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Hotels VIVA

Hotels VIVA 20 years later 1998 - 2018 · Change so that nothing changes Twenty years later this is our attitude, the same as always; continue day by day giving the best of ourselves.

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Technology Transforming the Travel Industry

Article | February 24, 2020

The travel and leisure industry is undergoing a major evolution with personalisation. Travellers’ experiences can now be deeply customisable at every stage, from research and booking to tailoring the main event itself, and interactions after it has taken place. Choices are plentiful on the internet and whether people realise it or not, they want businesses to provide them with an experience adapted to their needs and preferences. New releases in technology are enabling the transformation of the customer experience through hyper-personalisation, while at the same time increasing the efficiency of business operations. Advancements in MarTech and related tools are increasingly being applied in travel and leisure to make the world seem more connected, empower travellers to explore, simplify the decision-making process, and be on hand to guide users through their journey.

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How a travel club can better connect brands to their users

Article | February 19, 2020

As the number of travelers rises year after year, the number of members enrolled for travel-based rewards programs continues to rise along with it: According to one survey, about 56% of travelers were a part of one or more hotel loyalty programs, while 54% belonged to at least one airline loyalty program. What can brands take from this data? That travel can be leveraged as a way to strengthen loyalty among members with the right set of benefits, added value and perceived value of a personal connection to the brand.

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Travel tech pros put sustainability behind economy as key challenges for 2020

Article | February 10, 2020

Economic uncertainty is deemed to be the biggest challenge facing the travel industry, ahead of climate change and sustainability issues, according to new research. A survey by Travel Technology Europe, sister brand of PhocusWire, reveals that 53% of those polled put economic conditions at the top of the list of concerns followed by sustainable travel at 45% and climate change at 44%. The study was carried out in the run-up to the United Kingdom's general election in early December 2019, so the challenge of economic uncertainty is not that surprising.

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How modern companies are disrupting business travel

Article | March 4, 2020

For decades, people had two ways to make travel arrangements. There’s the do-it-yourself (DIY) approach, beloved by individual travelers and small groups for its budget-friendliness and accommodation of various preferences. There’s also corporate travel management, used by business travelers and companies with no time or patience to plan for frequent work trips. Unlike personal travel, business travel has several limitations: which airlines and hotels a company can book with, where and how bookings can be made, and what expenses are considered valid for reimbursement.

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Spotlight

Hotels VIVA

Hotels VIVA 20 years later 1998 - 2018 · Change so that nothing changes Twenty years later this is our attitude, the same as always; continue day by day giving the best of ourselves.

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