Augmented Reality Transforming the Travel and Hospitality Industry

Travel Technology, Business Travel

Article | July 20, 2022

Technology advancements have changed the way we travel. And some of the new developments promise an improved day-to-day operation and interactive experiences for the customers. With the help of technologies, thousands of companies have transformed their conventional accommodation and traveling experiences. Travelers have gained free access to chart their journey, arrange required services, and enjoy hassle-free traveling. And the best part of this is, the ability to acquire all without leaving the comfort of home. However, there has been a paradigm shift in the travel industry with the development of some emerging techs around the world. So let’s check out what these technologies are, how they are going to impact, and the way it is going to change the entire traveling experience. Key Tech Trends In Traveling 1. AI Chatbots Chatbots powered by artificial intelligence is the most sensible investment. It helps users to talk with chatbots through messaging platforms like Facebook Messenger, Skype, or Slack. With the data stored in these chatbots, they recommend the best locations, tips, and price-alerts, thus, impact the decisions of the customers. During the trip, it would prompt the traveler about check-in updates and flight delays. Some of the booking sites that use chatbots include Skyscanner, Kayak, Booking.com, etc. 2. AR & VR Thanks to the development of augmented reality and virtual reality, potential customers can now take a virtual tour of the resort or hotel from anywhere around the world. It assists not only the customer to choose the best option for them but also helps the hotels to promote their facilities. With AR and VR, the possibilities in the travel industry are infinite. 3. Recognition Technology Due to the Covid-19 crisis, one of the biggest fears a customer faces is coming in contact with an infected person. But, the recognition technology assists in both check-in and check-out from the hotel with the help of retina scanning, facial recognition, and other biometric identifications. 4. Smart Rooms with IoT A wide number of hotels have moved towards the Internet of Things for their rooms. It enhances the entire customer experience via customized and potential control to the rooms while detecting any problem that can be faced by them. 5. Contactless Payment Last but not the least, contactless payment is another form of advancement in travel tech that allows companies to process payments quickly and saves time for the customers who don’t have cash or access to their debit or credit card. What’s Next? For every company that is operating in the travel industry, it is important to keep up with the technological trends. Understanding and using the tech mentioned will help in providing a better experience for the customer and optimize business along with the overall performance of the business. If you want to know more about these technologies and their adoption then have an IT consultant from experienced experts and acquire the in-depth information.

Travel Technology, Airlines and Airports

Article | July 19, 2022

Data science has lead to marvelous opportunities for many industries. Like so many other industries, the travel industry would greatly benefit from knowing future travel information in advance. Fortunately, there is no need to rely on some fortunetellers anymore, but take advantage of Big Data. Big Data in the travel industry is driving in the right direction, especially after the pandemic, as companies had to be more technologically advanced to cater to their regular operations effortlessly. And big data is now transforming the way businesses used to conduct their operations. It has started taking care of everything that a traveler expects from the traveling organizations in terms of personalized offers to products and more. In this digital period, where everything is hyperconnected, new technologies and big data analysis have become essential for the travel industry to adopt new consumption models and improve the decision-making process. Many industry leaders are already using big data in the travel industry. Still, but you may not understand the real value it can provide for your business or how is big data being used in the travel industry. With a closer look at the ways big data is transforming the travel industry, you can determine how your business can benefit from its use. Before you reach this point, a brief about significant big data challenges in the travel industry can help you understand how you can improve your company. What were Big Data Challenges? Data capture Unorganized structure of data Speed Privacy and security Data ownership Data handling Data storage 5 Ways Big Data is being Used in Travel Industry Businesses So how exactly is big data going to affect your company? Amadeus's research study identifies two segments of change, one is the operations, and the other is marketing strategies. Greater Personalization Companies in the travel industry, such as car rental companies, tour operators, airlines, and more, must find a way to improve their overall functionalities to meet goals. To stand out, you must have a unique approach to market your products. Using big data, you can easily pinpoint exactly what employees are looking for and then establish a concrete base right out of the gate. When it comes to greater personalization offerings, effective uses of big data analytics help making well-informed decisions. By using big data analytics, the applications provide wide-ranging personalization offerings such as promotions, deals, referrals, and more, keeping an aim to generate revenue. Identification of Potential Risks Currently, businesses are struggling to deal with high-risk environments, where a proper risk management process is the need of the hour. Big data in the travel industry has been instrumental in developing new risk management solutions and can enhance the effectiveness of risk management models and build