.

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Augmented Reality Transforming the Travel and Hospitality Industry

Article | May 20, 2022

“I believe that augmented reality will be the biggest technological revolution that happens in our lifetimes.” – Tim Sweeney, Founder and CEO of Epic Games Augmented reality (AR) has proved to be a significant concept in tourism and hospitality management in the past few years. It allows us to enhance the physical environment and enhance the experience of exploring the surrounding area. According to Grand View Research, the global market for augmented reality was worth USD 25.33 billion in 2021. From 2022 to 2030, the market is expected to grow at a compound annual growth rate (CAGR) of 40.9%. As things keep pace with digitalization and this generation seeks quick and efficient yet reliable methods, every sector widely uses the application of augmented reality. According to Hospitality Tech, the market size of augmented reality will reach $198 billion by 2025, and the hotel business will be one of the key contributors to this income target. Effectively, Starwood, Marriott and Holiday Inn are already making a difference in the travel and hospitality industry by leveraging this technology. An investment in AR brings a lot of change in business revenue for both small hoteliers and prominent hotel tycoons. AR Improve Customer Experience for Travel and Hospitality Redefine the customer experience with augmented reality in the tourism industry. AR-based travel apps help businesses enhance their services and offer personalized experiences to their customers. By adding interactive hotel features that make the space more fun, you can get people to visit nearby attractions. Utilizing CX to maintain and expand a client base produces a terrific asset that positively affects ROI. CX effectively boosts customer lifetime value (LTV), which can become self-perpetuating. Companies that excel at CX and customer-centricity are 60% more profitable and generate 5.7% more revenue than those that don't. Ideas for Implementing AR in the Tourism and Hotel Industry AR is utilized chiefly via smartphones and offers many options concerning interactive experiences. AR in Excursions & Travel Attractions AR technology may be a terrific marketing tool for guiding first-time guests through the hotel and a great way to retain customers and provide more engaging experiences. With the application of augmented reality software, a standard tourist map comes to life. Moreover, AR technology enables clients to examine points of interest, restaurants, and other businesses. Your hotel restaurant may even use augmented reality to let customers explore the menu and ingredients in a new way by showing them 3D versions of the meals on their phones. Transportation If you have a travel mobile app with AR, you can point out the transportation objects to get the best possible directions, travel route, next destination, and places to travel to. Pokemon Go shows one such example of how you can use modern digital technologies to make the travel experience even better. It became the first popular augmented reality game. This AR app brought players out into the street and made them move and travel a lot. Scadi is one such AR app in travel for visitors of Alpine ski resorts. It uses advanced algorithms to create the most comfortable, safe and exciting routes for skiers and snowboarders. Integrates with other technology Using augmented reality in conjunction with other technologies such as beacon technology allows your hotel to more efficiently promote to visitors and upsell through push notifications. For example, through push notifications, hotels may give partner companies special offers or discounts, and vice versa, partner businesses can advertise the hotel. Hospitality Industry Must Make Room for AR for Better ROI In a post-pandemic context, the travel and hotel industries embrace technological advancements that enhance visitor experiences, eventually boosting corporate income and reducing operating expenses. Utilizing interactive technologies like AR, VR, and other interactive technologies increases operational efficiency, productivity, and ROI. By using augmented reality with CMMS (Computerized Maintenance Management System) or EAM, you gain more understanding (Enterprise Asset Management). Augmented reality can assist facility managers in boosting the efficiency of their engineers and reducing the expense of ensuring their safety. AR will assist them in increasing their revenue by reducing their maintenance expenses. Using AR-based product models, the hospitality industry is gaining a significant competitive edge, resulting in faster sales cycles. Case Studies Holiday Inn During the Olympic and Paralympic Games in London in 2012, Holiday Inn introduced one of the first uses of Augmented Reality in a hotel setting. The experiences used picture recognition and chroma video. The program identified hotel locations and activated athlete video footage, merging real and virtual components. This Holiday Inn use case shows how hotels may leverage AR to develop unique guest experiences around local events. In addition, the campaign helped promote the hotel and bolster its status as the official hotel for the London 2012 Olympic and Paralympic Games. Premier Inn The Hub Hotel from Premier Inn, the largest hotel chain in the United Kingdom, is one of the few places to have adopted the AR technology back in 2016. The hotel provided a wall map of the local region in each room. Tourists could use their smartphones to read information about local areas of interest by pointing them at a wall. Conclusion The benefits of augmented reality in the travel and hospitality industries are immense. AR is a potent tool for increasing company potential and returns on investment. Utilizing innovative technology boosts your hotel's exposure and brand awareness while propelling it into the digital age. Augmented reality in the tourism industry truly sets you apart from the competition. FAQ How is augmented reality changing the travel & tourism industry? Augmented reality helps hotels enhance the physical locations they are attempting to attract visitors to, such as hotel rooms and local attractions. What is digital transformation in the hospitality industry? Digital transformation refers to how companies restructure themselves to adapt and modify their corporate culture to empower innovations that utilize technology and propel their enterprises to new levels of growth. What are the benefits of augmented reality? Creates unique customer experiences Reduces cognitive overload Increases engagement

