CONNECTED CUSTOMERS THROW DOWN THE GAUNTLET TO THE TRAVEL SECTOR

| January 15, 2018

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Companies frequently say that they want to put digital at their core and they want to focus the business on the customer. If they can accomplish both these goals they have a strong chance of building value and ensuring future survival. But there is still a sizeable gap between aspiration and reality in mastering technology and delivering a premium customer experience in the travel business. Travel has always piggy-backed on technology dating back to the engineering innovations that powered the ocean-going liners and first transatlantic passenger aircraft.

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OTHER ARTICLES

Corporate travel on the front line of global incidents

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Article | February 12, 2020

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How Security, Privacy, and Trust Can Help Travel Brands Offer a More Human Experience

Article | February 25, 2020

To deliver the richer, more fulfilling experiences that travelers crave, travel brands depend on a growing cache of customer data. More data can mean more opportunities to deliver an elevated human experience, personalized to each traveler’s needs and wants. But many brands are opaque about just what data they are collecting, and customers often don’t have any way to know how it may be used, how well it is secured, and what, if any, control they have over their personal information. Hence, the trust that travelers place in the industry is at risk, which ultimately could impact their travel choices.

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