intelligent strategies. This is one potential power of big data is transforming the travel industry. Pricing strategies Price is a critical component to set under marketing strategies. Big data used by travel companies can easily track, analyze, and file the competitors’ prices to get a clear picture of what’s trending. This real-time analytics can help your company track pricing changes and build a consistent pricing strategy for a better workflow for employees. Price strategies can turn into a game-changer for your business goals in the future. Through a transparent idea of what competitors are implementing in their process, your business can execute optimum pricing strategies that would considerably benefit your company by predicting future demand. Security Enhancements As the amount of online transactions has amplified steadily over the years, the rate of fraud has also increased simultaneously. Losing customer data can destroy your business’s reputation. Big data in the travel industry allows companies to plan and implement software that would increase safeguards on sensitive information by leveraging types of technologies, including natural language processing, video recognition, speech recognition, machine learning engines, and automation. This is considered one of the best solutions for how big data is helping the travel industry. Revenue Management Travel businesses use big data analysis to manage their revenue. Big data in the travel industry has become one essential part of companies that effectively maximizes financial aspects. If you have set a goal in your company to achieve specific revenue, then it is crucial to define a market strategy to offer corporate travelers the right services through the right channel. Because of this, you can manage the prices to maximize the revenue of your company. Benefits of Big data From a humble beginning of big data in tourism before the pandemic, it has become a mainstay in the business world. Big data solutions and big data analytics will not only foster taking data-driven decision, but also empower your workforce that add value to your business. According to Harvard Business Review, 99% of companies surveyed reported that they intend to implement big data analytics and AI in the near future. What are other significant big data benefits that you should inculcate it in your business? Here are some of these: Big data benefits for the travel industry by offering real-time monitoring, forecasting of business, and the market. Unlock the true potential of data-driven marketing. Facilitate faster delivery of services and products that meet and exceed the client’s expectation. How Businesses can Analyze Big Data? To understand big data, you firstly need to know the points that need solutions. Then, attempt to identify the answer to your questions such as, ‘how can I get the data to solve it?’ or ‘what can big data do for my business?’ Your big data solutions need to be effortless. It is important to match what you had in mind for pricing and make it flexible to serve your business in the future. Research the most reliable big data tool so that it can serve to provide you the right solution. For example, if you want to introduce more effective promotions and marketing campaigns, you can use Canopy Labs, to predict big data travel behavior and sales trends. The travel and tourism industry uses big data with the help of several tools that are inexpensive or even free to use. Google also has user-friendly tools like Google Adwords and Google BigQuery. So, don’t feel overwhelmed by all the data that’s out there. With the right tools, you can separate the data to find what you need to start growing your business today! Some Success Stories KAYAK sets an example of using big data in the travel industry by innovation and spearheads the technological revolution. It has developed a new benchmark in the travel industry using big data for travel management and operations. United Airlines embraced a “collect and analyze” approach to their big data for travel planning. The company tracks all information using real-time data, including individual and general historical data. The Schiphol Group, which operates the airport, has reportedly invested in data science packages. A team of big data analysts easily analyze, report, and visualize the constant influx of data of employees on corporate trips. These developments are reflective of the growing big data analytical trends in the travel and tourism industry. Following the steps of industry leaders, a lot of companies have started the adoption of big data for travel management and improvising their analytical tools to make more informed decisions for future travel mechanism. You can get more interesting and updated news to rely on how big data in the travel industry is transforming. Future Outlook of Big Data in Travel Industry Many industry leaders are talking about big data in the travel industry, its evolving benefits and the future of big data within the tourism industry. With the effective uses of big data, your company can use information about employees catering to corporate business services to understand the workflow. Hadoop, one of the big data applications in the travel industry, provide suffecient data storage space and presents information from a wide range of sources in a structured manner. It enables tourism companies to take immediate decisions as per requirements. Big Data applications in the travel industry help companies introduce new products to have predictive analysis and critical insights about corporate travelers. What could be anticipated from the future of big data is that travel industry professionals will progressively utilize big data to facilitate their potential benefit. This will genuinely modify what companies would offer corporate travelers equally in the future. With such activities to cater the markets worldwide, big data in the travel industry has formed a clear map. Frequently Asked Questions How is big data being used in the travel industry? Big data in the travel industry is used