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DO’S AND DON’TS FOR SUCCESSFUL MULTI-CHANNEL TRAVELTECH ADVERTISING
| August 6, 2019
The Graz Tourist Office is the official tourism-organiation of the City of Graz, Austria. Main task is promotion in the field of tourism.
Article | February 10, 2020
Economic uncertainty is deemed to be the biggest challenge facing the travel industry, ahead of climate change and sustainability issues, according to new research. A survey by Travel Technology Europe, sister brand of PhocusWire, reveals that 53% of those polled put economic conditions at the top of the list of concerns followed by sustainable travel at 45% and climate change at 44%. The study was carried out in the run-up to the United Kingdom's general election in early December 2019, so the challenge of economic uncertainty is not that surprising.
Article | February 11, 2020
It should come as no surprise that even as we enter the new decade, industries such as retail and travel are seeing continued investments in digital platforms and solutions aimed at delivering hyper personalisation. The reason is that millennials have risen in purchasing power, becoming the dominant driver of business and growth. Any business that market its products or services to this audience must adapt and develop innovative approaches to address dramatic shifts in customer behaviour, as well as the demands for mobile and social media.
Article | February 17, 2020
I recently attended a Venture Beat webinar entitled: 3 Keys To Moving Toward White-Box, Explainable AI. The panel discussed varying degrees of transparency in respect to understanding the output from artificial intelligence, the worst being a black box where the underlying decision is masked in AI algorithms. So what does this all mean? Of course, in the travel industry, we traditionally have a different term for a “black box”, but in the context of AI, a black box output implies that it may be challenging for the target audience to understand the rational for a given decision. The key here is defining the target audience.
Article | February 24, 2020
The very essence of travel and hospitality lies in connecting people to each other as well as to places and experiences. However, consumer behavior is constantly changing, competition continues to heat up, and the industry, though witnessing consolidation at various levels, continues to be highly fragmented. So, as new and emerging technologies are playing a pivotal role in the rapid digitization and automation of this increasingly ‘connected’ world, it only makes sense that players in the space are frontrunners in terms of their implementation. Artificial Intelligence, in particular, is proving to be useful for a number of processes and functions across businesses in the travel and hospitality space, both in terms of internal operations and enhancing the experience for the end-users.
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