Cruise: A Travel Anomaly?

| January 18, 2019

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In many ways, cruise is a bit of an oddity within the travel industry. While more travellers are turning to digital sources to book their travel, in cruise, distribution is predominantly managed offline.  Phocuswright’s U.S. Online Travel Overview 2018 predicts online penetration for air/hotel/ancillary travel services will increase from 50% in 2018 to 53% in 2022 whereas online bookings account for just 20% of overall cruise revenue, split about half and half between cruise line websites and intermediary websites.

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NPD Travel Retail

NPD Travel Retail specializes in traveler statistics, shopper and nationality insights, and key market trends for all the major categories sold in duty-free; it is the one-stop shop for this. The practice provides clients with an understanding of this channel so they can create action-oriented plans to drive revenue. The duty-free channel includes airports, cruise and ferries, border stores, and downtown stores (mainly Asia).

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Spotlight

NPD Travel Retail

NPD Travel Retail specializes in traveler statistics, shopper and nationality insights, and key market trends for all the major categories sold in duty-free; it is the one-stop shop for this. The practice provides clients with an understanding of this channel so they can create action-oriented plans to drive revenue. The duty-free channel includes airports, cruise and ferries, border stores, and downtown stores (mainly Asia).

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