CONTENT MARKETING STRATEGY FOR EXECUTIVES

| January 12, 2018

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If the ad industry were a national park, it would easily qualify for the coveted designation of a fossil-rich area; paleontologists would flood the place. Evidence of the distant past is everywhere in ad land; close to the surface; littering the landscape. In ad land, you are never more than a few steps from outdated writing materials engraved with the ancient saying, “If you want mass reach, you’ve got to use TV.” Here too are preserved, quaint social practices such as posting on Facebook solely to make product claims. But while fossils like these are pretty routine finds, no ad land fossil is quite so ubiquitous, ancient or useless as the RFP. First off, let’s all admit we hate and mistrust RFPs.

Spotlight

Dream Hotel Group

Dream Hotel Group is a hotel brand and management company with a rich, 30-year history of managing properties in some of the world’s most highly competitive hotel environments. Home to its Dream Hotels, Time Hotels, The Chatwal and Unscripted Hotels brands, Dream Hotel Group encompasses three business lines: Proprietary Brands, Hotel Management, and Dining and Nightlife.

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Spotlight

Dream Hotel Group

Dream Hotel Group is a hotel brand and management company with a rich, 30-year history of managing properties in some of the world’s most highly competitive hotel environments. Home to its Dream Hotels, Time Hotels, The Chatwal and Unscripted Hotels brands, Dream Hotel Group encompasses three business lines: Proprietary Brands, Hotel Management, and Dining and Nightlife.

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