to observe various marketing strategies and some customer-related patterns and trends. Following these is important to create loyalty among employees as well as customers also. Therefore, the more data a business collects, the more it will understand ways to generate revenue. What is the future of big data in travel industry? The future of big data in the travel industry stays impressive as the market leaders can make decisions that are more informed based on analytics and number-driven data. Big data in the future will boost the efficiency of the services and the quality at the same time. How big data is helping the travel industry? Big data is helping the travel industry in many ways. It is allowing businesses to make more evidence-driven decisions for revenue. These include the ability to anticipate customers' future demands accurately, re-structure pricing, target more marketing strategies, and improve real marketing tricks. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How is big in the travel industry being used?", "acceptedAnswer": { "@type": "Answer", "text": "Big data in the travel industry is being used with intent to observe various marketing strategies and some customer-related patterns and trends. 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Travel Technology

Article | May 2, 2023

Elevate your expertise with these must-read hospitality management books offering a comprehensive guide to enhance your skills, providing industry trends-related insights and live cases & examples. In the constantly evolving hospitality industry, professionals must stay abreast of the latest trends and insights. Whether you are an industry veteran, an aspiring hospitality worker, or a student pursuing a degree in hospitality management, the right books can provide you with valuable knowledge and direction. The growth of the hospitality industry on a global scale has led to the emergence of a wide range of exceptional books that cover various topics. These include digital marketing strategy, e-commerce tourism, personal experiences, practical advice, and in-depth industry analysis. This curated selection of ten top books on hospitality management offers valuable insights into the industry, allowing you to stay ahead of the curve and enhance your expertise in the field. 1. Unreasonable Hospitality Author Name: Will Guidara For professionals in the hospitality and tourism sector looking to advance their knowledge of hospitality management, the book Unreasonable Hospitality: The Extraordinary Power of Giving People More Than They Expect is a must-read. One of the books on hospitality management written by Will Guidara, a former co-owner of the famous eatery Eleven Madison Park, it imparts essential lessons and insights from his journey to turn the struggling business into the world's best restaurant. Guidara emphasizes the transformative power of going above and beyond anticipation through extreme alterations, a strong collaboration between the kitchen and dining room, and remarkable, personalized kindness experiences. This national bestseller book encourages readers to discover the wonder in their work and produce incredible experiences for others with its captivating anecdotes and industry experts' wisdom. 2. Be Our Guest: Revised and Updated Edition Author Name: Theodore B. Kinni Be Our Guest: Revised and Updated Edition: Perfecting the Art of Customer Service (The Disney Institute Leadership Series) is one of the essential hospitality management books for industry professionals seeking to improve their customer service skills. Based on the renowned Disney methodology, this book emphasizes exceeding customer expectations beyond mere satisfaction. The book reveals exceptional business strategies that underpin the enchantment of quality service, using insights not typically found in conventional workplaces. Whether one works in hotels, restaurants, or any other hospitality-related industry, reading this book on hospitality management will help envision new opportunities and provide techniques for exceptional customer experiences. In addition, Kinni has published twenty books on topics covering sales, marketing and leadership, targeting hospitality management as the focused audience. 3. First Class Travel on a Budget: How to Hack Your Credit Cards to Book Incredible Trips for Less Author Name: Zachary Abel Discover the secrets for five-star vacation on a specific back pocket budget with "First Class Travel on a Budget: How to Hack Your Credit Cards to Book Incredible Trips for Less." In this insightful guide, Zachary Burr Abel shares his expertise in navigating airline loyalty programs, credit card promotions, and hidden travel fees. With actionable advice and humorous anecdotes, reading this hospitality and tourism management book will help professionals learn how to fly first class, find deals on rental cars and hotels, earn airline points, and maximize credit card rewards. This invaluable resource is a must-read for anyone in the hospitality industry looking to elevate their expertise in managing travel and providing exceptional guest experiences. 4. Hospitality Management People Skills and Manners On and Off the Job Author Name: Lyn Pont PhD For professionals seeking to start their career or improve their career in hospitality, one of the must-reads hotel management books by Pont is Hospitality Management: People Skills and Manners On and Off the Job. This hospitality book covers various topics, including service, relationships, integrity, communication, personal image, and creativity. Focusing on soft skills and the cultural expectations of guests, Pont provides practical advice and industry insights to help readers excel in their careers. Whether you're a seasoned executive or new to the industry, this treasure trove of information will equip you with the necessary tools to deliver exceptional customer care, represent your organization with professionalism and confidence as well as help you to stand out in the competitive hospitality industry. 