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Bodhi Hotel Room Configurations Dramatically Improve the Guest Experience While Saving Energy and Preventing Loss

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ROSEWOOD HOTELS & RESORTS ANNOUNCES ROSEWOOD RESIDENCES BEVERLY HILLS

ROSEWOOD HOTELS | August 08, 2022

Rosewood Hotels & Resorts® continues to grow its portfolio of exceptional residences with the announcement of Rosewood Residences Beverly Hills, the brand's first standalone residential condominium development in California. Located on Santa Monica Boulevard neighboring world-renowned landmarks and timeless Beverly Hills icons, the boutique development, comprised of 17 ultra-luxury residences, will serve as a model for enriched living in Southern California. Developed by Nahla Capital and GPI Companies, Rosewood Residences Beverly Hills is scheduled for completion in 2024, with sales to officially commence in 2023.Situated in the heart of Beverly Hills, Rosewood Residences Beverly Hills features exterior architecture and interiors designed by Thomas Juul-Hansen, known internationally for his excellence in craftsmanship and design of residential developments, custom residences, and elegant restaurants. 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Hilton Introduces First Global Brand Platform “Hilton. For the Stay” Putting the Hotels Back into Hotel Marketing

Hilton | July 27, 2022

Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay.“Hilton. For the Stay” places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a sea of sameness, featuring overused destinations, cliché walks on the beach and generic descriptions of travel. Hilton is debuting “It Matters Where You Stay,” a new advertising campaign to introduce the platform, using humor to push against some of the common but unspoken pitfalls of travel, boldly poking fun at what can go wrong when booking or on a trip. The campaign also features the multi-faceted businesswoman and philanthropist Paris Hilton, who grew up living in and staying in numerous Hilton hotels across the world, which gave her a unique exposure to the hotel business early on. 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Across Facebook, Instagram, TikTok and Twitter, Hilton will engage in an already robust conversation around travel and trip disasters by helping travelers have a better stay – whether planning for a future trip or helping rescue a trip that has gone off the rails. Hilton has also partnered with familiar voices on social media to bring “Hilton. For the Stay” to life. “In developing the campaign, we were inspired by showing the realness of travel; the tensions, the hardships, the too-high expectations. It goes against convention in the hospitality category and it’s an exciting space for the brand to own,” -Amy Ferguson, Chief Creative Officer, TBWA\Chiat\Day New York. For more than 100 years, Hilton has been a pioneer in the hospitality industry, and that has never been more evident than the past two years. “Hilton. For the Stay” encompasses the brand’s world-class hospitality; from innovations such as Digital Key Share, Confirmed Connecting Rooms, early confirmation of upgraded rooms for Hilton Honors members and through thoughtful service, proving out that it matters where you stay. More information on “Hilton. For the Stay” and “It Matters Where You Stay” is available at Stories.Hilton.com/ForTheStay. To start planning for future stays and earn exclusive perks, visit Hilton.com and sign up for Hilton Honors – it’s free and easy to join. About Hilton Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising nearly 6,900 properties and nearly 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 133 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

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HOSPITALITY TRENDS

Bodhi Hotel Room Configurations Dramatically Improve the Guest Experience While Saving Energy and Preventing Loss

