Amadeus: “We’re democratising AI in travel”

| November 21, 2019

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AI systems are set to provide a USD14 trillion boost to the global economy by 2035. In the travel industry, this technology has the potential to produce USD400 billion of value, more than double the value achievable through traditional analytics. Moreover, AI is becoming indispensable for travel’s movers and shakers to better understand and inspire travellers, create tailored experiences and compete for more savvy, demanding customers as they move between devices and channels.

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Tivoli

Tivoli is Denmark's greatest tourist attraction, welcoming 4.4 million visitors in 2017 and celebrating its 175-year jubilee in 2018.

OTHER ARTICLES

How will travel loyalty programs respond to coronavirus?

Article | April 3, 2020

During Q4 2019 I had multiple conversations with companies from the hospitality, retail and banking sectors that were either launching or redefining their loyalty programs. In all cases, companies were looking to provide greater value to their members and to stand out from the crowd of meaningless programs. As we all know, things have changed, and plans have been by more urgent matters.There is, however, a tremendous opportunity right now for loyalty programs to step up during the ongoing coronavirus crisis and show why being a member makes a difference.

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Travel Trends 2020 — Technology

Article | March 9, 2020

Technology’s a double-edged sword, and it will just get sharper. On one hand, it’s wonderful to have a complete toolbox in one hand (camera, photo library and editor, tickets and itinerary, currency converter, maps and navigation) and access to the wider online world. On the other, it will become even more a DIY world. Not connecting to the cloud? Well you’ll have to Google the issue and fix that. Contacts not loading? Same. Check in online, get to the airport, fix your bag tags and put them on the belt. Tech will become better and more frustrating all at the same time in 2020 and beyond.

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How a travel club can better connect brands to their users

Article | February 19, 2020

As the number of travelers rises year after year, the number of members enrolled for travel-based rewards programs continues to rise along with it: According to one survey, about 56% of travelers were a part of one or more hotel loyalty programs, while 54% belonged to at least one airline loyalty program. What can brands take from this data? That travel can be leveraged as a way to strengthen loyalty among members with the right set of benefits, added value and perceived value of a personal connection to the brand.

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How Security, Privacy, and Trust Can Help Travel Brands Offer a More Human Experience

Article | February 25, 2020

To deliver the richer, more fulfilling experiences that travelers crave, travel brands depend on a growing cache of customer data. More data can mean more opportunities to deliver an elevated human experience, personalized to each traveler’s needs and wants. But many brands are opaque about just what data they are collecting, and customers often don’t have any way to know how it may be used, how well it is secured, and what, if any, control they have over their personal information. Hence, the trust that travelers place in the industry is at risk, which ultimately could impact their travel choices.

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Spotlight

Tivoli

Tivoli is Denmark's greatest tourist attraction, welcoming 4.4 million visitors in 2017 and celebrating its 175-year jubilee in 2018.

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