Caroline Bremner, Head of Travel and Tourism Research, Euromonitor International

| November 22, 2017

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WTM London Day 1 On-Site Interview with Caroline Bremner. Euromonitor International What the Data Tells Us About Travel and Tourism in 2018.

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As the world's first truly global hotel brand, InterContinental Hotels & Resorts are located in more than 65 countries with local insights that come from over 70 years of experience.

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Booking.com Predicts the Top Travel Trends for 2020

Article | February 21, 2020

Drawing on its expertise as a leader in travel and technology, Booking.com predicts 2020 will be a year of travel exploration like never before, fueled by technology as well as a growing sense of responsibility and deeper connection with the people and places we visit.

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How data is shaping the traveler experience

Article | March 17, 2020

Travel managers have long looked for a way to improve the traveler experience. They’re providing new tools and services to the employees, hoping that this will increase compliance and reduce costs. However, these results are not often achieved, because tools are implemented without a true understanding of the traveler and their needs. In our upcoming white paper, we’re looking at how data is shaping the traveler experience – and how it drives travel management to achieve results. For this research project, Phocuswright partnered with AirPlus International to understand how much has changed since Big Data was first talked about in corporate travel.

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The best guess for the future of travel is just a guess

Article | April 16, 2020

Over the past few days, I've looked at a few dozen travel industry predictor graphs, from a number of very credible sources. Below, I've compiled them all onto one graph to create the last predictor you need to understand for the next few weeks. I can say with almost certainty that one, or a combination of these is going to be quite accurate. What’s the point here? The point here is that there is no point. Nobody knows what will happen next week, never mind three years from now.

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Will the travel industry adopt white box AI?

Article | February 17, 2020

I recently attended a Venture Beat webinar entitled: 3 Keys To Moving Toward White-Box, Explainable AI. The panel discussed varying degrees of transparency in respect to understanding the output from artificial intelligence, the worst being a black box where the underlying decision is masked in AI algorithms. So what does this all mean? Of course, in the travel industry, we traditionally have a different term for a “black box”, but in the context of AI, a black box output implies that it may be challenging for the target audience to understand the rational for a given decision. The key here is defining the target audience.

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InterContinental Hotels & Resorts

As the world's first truly global hotel brand, InterContinental Hotels & Resorts are located in more than 65 countries with local insights that come from over 70 years of experience.

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