Are Staycations a threat to leisure travel abroad?

| September 4, 2019

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The growing domestic tourism market in the UK is posing increasing challenges to leisure travel abroad.The latest research from Microsoft highlights the greater popularity of domestic holidays compared to leisure travel abroad, as well as offering new insight into online purchase journeys of leisure travel consumers and their destination preferences.While domestic tourism has grown sharply in the last 9 years and in 2018 was a 14 billion pound industry with 57% of the general population vacationing at home.Domestic tourism is forecast in 2019 to grow to 69% of the population . This lucrative market overshadows the abroad holiday market which has engaged less than 20% of the general population in the last 9 years. Growing movements including Brexit and ecotourism has also been linked to the future growth of domestic tourism in the UK

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Noken

Noken curates trips to introduce people to a new country. Travelers adapt a Noken Travel Blueprint based on their budgets and timelines and book their accommodations, experiences and transportation. These Travel Blueprints balance helpful guidance with the ability to create your own adventure, introducing travelers to the country’s iconic landmarks as well as local gems.

OTHER ARTICLES

Loyalty goes the extra mile in travel

Article | February 18, 2020

Checking out of a hotel room or disembarking a plane used to have a certain finality to it. Travelers and brands parted ways at the end of the journey, and customer loyalty didn’t go beyond collecting miles or points. Now, reimagined travel experiences are extending customer engagement beyond the trips themselves. And the relationships between brands and travelers are no longer grounded on simple transactions. Travel brands are going beyond simple rewards to redefine loyalty programs around customer service, customer journeys and customer trust.

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Poor payment experience determines choice of travel provider

Article | February 18, 2020

Payments are now accepted as one of the areas adding friction to the traveler journey, from the booking process to being on a trip, according to new research. The Frictionless Travel Payments: From Complexity To Competitive Advantage report from Amadeus shows that 70% of consumers say a good payment experience would drive them to select a travel provider over a competitor. In addition, 74% say a poor payment experience affects the enjoyment of their holiday. The study also reveals that 74% of travelers are booking less than two months before departure and millennials are twice as likely to book later than those aged over 55.

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Here’s What Will Happen Next to Corporate Airfares

Article | February 18, 2020

To paint a picture of what corporate airfares will look like once planes return to the skies is becoming more difficult by the day — if not impossible. Airlines, for one, have more pressing matters to deal with as they fight for survival during the ongoing crisis. Most in the U.S. will be working through the fine print of the $2 trillion U.S. stimulus package that throws them a lifeline of $50 billion in grants and loans. Other carriers, particularly in Europe and Asia, have already downsized and furloughed most of their workforce and are now turning to refinancing. Cases in point include Air France-KLM, which is now looking for $6.5 billion in state-backed loans, while last week Singapore Airlines revealed it had secured $13 billion in new funding.

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Online Travel Trends to Watch out for in 2020

Article | February 18, 2020

Travel has seen an incredible digital transformation over the last decade. Technologies like AI and Mobile have produced large scale disruption. With the number of aspirant travelers continuously increasing and millennials outrightly discarding the concept of work-life balance, the tourism industry is expected to continue to evolve in 2020. The overall paradigm shift in the travel arena is a result of the confluence of changing mindset and varying perception across various markets.

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Spotlight

Noken

Noken curates trips to introduce people to a new country. Travelers adapt a Noken Travel Blueprint based on their budgets and timelines and book their accommodations, experiences and transportation. These Travel Blueprints balance helpful guidance with the ability to create your own adventure, introducing travelers to the country’s iconic landmarks as well as local gems.

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