Decentralized Data for the Travel Industry

| October 15, 2019

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Relying on blockchain technology, URTravel strives to level the playing field between travel-related businesses and their customers. At present, the travel industry – an enormous market that generates some $7.8 trillion a year – is riddled with imbalanced business-client relationships that prove harmful to both sides; many businesses that sell quality services lose clients by failing to focus on customer loyalty and engagement. A more balanced relationship can shore up a travel provider’s customer base, while ensuring that clients are always in tune with the best travel deals

Spotlight

Goibibo

Goibibo is one of the largest online Flights and Hotels aggregation and booking engines in India. Goibibo is part of the Go-MMT (ibibo and MakeMyTrip) Group that also owns India's No. 1 online Bus ticketing platform, redBus.in and recently launched car pooling app, "ibibo Ryde". We are India’s biggest online travel organization with over $5Bn in annual gross sales. Our mission is to organise the transportation and accommodation industry and connect it with travellers.

OTHER ARTICLES

FlightHub & JustFly on robots and travel

Article | February 10, 2020

Over the past decade the travel industry has seen waves of technological trends: mobile booking, voice search, augmented reality, and more. The use of robots in travel is one such trend. It’s changing the way people travel and taking the world literally by storm. The potential impact of robots on the tourism and hospitality sector can’t be understated. Chatbots, programmable suitcases, and security bots are a few examples of how robots may be changing the way travelers navigate the globe forever. FlightHub and JustFly discuss why robots are a technological trend the travel industry should look forward to.

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Loyalty goes the extra mile in travel

Article | February 18, 2020

Checking out of a hotel room or disembarking a plane used to have a certain finality to it. Travelers and brands parted ways at the end of the journey, and customer loyalty didn’t go beyond collecting miles or points. Now, reimagined travel experiences are extending customer engagement beyond the trips themselves. And the relationships between brands and travelers are no longer grounded on simple transactions. Travel brands are going beyond simple rewards to redefine loyalty programs around customer service, customer journeys and customer trust.

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Digital marketing in the age of coronavirus - what travel brands need to know

Article | March 12, 2020

As markets around the world reel from the turmoil of the COVID-19 coronavirus, companies of all sizes are feeling the effects - perhaps none more so than those in and adjacent to the travel industry. The crisis is forcing companies to reevaluate many aspects of their financial plans for the foreseeable future and - particularly for those operating in the B2C space - to reassess their digital marketing strategies such as paid search. After all, does it make sense to pay for traffic if consumers aren’t buying travel?

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How blockchain is reinventing travel loyalty programs for both brands and consumers

Article | February 28, 2020

According to the latest Bond Brand Loyalty Report, memberships across industries continue to rise and now average 14.8 per person. But - considering total global spend on loyalty programs is estimated to be $323 billion in 2019 – a more critical statistic is: on average people are active in less than half (6.7) of the programs they belong too. More often than not, loyalty programs do not drive loyal behavior. The travel sector has some of the lowest satisfaction rates, according to Bond’s survey of 55,000 consumers in more than 20 markets around the world. Only 37% of hotel loyalty members and 38% of car rental members say they are satisfied with their programs; airlines, meanwhile, fare slightly better at 42%.

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Spotlight

Goibibo

Goibibo is one of the largest online Flights and Hotels aggregation and booking engines in India. Goibibo is part of the Go-MMT (ibibo and MakeMyTrip) Group that also owns India's No. 1 online Bus ticketing platform, redBus.in and recently launched car pooling app, "ibibo Ryde". We are India’s biggest online travel organization with over $5Bn in annual gross sales. Our mission is to organise the transportation and accommodation industry and connect it with travellers.

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