Customer Journey Mapping for Tourism Brands

PAIGE ROWETT | October 10, 2017

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We’re hyper-connected 24/7, time poor, and super selective with what gets airtime; we don’t want to be sold to, but we research to the nth degree (especially big purchases) on numerous platforms and sources to ensure we make the best purchase decision on everything we invest in; we want a personalised experience, but not give away too much personal information; and most importantly, we trust word of mouth recommendations way more than advertising.

Spotlight

Discover Holidays

A leading inbound tour operator for Canada & Alaska and the team behind the Canada by Design and Alaska by Design vacation brands. A well-known and respected inbound tour operator since 2000, Discover Holidays offers tailor-made personal service and solutions for both our FIT and Group clients. Proud members of the Virtuoso family as a Preferred On-Site Partner and the Signature Travel Network as a Destination Specialist, we offer a diverse range of product that is quality assured and experience driven.

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How Amadeus and PayPal are collaborating to support airlines

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Article | February 28, 2020

According to the latest Bond Brand Loyalty Report, memberships across industries continue to rise and now average 14.8 per person. But - considering total global spend on loyalty programs is estimated to be $323 billion in 2019 – a more critical statistic is: on average people are active in less than half (6.7) of the programs they belong too. More often than not, loyalty programs do not drive loyal behavior. The travel sector has some of the lowest satisfaction rates, according to Bond’s survey of 55,000 consumers in more than 20 markets around the world. Only 37% of hotel loyalty members and 38% of car rental members say they are satisfied with their programs; airlines, meanwhile, fare slightly better at 42%.

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Spotlight

Discover Holidays

A leading inbound tour operator for Canada & Alaska and the team behind the Canada by Design and Alaska by Design vacation brands. A well-known and respected inbound tour operator since 2000, Discover Holidays offers tailor-made personal service and solutions for both our FIT and Group clients. Proud members of the Virtuoso family as a Preferred On-Site Partner and the Signature Travel Network as a Destination Specialist, we offer a diverse range of product that is quality assured and experience driven.

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