CONNECTED CUSTOMERS THROW DOWN THE GAUNTLET TO THE TRAVEL SECTOR

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Companies frequently say that they want to put digital at their core and they want to focus the business on the customer. If they can accomplish both these goals they have a strong chance of building value and ensuring future survival. But there is still a sizeable gap between aspiration and reality in mastering technology and delivering a premium customer experience in the travel business. Travel has always piggy-backed on technology dating back to the engineering innovations that powered the ocean-going liners and first transatlantic passenger aircraft.

Spotlight

Visit Philadelphia

VISIT PHILADELPHIA® is our name and our mission. As the region’s official tourism marketing agency, we build Greater Philadelphia’s image, drive visitation and boost the economy. Who We Are: Recognizing that leisure tourism could be an important industry for the city and region, the City of Philadelphia, the Commonwealth of Pennsylvania and The Pew Charitable Trusts founded VISIT PHILADELPHIA as the Greater Philadelphia Tourism Marketing Corporation in 1996. The next year, we launched the first consumer campaign inviting people to visit the five-county region (Bucks, Chester, Delaware, Montgomery and Philadelphia counties). Today, Greater Philadelphia welcomes 13.4 million more leisure travelers annually than it did in 1997.

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Corporate travel on the front line of global incidents

Article | March 26, 2020

As the effort to contain COVID-19 drives countries to close their borders and airlines to ground fleets, the corporate travel management community remains on the front line of getting people home or to their place of work. As much as most consumers can only watch the situation as it changes hour by hour, travel management companies must react to those changes. Fahim Khan, product development director for TMC Reed & Mackay, says that right now while there is not much new travel being booked, there are still bookings to be managed. “There’s still quite a bit of volume for us in terms of refunds and making sure people are able to change. There’s also quite a bit of engagement from an account management point of view as we look to advise on what we’re seeing in the industry.

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BUSINESS TRAVEL

How to Save Time, Money and Effort on Business Travel with a Corporate Lodging Solution

Article | March 26, 2020

Business travel is a huge expense for many companies. Did you know that the average cost of a business trip totals $1,286? Lodging accounts for the majority of that figure, while meals, flights and car rentals make up the rest. But it’s not all bad news. For every dollar spent on business travel, companies see a $2.90 increase in profit and a $9.50 increase in revenue. So, business travel is at least well worth the investment. Nevertheless, wouldn’t it be great if you could make that same amount of profit and revenue with a smaller business travel spend? That idea isn’t as crazy as you might think. Many companies rely on an unmanaged business travel system. They waste time, effort and money by manually organizing their work trips. By choosing a corporate lodging solution for all of your hotel bookings, you automate a lot of the process, achieving cheaper and more efficient business travel as a result. So how exactly does a corporate lodging solution save companies time, effort and ultimately, money? Let’s dive into the details

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Article | March 26, 2020

To deliver the richer, more fulfilling experiences that travelers crave, travel brands depend on a growing cache of customer data. More data can mean more opportunities to deliver an elevated human experience, personalized to each traveler’s needs and wants. But many brands are opaque about just what data they are collecting, and customers often don’t have any way to know how it may be used, how well it is secured, and what, if any, control they have over their personal information. Hence, the trust that travelers place in the industry is at risk, which ultimately could impact their travel choices.

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Spotlight

Visit Philadelphia

VISIT PHILADELPHIA® is our name and our mission. As the region’s official tourism marketing agency, we build Greater Philadelphia’s image, drive visitation and boost the economy. Who We Are: Recognizing that leisure tourism could be an important industry for the city and region, the City of Philadelphia, the Commonwealth of Pennsylvania and The Pew Charitable Trusts founded VISIT PHILADELPHIA as the Greater Philadelphia Tourism Marketing Corporation in 1996. The next year, we launched the first consumer campaign inviting people to visit the five-county region (Bucks, Chester, Delaware, Montgomery and Philadelphia counties). Today, Greater Philadelphia welcomes 13.4 million more leisure travelers annually than it did in 1997.

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