ANCILLARY TRAVEL MARKET

| April 1, 2018

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Based on past purchases, here’s where to market to Millennials, Gen Xers and Baby Boomers among ancillary purchase categories with a di¬erence of 10 percent or greater between the highest and lowest purchasing demographic. Gen Xers frequently is a close second so a smart segmentation strategy will include them as well.

Spotlight

Destination NSW

Our role is to market Sydney and NSW as one of the world's premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the state; and to achieve the NSW Government's goal of doubling expenditure within the state’s visitor economy by 2020.

OTHER ARTICLES

Digital marketing in the age of coronavirus - what travel brands need to know

Article | March 12, 2020

As markets around the world reel from the turmoil of the COVID-19 coronavirus, companies of all sizes are feeling the effects - perhaps none more so than those in and adjacent to the travel industry. The crisis is forcing companies to reevaluate many aspects of their financial plans for the foreseeable future and - particularly for those operating in the B2C space - to reassess their digital marketing strategies such as paid search. After all, does it make sense to pay for traffic if consumers aren’t buying travel?

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What positive travel trends could come from coronavirus?

Article | April 7, 2020

Who’s ready for some good news? Well, we’re probably not going to hear any truly good news, especially in the travel world, for some time. But that doesn’t mean we can’t speculate about positive developments in the post-COVID world. From better environmental protections to more flexible booking options, here are some ways travel could improve in the long run.

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How Security, Privacy, and Trust Can Help Travel Brands Offer a More Human Experience

Article | February 25, 2020

To deliver the richer, more fulfilling experiences that travelers crave, travel brands depend on a growing cache of customer data. More data can mean more opportunities to deliver an elevated human experience, personalized to each traveler’s needs and wants. But many brands are opaque about just what data they are collecting, and customers often don’t have any way to know how it may be used, how well it is secured, and what, if any, control they have over their personal information. Hence, the trust that travelers place in the industry is at risk, which ultimately could impact their travel choices.

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Rebuilding travel together: What we know and where we’re headed

Article | April 13, 2021

The past year has been one of the most challenging for the travel industry. We saw the end of the expansion of the sector replaced by uncertainty, but it has reinforced our mission to bring the industry together to respond to travelers’ needs. Our industry is famously resilient. Following the initial shock of the pandemic and the reduction of global travel volumes, the industry has rapidly adapted. Despite the challenges of this crisis, there is cause for much optimism because of two fundamental reasons: people’s innate love for travel and the creativity of our industry. Both will help to harness new opportunities for our industries as we rebuild.

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Spotlight

Destination NSW

Our role is to market Sydney and NSW as one of the world's premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the state; and to achieve the NSW Government's goal of doubling expenditure within the state’s visitor economy by 2020.

Events