5. Strategic Management for Tourism, Hospitality and Events Author Name: Nigel G. Evans Strategic Management for Tourism, Hospitality and Events is a comprehensive guide designed to equip students in the hospitality industry with essential strategic management principles. This exceptional book bridges the gap between theory and practical through industry-based case studies and examples, offering a deeper understanding of strategic management in the context of tourism, hospitality, and events. The third edition of this book features updated international case studies covering SMEs and large-scale businesses integrated throughout to show the various applications of strategic management theory, big data, artificial intelligence, sustainability, and innovation. With accessible language and helpful features, this resource is a valuable tool for students seeking to enhance their knowledge and excel in the dynamic field of tourism, hospitality, and events management. 6. Setting the Table: The Transforming Power of Hospitality in Business Author Name: Danny Meyer One of the bestselling hospitality and tourism management books, Setting the Table: The Transforming Power of Hospitality in Business, is a book by Danny Meyer, an acclaimed restaurateur behind successful ventures like Union Square Cafe and Shake Shack. Meyer shares his invaluable insights on developing a dynamic philosophy called Enlightened Hospitality, which focuses on fostering strong relationships within the organization and delivering exceptional customer satisfaction. It is one of the influential hospitality management books that draws from real-life experiences and teachings applicable to anyone in the hospitality industry or any business sector. This motivational work, considered a landmark in the field, provides valuable lessons for managers, executives, and staff, enhancing their effectiveness and deepening their appreciation for achieving excellence in their work to improve hospitality experience. 7. Operations Management in the Hospitality Industry Editor Name: Peter Szende, Alec N. Dalton (Editor), Michelle (Myongjee) Yoo To improve operations and enhance hospitality management expertise, the book titled ‘Operations Management in the Hospitality Industry’ is an essential resource for the tourism and hospitality experts. This book covers various topics crucial to operational success in restaurants, resorts, and other hospitality establishments, as well as equips readers with fundamental techniques and tools for analyzing and improving operational capabilities. With its comprehensive approach, incorporating key theories, frameworks, and industry examples, the book offers valuable knowledge for students preparing for their careers and working professionals. 8. Event Management for the Tourism and Hospitality Author Name: Bonita M. Kolb If you are looking for a comprehensive guide, Event Management for the Tourism and Hospitality Industries is a book designed to equip readers and practitioners in the hospitality industry with the essential knowledge and skills for planning, managing, and evaluating events. This book covers various topics, including visitor segmentation, budgeting, promotion, and post-event assessment, while addressing contemporary issues such as environmental sustainability, cultural diversity, technology, and community engagement. Through international case studies, readers will gain real-world insights and learn how to connect events with local heritage and culture, delivering personalized experiences to visitors. It is one of the best hospitality management books that includes a practical approach and detailed event plan outline. 9. Tourism Management Author Name: Stephen J. Page One of the best books for hospitality management and tourism by Stephen Page, Tourism Management provides a thorough understanding of the fundamental principles of tourism. Currently in the 6th edition the book offers a global perspective on the industry, and will not only benefit students pursuing a degree, diploma, or simply studying the subject, but it will also help professionals in the tourism industry. This book includes content on contemporary issues affecting businesses, enhanced sustainable development strategies to overcome climate change challenges, and a section with different perspectives from China and South America on using taxation to limit travel air behaviour. Furthermore, it combines textual content and features case studies with diagrams, and images, offering valuable insights into the evolving landscape of tourism management. 10. Hospitality Management: A Brief Introduction Author Name: Roy C Wood An easy-to-operate introduction for students of hotel and hospitality management and hospitality studies, Hospitality Management: A Brief Introduction offers a concise and comprehensive overview of the hospitality industry, making it an essential read for students new to the industry. Authored by Roy Wood, an expert in academia and practice, this book covers key areas such as employee relations, accommodation and food management, marketing and sales, industry strategy, management roles, education, and future trends. By drawing on a range of established research and incorporating the perspective of the hospitality consumer, Wood provides readers with a well-rounded understanding of the industry's realities and challenges. This book is a valuable resource for anyone studying or working in hospitality management. Summing Up The hospitality industry is transforming rapidly, driven by technological advancements, changing consumer expectations, and emerging trends. As we look to the future, hospitality professionals must proactively stay ahead of the curve and elevate their expertise. These hospitality industry books empower readers to navigate the evolving landscape, embracing innovative practices and sustainability and delivering exceptional guest experiences. By advancing their knowledge and embracing essential insights and strategies, hospitality professionals can position themselves for success in the dynamic world of hospitality management operations.

