WELCOME TO The TRAVEL REPORT
Consider this: airlines need to rethink the travel funnel to sell more
| July 31, 2018
We operate a six-ship fleet of three small sailing and three all-suite ships. We cruise to 270 ports in Europe, the Caribbean, Costa Rica, and the Panama Canal, Asia, Alaska, Canada, and New England, and Tahiti.
Article | February 26, 2020
Given travel marketers’ established role in pushing the boundaries of advertising, a lot of the crystal-gazing that happens in our industry every year involves speculation about exciting developments in artificial intelligence, machine learning and other automated innovations. To be sure, these things are happening, but focusing on this sliver of innovation within travel advertising neglects the mega-forces that are reshaping the industry right before our eyes. In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Here are the key trends that will have the greatest effect on travel brands’ ability to advertise effectively.
Article | February 11, 2020
It should come as no surprise that even as we enter the new decade, industries such as retail and travel are seeing continued investments in digital platforms and solutions aimed at delivering hyper personalisation. The reason is that millennials have risen in purchasing power, becoming the dominant driver of business and growth. Any business that market its products or services to this audience must adapt and develop innovative approaches to address dramatic shifts in customer behaviour, as well as the demands for mobile and social media.
Article | March 6, 2020
The over-reliance of a large number of organizations on Travel Risk apps, SOS alert technology and 24/7 Global Security Operation Centers (GSOCs) foster a false sense of security among travelers. Even though they are a crucial part of a comprehensive risk management plan, the vast majority of SOS alert apps, traveler monitoring tools and travel risk management technologies are reactive in nature and therefore, when deployed as standalone solutions, detract from more pro-active means of avoiding dangers and mitigating risk.
Article | February 25, 2020
To deliver the richer, more fulfilling experiences that travelers crave, travel brands depend on a growing cache of customer data. More data can mean more opportunities to deliver an elevated human experience, personalized to each traveler’s needs and wants. But many brands are opaque about just what data they are collecting, and customers often don’t have any way to know how it may be used, how well it is secured, and what, if any, control they have over their personal information. Hence, the trust that travelers place in the industry is at risk, which ultimately could impact their travel choices.
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