WELCOME TO The TRAVEL REPORT
Do airlines deliberately split up passengers who refuse to pay extra for allocated seating?
SHARRON LIVINGSTON | February 5, 2018
Welcome to Blue Sea Hotels, vacational hotels in Mallorca, Tenerife, Lanzarote, Fuerteventura, Costa del Sol, Costa Blanca, Costa Brava and Marrakech. We have also an urban hotel in the city center of Madrid.
Article | February 18, 2020
Checking out of a hotel room or disembarking a plane used to have a certain finality to it. Travelers and brands parted ways at the end of the journey, and customer loyalty didn’t go beyond collecting miles or points. Now, reimagined travel experiences are extending customer engagement beyond the trips themselves. And the relationships between brands and travelers are no longer grounded on simple transactions. Travel brands are going beyond simple rewards to redefine loyalty programs around customer service, customer journeys and customer trust.
Why do we travel? For seeking thrill, joy, tranquillity, knowledge, satisfaction, company, solitude, pleasant or off-beat experiences – there are many answers to this question. None of these might be your reason to set off on a trip, while for some it may be all of these and more. While we can always agree to disagree, there is one thing that can be said with utmost certainty: nobody – without exception – hopes for a vacation punctuated with worries, problems, and unpleasant experiences. But the truth remains. No amount of meticulous planning that goes into preparing an itinerary can guarantee a trip that is entirely devoid of risks and worries. Sometimes a problem, or many, may arise due to various factors beyond anybody’s control, be it environmental, geopolitical, or even personal. Unforeseen personal issues notwithstanding, challenges may arise simply because of a combination of not-so-prudent decisions and bad luck.
As the number of travelers rises year after year, the number of members enrolled for travel-based rewards programs continues to rise along with it: According to one survey, about 56% of travelers were a part of one or more hotel loyalty programs, while 54% belonged to at least one airline loyalty program. What can brands take from this data? That travel can be leveraged as a way to strengthen loyalty among members with the right set of benefits, added value and perceived value of a personal connection to the brand.
The internet is littered with the bodies of companies unable to adapt when Big Tech moved to offer a service for free. Possibly the most famous example in tech history remains Microsoft’s decision in 1996 to give away its browser Internet Explorer bringing Netscape’s skyrocketing share price to an abrupt halt. The rest is history. Although Google’s recent decision to stop charging for leads to airlines and OTAs in Google Flights might look insignificant in comparison, it is sending shockwaves across the travel industry. To understand why, it is important to understand Google Flights’ weight in the airline distribution ecosystem.
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