Article | August 26, 2020

With the travel and tourism sector having taken a gut punch this year amid coronavirus concerns, many business groups and professionals are seeking new and innovative ways to enjoy memorable team events, proffer inspiring staff incentives and have some impactful one-on-one with customers and clients particularly those activities that inherently facilitate large crowd avoidance. With that, I’ve found a fabulous option in the BMW Performance Center West. This permanent performance driver training facility, located in Thermal, California near Palm Springs, offers one-of-a-kind experiences for both business groups and individuals that are taught by BMW professional driving instructors on a private course. With up to 5.1 miles of expansive track layouts, the facility offers various driving programs and schools allowing participants to get behind the wheel of “the Ultimate Driving Machine” and learn key skills. Things like proper vision, basic car control, panic braking, handling, last-minute emergency lane changing, distracted driving, high-speed control and precision driving are all taught. Plus, it’s just plain old adrenaline-inducing fun. The facility, which opened in 2015, offers various driving solutions for people of all ages and capabilities, and they also have special programs and meeting space for private and corporate groups. So, your entire department or company at large can get in on the action! There are multiple one- and two-day driving schools and experiences, private instruction, customizable events and the opportunity to experience the expansive, luxurious facility in either BMW or MINI vehicles. Here are my top five reasons why this facility is a must-visit vacation destination, with the finer details courtesy of the BMW Performance Center West: 1. Private Instruction in the latest and greatest models Instruction at the facility encompasses the full line of the newest BMW and MINI vehicles. In fact, there are reportedly over 100 new models available for activities at the BMW Performance Center West. Also notable is the fact that all BMW driving experiences and schools are taught by professional BMW Driving Instructors, many of whom are professional race car drivers with dozens of wins. They even hold two world records: Longest Drift in eight hours (232.5 miles) and Longest Tandem Drift (39.25 miles). These BMW Professional Driving instructors teach you how to handle your vehicle in challenging situations and conditions including accident avoidance, cornering, drifting, car control, braking and more. A skidpad allows drivers to feel oversteer and understeer, simulating hydroplaning or driving on black ice and providing the opportunity to learn how to handle those situations. The skidpad also provides advanced drivers with the thrilling experience of drifting. The tight performance track offers plenty of opportunity to learn how to control a vehicle at various speeds and cornering situations. Drivers can definitely satisfy their need for speed and excitement on one of the four tracks and experience driving scenarios they’ve only ever seen in the movies. 2. A variety of track experiences are available In addition to BMW-dedicated tracks and a polished wet skidpad, some classes take advantage of the FIA certified race tracks of The Thermal Club. There are three tracks there with a combined length of 5.1 miles. The North Palm track is 1.2 miles long, the Desert Palm track is 1.8 miles long, and the South Palm track is also 1.8 miles long. Their newly-opened Off-Road Track allows drivers to experience extreme angles in the BMW X-series vehicles, splashing through water obstacles, driving over bumpy off-road trails and more. The vertical angles are literally steeper than any street in San Francisco and the visual sensation is amazing. Drivers often say, “I didn’t know a car could do that!” 3. A range of performance driving experiences are offered Each BMW Performance Center West’s fun and action-packed driving programs delivers a robust experience that you’re sure not to forget. These include: -- BMW Performance Center Drive: This option packs a real punch with two intense and exhilarating driving sessions capped off with a Hot Lap by a Certified BMW instructor. -- M Track Drive: This is the perfect combination of machine and track with six hard-charging laps on one of the tracks of The Thermal Club pushing a BMW M3 or M4 to its limits. Featuring the facility’s most powerful and responsive vehicles, the M Track Drive will put you behind the wheel of an M car for six exhilarating laps on an FIA Certified racetrack. You’ll follow an instructor’s car for a warm-up lap and also learn the proper line for achieving the best time. Then, try to keep their car in your sights as speeds and g-forces increase, pushing your M car to its considerable limits. -- The Ultimate BMW Mixer / The Track Meet: This is a unique driving and dining experience that elevates gift-giving, business networking and client entertaining