Big Data Creating a 360-degree View of the Connected Traveller

| May 23, 2019

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The good news is that the data about customer interaction sits with you. But the big question is – what to do with this big data that can deliver value to the end customer and the travel service provider as well. The following represents a most impactful of the many benefits that can be derived by analyzing and making this big data work for you

Spotlight

Smart Destinations Inc

Smart Destinations, Inc. (SDI) is an attractions marketing and ticketing company that sells multi-attraction passes (currently in 11 North American locations including Boston, Chicago, Las Vegas, Los Angeles, Miami, New York, Oahu, Orlando, San Diego, San Francisco, and Washington, D.C.).

OTHER ARTICLES

Impact of coronavirus on the travel industry

Article | February 29, 2020

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How will travel loyalty programs respond to coronavirus?

Article | February 29, 2020

During Q4 2019 I had multiple conversations with companies from the hospitality, retail and banking sectors that were either launching or redefining their loyalty programs. In all cases, companies were looking to provide greater value to their members and to stand out from the crowd of meaningless programs. As we all know, things have changed, and plans have been by more urgent matters.There is, however, a tremendous opportunity right now for loyalty programs to step up during the ongoing coronavirus crisis and show why being a member makes a difference.

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TRAVEL TECHNOLOGY

Rebuilding travel together: What we know and where we’re headed

Article | February 29, 2020

The past year has been one of the most challenging for the travel industry. We saw the end of the expansion of the sector replaced by uncertainty, but it has reinforced our mission to bring the industry together to respond to travelers’ needs. Our industry is famously resilient. Following the initial shock of the pandemic and the reduction of global travel volumes, the industry has rapidly adapted. Despite the challenges of this crisis, there is cause for much optimism because of two fundamental reasons: people’s innate love for travel and the creativity of our industry. Both will help to harness new opportunities for our industries as we rebuild.

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As travel giants circle, understanding the economics in tours and activities is vital

Article | February 29, 2020

In the past 24 months, the tours and activities sector has moved from, to borrow a Cinderella analogy, the cinders to the palace, where its untapped potential has moved into the sights of major travel retailers and investors. These retailers and investors, as we know, included Booking Holdings, Tripadvisor and SoftBank via their investments in Klook and GetYourGuide. These moves have led to lots of opportunities for operators and consumers alike, but, as always, change does not come without its casualties. Some operators are to dealing with distributors and they understand that such partners can be both partner and competitor.

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Spotlight

Smart Destinations Inc

Smart Destinations, Inc. (SDI) is an attractions marketing and ticketing company that sells multi-attraction passes (currently in 11 North American locations including Boston, Chicago, Las Vegas, Los Angeles, Miami, New York, Oahu, Orlando, San Diego, San Francisco, and Washington, D.C.).

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