Best Ways to Increase Your Sustainability on a Road Trip

| June 10, 2019

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Taking a road trip with family or friends is a fun way to spend a summer vacation. Driving across the country allows you to explore and catch some sights you would miss if you travel by plane.Picking a destination, plotting a course, packing essentials, and creating a road-tripping playlist are just some of the steps you can take to prepare for your grand adventure. Before you hit the road, it’s also important to consider how to protect the environment along the way.

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Costa Crociere

Costa Crociere S.p.A. is the largest Italian travel group and Europe’s number one cruise operator with 70 years of tradition in passenger shipping. The Group is headquartered in Genoa (Italy) and comprises the brands Costa Cruises, AIDA Cruises and Costa Asia.

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How modern companies are disrupting business travel

Article | March 4, 2020

For decades, people had two ways to make travel arrangements. There’s the do-it-yourself (DIY) approach, beloved by individual travelers and small groups for its budget-friendliness and accommodation of various preferences. There’s also corporate travel management, used by business travelers and companies with no time or patience to plan for frequent work trips. Unlike personal travel, business travel has several limitations: which airlines and hotels a company can book with, where and how bookings can be made, and what expenses are considered valid for reimbursement.

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Loyalty goes the extra mile in travel

Article | February 18, 2020

Checking out of a hotel room or disembarking a plane used to have a certain finality to it. Travelers and brands parted ways at the end of the journey, and customer loyalty didn’t go beyond collecting miles or points. Now, reimagined travel experiences are extending customer engagement beyond the trips themselves. And the relationships between brands and travelers are no longer grounded on simple transactions. Travel brands are going beyond simple rewards to redefine loyalty programs around customer service, customer journeys and customer trust.

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Promoting Tourism in the Time of Coronavirus Is a No-Win

Article | March 5, 2020

One of the vulnerabilities of the tourism industry is that it is built entirely around a discretionary good. That is, most people don’t have to travel. They choose to. Despite the massive growth of the tourism industry since globally disruptive events like September 11 and the SARS crisis, that still holds true. As coronavirus continues to spread around the world, the tourism industry sees free-falling demand for travel. It’s anyone’s guess when that may change. With that new reality comes a question: What role, if any, does tourism promotion and marketing have at a time when the appetite to travel is low? One could argue the case both ways that low risk destinations have every reason to ramp up their promotional activities. Or alternatively, that it’s tonally off-base and borderline irresponsible to promote tourism — especially the carefree, leisure kind at such a time.

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The best guess for the future of travel is just a guess

Article | April 16, 2020

Over the past few days, I've looked at a few dozen travel industry predictor graphs, from a number of very credible sources. Below, I've compiled them all onto one graph to create the last predictor you need to understand for the next few weeks. I can say with almost certainty that one, or a combination of these is going to be quite accurate. What’s the point here? The point here is that there is no point. Nobody knows what will happen next week, never mind three years from now.

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Spotlight

Costa Crociere

Costa Crociere S.p.A. is the largest Italian travel group and Europe’s number one cruise operator with 70 years of tradition in passenger shipping. The Group is headquartered in Genoa (Italy) and comprises the brands Costa Cruises, AIDA Cruises and Costa Asia.

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