Digital Transformation in the Luxury Travel Industry

| October 8, 2019

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Online Travel Agencies are clocking massive bookings, with online travel sales expected to generate over 800 billion US dollars by 2020. Still, you should continue focusing on direct bookings because it offers certain ignorable advantages over third-party bookings. With new marketing technology redefining the website booking, marketing and sales experience, there is no better time than the present to update how your luxury travel website engages travelers.

Spotlight

Travel by Handstand

Creator of the award-winning Travel by Handstand on the iPad, provides travel consumers with a new way of discovering, enjoying and interacting with travel stories. Users can quickly and easily create personal trip guides and interactive maps from daily stories. Within the first year of its launch, Travel by Handstand won the Society of American Travel Writers Foundation's Lowell Thomas Travel Journalism Competition Travel App Gold 2012 award. A mobile version has been released as Crave Travel for iPhones, adding social and partner applications. Crave Travel won the Society of American Travel Writers Foundation's Lowell Thomas Travel Journalism Competition Travel App Silver 2013 award. Most recently, the Crave Travel website has been launched to enable the same experience as its iPad and iPhone apps on the web.

OTHER ARTICLES

How Amadeus and PayPal are collaborating to support airlines

Article | May 18, 2021

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The Rise of Ultra-Long-Haul Flights Is Changing the Way We Travel

Article | March 3, 2020

Airlines for decades often sought to fly the biggest aircraft they could on routes between the largest cities, pushing passengers through megahubs in New York, Frankfurt, London, Tokyo, or Dubai, where they could switch to a smaller airplane to take them to Nashville, Osaka, or Nairobi. Two new aircraft, the Boeing 787 the one on the Qantas flight and Airbus A350, however, have changed the model, and in the coming decades, more passengers will be able to fly nonstop to more places than ever on ultra-long-haul flights.

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How will travel loyalty programs respond to coronavirus?

Article | April 3, 2020

During Q4 2019 I had multiple conversations with companies from the hospitality, retail and banking sectors that were either launching or redefining their loyalty programs. In all cases, companies were looking to provide greater value to their members and to stand out from the crowd of meaningless programs. As we all know, things have changed, and plans have been by more urgent matters.There is, however, a tremendous opportunity right now for loyalty programs to step up during the ongoing coronavirus crisis and show why being a member makes a difference.

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Promoting Tourism in the Time of Coronavirus Is a No-Win

Article | March 5, 2020

One of the vulnerabilities of the tourism industry is that it is built entirely around a discretionary good. That is, most people don’t have to travel. They choose to. Despite the massive growth of the tourism industry since globally disruptive events like September 11 and the SARS crisis, that still holds true. As coronavirus continues to spread around the world, the tourism industry sees free-falling demand for travel. It’s anyone’s guess when that may change. With that new reality comes a question: What role, if any, does tourism promotion and marketing have at a time when the appetite to travel is low? One could argue the case both ways that low risk destinations have every reason to ramp up their promotional activities. Or alternatively, that it’s tonally off-base and borderline irresponsible to promote tourism — especially the carefree, leisure kind at such a time.

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Spotlight

Travel by Handstand

Creator of the award-winning Travel by Handstand on the iPad, provides travel consumers with a new way of discovering, enjoying and interacting with travel stories. Users can quickly and easily create personal trip guides and interactive maps from daily stories. Within the first year of its launch, Travel by Handstand won the Society of American Travel Writers Foundation's Lowell Thomas Travel Journalism Competition Travel App Gold 2012 award. A mobile version has been released as Crave Travel for iPhones, adding social and partner applications. Crave Travel won the Society of American Travel Writers Foundation's Lowell Thomas Travel Journalism Competition Travel App Silver 2013 award. Most recently, the Crave Travel website has been launched to enable the same experience as its iPad and iPhone apps on the web.

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