Bodhi | July 21, 2022

Software Development LLC has announced three new configurations for the Bodhi intelligent building management platform: a Smart, Premium, and Luxury Hotel Room. “Bodhi is all about the guest experience, Guests can use their phones to unlock the room door, turn on the lights, control the TV and request linens or their car, all of which they love, because it saves them time and headaches,” -Greg Michelier, partner at Software Development. Bodhi saves management time and money as well, including at least 35% of guestroom energy costs and the prevention or mitigation of leak, flood, and mold damage, which are the largest source of insurance claims for commercial property. Now management can offer the guest better facilities and better service for a lower cost. It’s a win-win-win. The Bodhi Smart Hotel Room is a perfect, low-cost solution with climate and lighting control, energy savings, keyless room entry, leak and mold protection, and advanced control and amenities via the browser-based Bodhi Guest App. The Bodhi Premium Hotel Room combines the power of Crestron and Bodhi technology to add Amazon Alexa control and Crestron lighting, shading and climate systems to the Bodhi Guest App and Bodhi protection and savings. The Bodhi Luxury Hotel Room adds a Crestron touch panel and Alexa for super-simple control of lighting, shading, climate and entertainment systems, together with Bodhi protection, savings and the Bodhi Guest App. With Bodhi, the entire property will work better, more safely and efficiently, giving guests, management and staff a better experience. About Bodhi Bodhi is a cloud-based platform that controls, schedules and manages virtually all of the technology installed in hotels, resorts, offices, homes, and multi dwelling unit residential developments (MDUs). It simplifies and enhances Crestron, Lutron and other control systems, or may be used on its own.Contact Bodhi today at info@bodhi.software.