to a whole new level. It’s a great way to get a taste of what the group events can offer. The mixer is a half-day experience that includes a delicious chef-prepared lunch, three exhilarating driving sessions in a fleet of brand-new BMWs and a Hot Lap around the track with a BMW pro at the wheel. The afternoon is capped off at a private reception with hors d’oeuvres and beverages at the BMW Performance Center. If you do have business needs, the facility has meeting spaces with multimedia capabilities, site-wide Wi-Fi and both indoor and outdoor dining with a delicious catering menu. 4. Both one- and two-day car control schools are available Engage your senses and push through your comfort zone by learning vehicle handling, quick judgment and accident avoidance skills—all developed in a controlled environment with a BMW-certified instructor observing and coaching via radio. These include real-world driving conditions and scenarios—wet pavement, emergency braking and lane changes, distracted driving and more. For the two-day options, participants will build on and reinforce the skills and techniques learned on day one. More seat time and real-time feedback takes driving abilities to the next level. Day two is when things really “click” and safe driving instincts kick in. This is also the day participants will experience an Instructor Hot Lap. There are a wide range of driving school options at the BMW Performance Driving Center that are available to individuals and groups, alike. Below is a brief synopsis of each: -- Car Control School: Take the wheel of a BMW and head out to the track, where professional instructors will hone your driving skills. Understanding stability control, knowing what to do when a vehicle starts to slide on the wet skid-pad and practicing proper vision through the lane-change course will allow you to anticipate situations on a real road. Available as a one-day, or for even more in-depth instruction, two-day course. -- M School: Take the wheel of a high-performance BMW M vehicle and experience the power of M firsthand. Accelerate, corner and brake faster than you ever have before, then learn to maintain control in low traction conditions on the facility’s wet skidpad and keep 400 horsepower under control. End the day with a hot lap in an instructor-driven M vehicle. Available as a one-day, or for even more pulse-pounding excitement, a full two-day course. -- One-Day M School: Learn the theory, physics and mechanics of performance driving. M School builds confidence and consistency while perfecting control, handling, acceleration and braking techniques. -- Two-Day M School: Take everything you learned on day one and push “GO.” Slaloms, drifting, braking, cornering at optimum slip, full- and modified-time laps at speeds you’ve only dreamed of. -- Advanced M School: Game on. M School graduates are an elite class of driver. They’ve proven that they’ve got what it takes to handle the ultimate challenge: BMW’s Advanced M School, held for two full days at road course tracks with pro Instructors, is the closest you can get to a racing experience. -- MINI Motoring School: Take a John Cooper Works MINI Cooper and run it through an autocross course, lead/follow session and some stunt driving techniques, all under the watchful eye of a professional instructor. The mighty MINI will have you grinning from ear to ear all day long. -- MINI Tricks and Stunts School - The first half of the day gets you intimately familiar with the MINI’s handling and capabilities, but the fun meter gets cranked to 11 in the afternoon. They’ll cover silky smooth reverse donuts on the skidpad, J-turns and reverse turns. -- Teen School: There’s a lot for brand-new drivers to keep in mind and the BMW Teen School will allow them to experience how a vehicle feels at the limit in the safety of a closed environment. From wet skidpad exercises and panic braking to performing a double lane change, teens will leave with a solid foundation of vehicle control and a big smile. This option is available as either a one or two-day curriculum. 5. Amenities abound Set against a backdrop of breathtaking mountain views, the BMW Performance Center not only boasts a private course where only you can experience the Ultimate Driving Machine, but also a luxurious modern building, gourmet café, coffee bar and gift shop with exclusive merchandise that you cannot buy anywhere else. Customized corporate retreats and group events held at the BMW Performance Center are a refreshing change from the cliché team-building sessions. All programs are designed to improve dynamics, build trust and facilitate group communication. They have meeting spaces with Multimedia capabilities, site-wide Wi-Fi and indoor and outdoor dining space. In all, this is an unforgettable experience that also makes a great gift idea. With stay at home orders having been lifted, getting behind the wheel of a new BMW at the BMW Performance Center West is a “bucket list” excursion sure to leave you longing for more.