Europe’s holiday rentals market
On behalf of ASSA ABLOY, market intelligence researcher SAC Insight conducted exclusive qualitative and quantitative research on the size, nature and growth prospects of the holiday rentals market in Europe.1 For the first time, we are able to publish some of our data. We define a 'holiday rental' as an accommodation option providing an alternative to a hotel, guest house, hostel or campsite. A catch-all term, it incorporates myriad property types: apartments, farm stays, private homes, resorts, cabins, condominium complexes, villas, cottages, chalets, and more. Holiday rentals also include self-catering properties, rented holiday homes, holiday lets and gîtes (specific to rural France).