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HOSPITALITY TRENDS

ROSEWOOD HOTELS & RESORTS ANNOUNCES ROSEWOOD RESIDENCES BEVERLY HILLS

ROSEWOOD HOTELS | August 08, 2022

Rosewood Hotels & Resorts® continues to grow its portfolio of exceptional residences with the announcement of Rosewood Residences Beverly Hills, the brand's first standalone residential condominium development in California. Located on Santa Monica Boulevard neighboring world-renowned landmarks and timeless Beverly Hills icons, the boutique development, comprised of 17 ultra-luxury residences, will serve as a model for enriched living in Southern California. Developed by Nahla Capital and GPI Companies, Rosewood Residences Beverly Hills is scheduled for completion in 2024, with sales to officially commence in 2023.Situated in the heart of Beverly Hills, Rosewood Residences Beverly Hills features exterior architecture and interiors designed by Thomas Juul-Hansen, known internationally for his excellence in craftsmanship and design of residential developments, custom residences, and elegant restaurants. Evoking Rosewood's guiding A Sense of Place® philosophy, wherein each property reflects the texture and typology of its location, the residences will feature custom interiors and exquisite finishes that epitomize California's timeless and casual sophistication. Ranging from 3,000 to over 7,000 square feet, every private home comprises a vast array of truly unique amenities including private elevator access, large entry foyers, indoor and outdoor living areas, expansive chefs' kitchens with double islands, and mudroom/laundry rooms accessed by a discrete service elevator. Private swimming pools in nearly half the residences will create a focal point for their large terraces. Additional al-fresco features and amenities scattered across select residences include fully equipped outdoor kitchens, wet bars, and firepits, lending to exceptional living and entertaining. "As the popularity of standalone branded residences continues to grow, Rosewood Hotels & Resorts is thrilled to present this opportunity to enjoy the height of living in the prominent market of Beverly Hills, Thoughtfully conceived to extend the utmost in design, service, and experience, Rosewood Residences Beverly Hills is poised to emerge as one of the most desirable destinations not only in California but across the country. We are proud to bring this incredible project to life alongside our partners and to further reinforce our commitment to delivering exceptional residential experiences in the most sought-after locations around the world." -Brad Berry, vice president of Global Residential Development at Rosewood Hotel Group Rosewood Residences Beverly Hills will be exclusively managed by a dedicated Rosewood Residential Team who oversee every aspect of the property's luxury service offerings. Coveted amenities will be available to its intimate group of homeowners, including a beautiful resort-like rooftop retreat featuring a pool, whirlpool spa, fitness center, and outdoor relaxation areas boasting breathtaking views of the city. Residents will also enjoy a communal rooftop lounge and dining spaces affording them the ability to host gatherings small or large. "Nahla Capital and GPI Companies are proud to work alongside Rosewood Hotels & Resorts to introduce Rosewood Residences to the iconic Beverly Hills community, Rosewood Residences Beverly Hills will consist of one-of-a-kind homes with many exquisite amenities, and we are excited to collaborate with Rosewood, Compass Development Marketing group, and best-in-class firms including Thomas Juul-Hansen and executive architect MVE Architects to bring this project to life." -Genghis Hadi, co-founder and managing principal of Nahla Capital. About Rosewood Hotels & Resorts Rosewood Hotels & Resorts® manages a global collection of 30 one-of-a-kind luxury hotels, resorts and residences in 18 countries. Each Rosewood property embraces the brand's A Sense of Place® philosophy to reflect the individual location's history, culture and sensibilities. The Rosewood collection includes some of the world's most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas and Hôtel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood Hong Kong and Rosewood São Paulo. For those who wish to stay a little longer, Rosewood Residences offer a distinct opportunity for the ownership or rental of properties co-located with a Rosewood hotel or resort and of standalone for-sale residences. Rosewood Residences are defined by the brand's commitment to Enriched Living through thoughtful details and experiences that enhance the quality of life while evoking a sense of discovery and inspiration.About Nahla Capital Nahla Capital is a New York based Real Estate Private Equity firm that manages and invests capital for institutional and global private clients in core urban markets in the United States. We invest in urban markets that are major gateway cities in the United States including New York, Philadelphia, Los Angeles, San Francisco, Austin and Chicago, which have positive economic growth factors, compelling supply and demand dynamics, and strong employment sectors. At Nahla Capital we create a risk-adjusted investment strategy for our investors. We focus on delivering superior returns while actively managing exposure to risk and market fluctuations. We invest in core-plus, value add and opportunistic and mezzanine transactions. To date, Nahla Capital has invested in excess of $400 million in equity for a total AUM of $1.85 billion. Lean more about Nahla Capital at https://www.nahlacapital.com About GPI Companies Founded in 2008 as Goldstein Planting Investments, GPI Companies is managed by Cliff Goldstein, Drew Planting, and Lee Wagman. GPI Companies is a real estate investment and development firm that pursues a targeted range of properties where value can be enhanced through repositioning, redevelopment, or increased operational efficiency. The company and its principals have a history of delivering superior returns to their investors by successfully identifying and exploiting mispriced assets while at the same time minimizing volatility. GPI has the expertise and experience to execute projects of various sizes and complexity. With a team of seasoned real estate executives, the company's real estate investments are managed and operated directly by GPI Companies. Capital partners include prominent private equity funds, public pension plans, offshore investors, and family offices. The three partners of GPI Companies have more than 100 years of combined experience and have acquired or developed over $6 billion in award-winning urban real estate assets and leased and managed more than 20 million square feet of commercial space. Learn more about GPI at https://www.gpicompanies.com. About Compass Development Marketing Group From project inception to building sellout, Compass Development Marketing Group partners with the world's most forward-thinking developers and innovative architects through the lifespan of a project. Leveraging tenured expertise and the industry's most powerful technological resources, we provide strategic advice for record-breaking results. The company offers a comprehensive range of developer services, including research and analysis, planning and design, marketing and sales for luxury real estate. With nationwide representation in over 200 Compass offices, CDMG empowers residential developers with an unparalleled sales footprint in the United States. Licensed as Compass. CDMG is a subsidiary of Compass, a Fortune 500 company and the leading real estate brokerage in the United States by sales volume.

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COMMERCIAL TRAVEL,HOSPITALITY TRENDS

Hilton Introduces First Global Brand Platform “Hilton. For the Stay” Putting the Hotels Back into Hotel Marketing

