EyeforTravel San Francisco Summit 2018 Round-up

| May 31, 2018

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The San Francisco 2018 summit was all about helping travel industry professionals separate the real from the hype. Check out the Round-up to see where the industry is placing its bets for the future.EyeforTravel’s San Francisco Summit 2018 brought together the industry to dissect the technological transformations that are constantly shifting the ground on which we stand and to plot a safe path through the change. Read the Summit Round-up now to see what top brands had to say about artificial intelligence, loyalty, mobile marketing, data management, blockchain and more

Spotlight

tripsta

In 2005, two restless entrepreneurs founded a startup in the heart of one of the world’s travel hot spots—Athens, Greece. Initially called travelplanet24, our online travel agency is one of the largest and most recognized leaders in the industry. Our trusted brands, tripsta, airtickets and travelplanet24 are preferred by more than a million loyal travellers throughout the 50+ global markets that we presently operate in.

OTHER ARTICLES

How Security, Privacy, and Trust Can Help Travel Brands Offer a More Human Experience

Article | February 25, 2020

To deliver the richer, more fulfilling experiences that travelers crave, travel brands depend on a growing cache of customer data. More data can mean more opportunities to deliver an elevated human experience, personalized to each traveler’s needs and wants. But many brands are opaque about just what data they are collecting, and customers often don’t have any way to know how it may be used, how well it is secured, and what, if any, control they have over their personal information. Hence, the trust that travelers place in the industry is at risk, which ultimately could impact their travel choices.

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FlightHub & JustFly on robots and travel

Article | February 10, 2020

Over the past decade the travel industry has seen waves of technological trends: mobile booking, voice search, augmented reality, and more. The use of robots in travel is one such trend. It’s changing the way people travel and taking the world literally by storm. The potential impact of robots on the tourism and hospitality sector can’t be understated. Chatbots, programmable suitcases, and security bots are a few examples of how robots may be changing the way travelers navigate the globe forever. FlightHub and JustFly discuss why robots are a technological trend the travel industry should look forward to.

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Will the travel industry adopt white box AI?

Article | February 17, 2020

I recently attended a Venture Beat webinar entitled: 3 Keys To Moving Toward White-Box, Explainable AI. The panel discussed varying degrees of transparency in respect to understanding the output from artificial intelligence, the worst being a black box where the underlying decision is masked in AI algorithms. So what does this all mean? Of course, in the travel industry, we traditionally have a different term for a “black box”, but in the context of AI, a black box output implies that it may be challenging for the target audience to understand the rational for a given decision. The key here is defining the target audience.

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Digital marketing in the age of coronavirus - what travel brands need to know

Article | March 12, 2020

As markets around the world reel from the turmoil of the COVID-19 coronavirus, companies of all sizes are feeling the effects - perhaps none more so than those in and adjacent to the travel industry. The crisis is forcing companies to reevaluate many aspects of their financial plans for the foreseeable future and - particularly for those operating in the B2C space - to reassess their digital marketing strategies such as paid search. After all, does it make sense to pay for traffic if consumers aren’t buying travel?

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Spotlight

tripsta

In 2005, two restless entrepreneurs founded a startup in the heart of one of the world’s travel hot spots—Athens, Greece. Initially called travelplanet24, our online travel agency is one of the largest and most recognized leaders in the industry. Our trusted brands, tripsta, airtickets and travelplanet24 are preferred by more than a million loyal travellers throughout the 50+ global markets that we presently operate in.

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