Disrupting the Travel and Tourism industry

| February 5, 2019

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Tourism marketing aims to present a traveller with a vision of a destination, hospitality accommodation or event that will raise his intention to travel and hence lead to a booking. Virtual reality (VR) is a software-created artificial environment presented to the senses in a way that makes the user feel that they are immersed in a real environment; one in which they can navigate, and with which they can interact.

Spotlight

Backroads

At Backroads each and every one of us is deeply passionate about what we do—connecting our guests with the world. And we use our four decades of expertise to create biking, hiking, multi-adventure, active river and ocean cruise, and family trips around the activities that yield the richest experience for our travelers. We’ve always believed that our blend of special destinations, activity and culture is the best way to see the world. But what really sets us apart is our unwavering attention to quality and, most importantly, our truly incredible leaders.

OTHER ARTICLES

Loyalty goes the extra mile in travel

Article | February 18, 2020

Checking out of a hotel room or disembarking a plane used to have a certain finality to it. Travelers and brands parted ways at the end of the journey, and customer loyalty didn’t go beyond collecting miles or points. Now, reimagined travel experiences are extending customer engagement beyond the trips themselves. And the relationships between brands and travelers are no longer grounded on simple transactions. Travel brands are going beyond simple rewards to redefine loyalty programs around customer service, customer journeys and customer trust.

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Data shows severe impact of coronavirus on global hospitality industry

Article | February 18, 2020

Global hospitality data company STR has released hotel industry reports for the week ending March 21 and in nearly all markets, the metrics are continuing to get worse due to the ongoing pandemic of the coronavirus COVID-19. The reports are based on data from 68,000 properties and 9.1 million rooms around the world. Compared to 2019 figures, occupancy is down as much as 96% in Italy to 68% down in China, 67% down in the United Kingdom, 59% down in the United States and 48% down in Singapore. As the first market to deal with the coronavirus, China is also the first to show signs of stabilization. About 87% of the country’s hotels are now open – up from a low of 40% - and occupancy is starting to turn in a positive direction, to just over 20% for the week ending March 21 from a low of 10% in February.

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This too shall pass - but travel will need to adjust

Article | February 18, 2020

Just over a month ago, many of us sat in our offices, surrounded by colleagues, engaged in deep discussions about how best to leverage the increasing demand in travel this year. As per the World Tourism Organization's (UNWTO) forecasts from earlier this year, international tourist arrivals were expected to grow by 4% in 2020, which is not as great as the growth seen in 2017 (7%) and 2018 (6%), but it was still enough to continue fueling the tourism industry, which contributes to about 10.4% of the global GDP and approximately 319 million jobs. We were blissfully unaware of the looming threat of the COVID-19 global pandemic. In fact, several parts of the world failed to take notice of this crown-shaped virus that was about to bring everything to a grinding halt, until March 11, when the World Health Organization officially announced it as a pandemic.

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Predicting The Future Of Travel In 2040

Article | February 18, 2020

By the year 2040, international travel will be a faster, easier and more ecologically sustainable activity than ever before, according to a report commissioned by Allianz Partners to help prepare for the travel-related needs of their customers in the future. Allianz Partners is a world leader in B2B2C assistance and insurance solutions, delivering global protection and care, and offers dedicated travel insurance services through the Allianz Travel brand.

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Spotlight

Backroads

At Backroads each and every one of us is deeply passionate about what we do—connecting our guests with the world. And we use our four decades of expertise to create biking, hiking, multi-adventure, active river and ocean cruise, and family trips around the activities that yield the richest experience for our travelers. We’ve always believed that our blend of special destinations, activity and culture is the best way to see the world. But what really sets us apart is our unwavering attention to quality and, most importantly, our truly incredible leaders.

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