Hilton | July 27, 2022

Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay.“Hilton. For the Stay” places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a sea of sameness, featuring overused destinations, cliché walks on the beach and generic descriptions of travel. Hilton is debuting “It Matters Where You Stay,” a new advertising campaign to introduce the platform, using humor to push against some of the common but unspoken pitfalls of travel, boldly poking fun at what can go wrong when booking or on a trip. The campaign also features the multi-faceted businesswoman and philanthropist Paris Hilton, who grew up living in and staying in numerous Hilton hotels across the world, which gave her a unique exposure to the hotel business early on. Her role in the campaign is inspired in part by the legacy of her family, whose belief in the power of travel and the hotel stay to connect people and cultures continues to motivate Hilton Team Members around the world today. In addition to Paris, renowned actor Catherine O’Hara lends her voice to the campaign, with TV commercials first airing in the U.S. on July 25 and audio rolling out shortly thereafter. “Today, as we make company history with Hilton’s first brand platform, we’re reminding guests that at the heart of a great trip is a great stay and that it’s just different when that stay is with Hilton, As we enter this next era of travel, it has never been more important to consider where you stay – and Hilton is uniquely committed to making sure your stay is everything you need it to be.” -Mark Weinstein, Chief Marketing Officer, Hilton. Hilton and TBWA\Chiat\Day New York, Hilton’s agency since 2017, used TBWA’s Disruption methodology to architect the bold new vision, born from the insight the hospitality industry has become almost entirely focused on the destination, not the stay itself. Consumer research uncovered “the Stay,” and being cared for, are the crucial elements that can make or break any trip. So, Hilton is doubling down on its new brand platform to prove to its guests that truly, “it matters where you stay.” The platform will permeate nearly every consumer touchpoint, from broad-reaching consumer advertising through the travel planning process and the guests’ stay with Hilton, as well as post-stay. With ‘Hilton. For the Stay,’ we are more fully connecting our external customer marketing to our purpose – staking our rightful claim that Hilton owns the Stay,” said Weinstein. “The idea of the Stay was incredibly natural to Hilton, and yet no one else was talking about it. As others tout the generic virtues of travel, minimize the role of the hotel and the hotel team members, and romanticize the destination, through our platform and the campaign it inspires, we’re reminding travelers that ‘It Matters Where You Stay’ and boldly affirming ‘Hilton. For the Stay.’ “IT MATTERS WHERE YOU STAY” CAMPAIGN The advertising creative has a fun, relatable tone in which Hilton breaks from the formulaic approach seen across the industry, highlighting the benefits Hilton offers to make guests feel cared for – from amazing service and pet-friendly travel to the choices available in the Hilton Honors app to skip the front desk and personalize your stay, to Confirmed Connecting Rooms by Hilton and more. In one of the featured TV spots, “Haunted,” the brand pokes fun at what can go wrong when booking a vacation rental – depicting a family showing up to a hilariously creepy property that wasn’t exactly as advertised. “Confirmed Together” zeroes in on a unique Hilton feature that addresses a very real pain point of family travel, the importance of securing connected rooms at the time of booking. And in “Extra Storage,” Paris Hilton has an innovative solution for her extra luggage. The campaign includes television, audio, social media, print, out of home, spanning 13 commercials and bespoke social executions. It will launch first in the U.S. followed closely by the U.K. and select Asia-Pacific and Middle East markets. Hilton tapped a world-class creative team to bring this global campaign to life, including A-list commercial director Matt Aselton of Arts & Sciences. To extend the brand platform, Hilton will lean into social media, experiential and influencers. Across Facebook, Instagram, TikTok and Twitter, Hilton will engage in an already robust conversation around travel and trip disasters by helping travelers have a better stay – whether planning for a future trip or helping rescue a trip that has gone off the rails. Hilton has also partnered with familiar voices on social media to bring “Hilton. For the Stay” to life. “In developing the campaign, we were inspired by showing the realness of travel; the tensions, the hardships, the too-high expectations. It goes against convention in the hospitality category and it’s an exciting space for the brand to own,” -Amy Ferguson, Chief Creative Officer, TBWA\Chiat\Day New York. For more than 100 years, Hilton has been a pioneer in the hospitality industry, and that has never been more evident than the past two years. “Hilton. For the Stay” encompasses the brand’s world-class hospitality; from innovations such as Digital Key Share, Confirmed Connecting Rooms, early confirmation of upgraded rooms for Hilton Honors members and through thoughtful service, proving out that it matters where you stay. More information on “Hilton. For the Stay” and “It Matters Where You Stay” is available at Stories.Hilton.com/ForTheStay. To start planning for future stays and earn exclusive perks, visit Hilton.com and sign up for Hilton Honors – it’s free and easy to join. About Hilton Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising nearly 6,900 properties and nearly 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 133 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

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