Do you agree with Trump’s travel ban on seven Muslim countries?

| November 15, 2017

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Unsurprisingly, criticism of President Donald Trump’s executive order temporarily banning immigrants from seven Muslim-majority countries from entering the United States has been swift and harsh. There’s enough in the ban to criticize: From the void of American values of defending the marginalized “huddled masses yearning to breathe free” to the legally questionable practice of targeting and discrimination of a single religious group.

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Windstar Cruises

Welcome to Windstar Cruises – an experience that is truly 180 degrees from ordinary. We are boutique, small ship cruise line. Our luxury cruise line offers a wide variety cruise vacation packages to destinations like Caribbean, Mediterranean, Greece, Europe, Tahiti, Italy, Panama Canal, Costa Rica, Alaska, Canada & New England, Japan, Thailand, China.

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How blockchain is reinventing travel loyalty programs for both brands and consumers

Article | February 28, 2020

According to the latest Bond Brand Loyalty Report, memberships across industries continue to rise and now average 14.8 per person. But - considering total global spend on loyalty programs is estimated to be $323 billion in 2019 – a more critical statistic is: on average people are active in less than half (6.7) of the programs they belong too. More often than not, loyalty programs do not drive loyal behavior. The travel sector has some of the lowest satisfaction rates, according to Bond’s survey of 55,000 consumers in more than 20 markets around the world. Only 37% of hotel loyalty members and 38% of car rental members say they are satisfied with their programs; airlines, meanwhile, fare slightly better at 42%.

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A realist’s take on travel advertising in 2020

Article | February 26, 2020

Given travel marketers’ established role in pushing the boundaries of advertising, a lot of the crystal-gazing that happens in our industry every year involves speculation about exciting developments in artificial intelligence, machine learning and other automated innovations. To be sure, these things are happening, but focusing on this sliver of innovation within travel advertising neglects the mega-forces that are reshaping the industry right before our eyes. In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Here are the key trends that will have the greatest effect on travel brands’ ability to advertise effectively.

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Digital marketing in the age of coronavirus - what travel brands need to know

Article | March 12, 2020

As markets around the world reel from the turmoil of the COVID-19 coronavirus, companies of all sizes are feeling the effects - perhaps none more so than those in and adjacent to the travel industry. The crisis is forcing companies to reevaluate many aspects of their financial plans for the foreseeable future and - particularly for those operating in the B2C space - to reassess their digital marketing strategies such as paid search. After all, does it make sense to pay for traffic if consumers aren’t buying travel?

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Will the travel industry adopt white box AI?

Article | February 17, 2020

I recently attended a Venture Beat webinar entitled: 3 Keys To Moving Toward White-Box, Explainable AI. The panel discussed varying degrees of transparency in respect to understanding the output from artificial intelligence, the worst being a black box where the underlying decision is masked in AI algorithms. So what does this all mean? Of course, in the travel industry, we traditionally have a different term for a “black box”, but in the context of AI, a black box output implies that it may be challenging for the target audience to understand the rational for a given decision. The key here is defining the target audience.

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Windstar Cruises

Welcome to Windstar Cruises – an experience that is truly 180 degrees from ordinary. We are boutique, small ship cruise line. Our luxury cruise line offers a wide variety cruise vacation packages to destinations like Caribbean, Mediterranean, Greece, Europe, Tahiti, Italy, Panama Canal, Costa Rica, Alaska, Canada & New England, Japan, Thailand, China.

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