Article | February 24, 2020
Why do we travel? For seeking thrill, joy, tranquillity, knowledge, satisfaction, company, solitude, pleasant or off-beat experiences – there are many answers to this question. None of these might be your reason to set off on a trip, while for some it may be all of these and more. While we can always agree to disagree, there is one thing that can be said with utmost certainty: nobody – without exception – hopes for a vacation punctuated with worries, problems, and unpleasant experiences. But the truth remains. No amount of meticulous planning that goes into preparing an itinerary can guarantee a trip that is entirely devoid of risks and worries. Sometimes a problem, or many, may arise due to various factors beyond anybody’s control, be it environmental, geopolitical, or even personal. Unforeseen personal issues notwithstanding, challenges may arise simply because of a combination of not-so-prudent decisions and bad luck.
Article | May 18, 2021
We know from Amadeus’ recent Travel Payments Guide study that increasingly travelers are moving to new, contactless, payment methods. In fact, 37% of travelers told Amadeus that paying with a non-card method or digital wallet was a top priority. This is good news for the industry as e-wallet payment methods can help play an important role in helping to manage the complexity resulting from the crisis in several ways.
PayPal has been working closely with Amadeus for quite some time, offering an alternative payment method to airlines as part of Amadeus’ Payment Platform. This means airlines can decide to offer PayPal to travelers through their websites across global markets with transaction references, helping to ease reconciliation. Thanks to Amadeus’ Agent Pay innovation travelers can also choose to pay with PayPal at the call center or even in face-to-face environments, with a secure link to make payment provided by the agent. But the onset of the pandemic brought new challenges, for which PayPal‘s service is uniquely suited.
Article | February 26, 2020
Given travel marketers’ established role in pushing the boundaries of advertising, a lot of the crystal-gazing that happens in our industry every year involves speculation about exciting developments in artificial intelligence, machine learning and other automated innovations. To be sure, these things are happening, but focusing on this sliver of innovation within travel advertising neglects the mega-forces that are reshaping the industry right before our eyes. In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Here are the key trends that will have the greatest effect on travel brands’ ability to advertise effectively.
Article | March 12, 2020
As markets around the world reel from the turmoil of the COVID-19 coronavirus, companies of all sizes are feeling the effects - perhaps none more so than those in and adjacent to the travel industry. The crisis is forcing companies to reevaluate many aspects of their financial plans for the foreseeable future and - particularly for those operating in the B2C space - to reassess their digital marketing strategies such as paid search. After all, does it make sense to pay for traffic if consumers aren’t buying travel?