Hospitality Management
Article | June 19, 2023
Discover the top hospitality management trends in 2023 to elevate the travel and tourism businesses. Adapt to hospitality marketing trends that are reshaping the hospitality and travel industry.
Contents
1. Introduction
2. Importance of Hospitality Technology for Hospitality Industry
3. Five Hospitality Management Trends Shaping the Industry
3.1 Hotel Work Spaces
3.2 Robots in Hotels & Restaurants
3.3 Hyper-Personalization
3.4 Holistic Hospitality
3.5 Digitalized Guest Experiences
4. Today to Tomorrow: Hospitality Management 2.0
5. Final Thoughts
1. Introduction
The hospitality industry has undergone a significant transformation in recent years, leading to a need for businesses to gain a competitive edge. While some businesses couldn't withstand the challenges, others adapted swiftly, and innovative concepts emerged to cater to the new normal. In 2023, technology will continue to advance rapidly, and the trends in the hospitality industry will harness its potential in exciting new ways. Despite uncertain household budgets, consumer trends indicate a strong desire for hospitality and tourism. However, to thrive in this landscape, hospitality businesses must stay informed about the latest industry trends to optimize costs, maximize profitability, and ensure continued success in 2023 and beyond.
2. Importance of Hospitality Technology for Hospitality Industry
The hospitality industry, characterized by intense competition, prioritizes staying abreast of the latest hospitality management trends. Embracing technology offers many benefits, including streamlined processes, cost reduction, decreased staff workloads, increased revenue potential, and enhanced customer experiences.
By leveraging the latest technology, businesses can achieve work accuracy that surpasses what can be accomplished by human staff alone. Technology solutions make tasks more manageable and enable companies to meet the increasingly high expectations of today's customers. Keeping up with the latest hospitality technology trends is crucial, allowing businesses to stay caught up to their competitors. Failure to do so may grant rival companies, a significant competitive advantage, especially if they adopt technology that resonates with customers while others continue with traditional methods.
3. Five Hospitality Management Trends Shaping the Industry
3.1 Hotel Work Spaces
The rise of remote work has become a prominent trend in hospitality management and is projected to have a lasting impact. Fueled by the global public health crisis, numerous notable companies, including tech giants like Twitter, Facebook, and Amazon, have announced their intention to adopt a hybrid or flexible approach to remote work. The industry's future presents a significant opportunity for hospitality venues to position themselves as remote working hotspots for locals and travelers. Hotels and F&B establishments can capitalize on this trend by adapting their offerings to cater to the needs and preferences of this emerging segment. Providing ample plug sockets, offering free high-speed WIFI, creating well-equipped meeting rooms, and serving great coffee are essential starting points to attract remote workers and cater to their requirements effectively. By embracing and accommodating remote work trends, hospitality businesses can gain a competitive edge, enhance hotel operations and successfully meet the demands of this evolving market segment.
3.2 Robots in Hotels & Restaurants
An intriguing trend that has captured the attention of the hospitality industry is the growing integration of robotics and their application in tasks traditionally carried out by human personnel. A notable example includes the utilization of robots in the role of concierge within hotels, where they can warmly greet guests and provide them with essential customer information.
Moreover, certain hotels have begun implementing robots for cleaning, including vacuuming floors and even employing germ-killing capabilities. This practice holds potential for widespread adoption throughout the broader hospitality industry, including restaurants and other establishments. Integrating robotics in these operational aspects presents an exciting opportunity to enhance efficiency, improve customer experiences, and explore innovative avenues for growth and optimization within the industry.
3.3 Hyper-Personalization
In today's hospitality landscape, guests have elevated their expectations to be recognized and treated as individuals, driven by the increasing demand for personalized interactions. Recent research indicates that 71% of tourists now anticipate personalized experiences. However, many businesses are still limited to personalizing at a segment level, while customer expectations have advanced well beyond that, reaching the realm of hyper-personalization in 2023.
To achieve hyper-personalization, hospitality businesses can adapt trends in tourism industry and leverage technological platforms such as Customer Relationship Management (CRM) and Customer Experience Management (CEM). These platforms utilize big data to create highly tailored one-to-one interactions between guests and hosts at scale. By drawing on data insights into customers' browsing and buying behaviors, hotels, travel providers and restaurants can customize their offers, promotions, and services to align with individual preferences and needs.
3.4 Holistic Hospitality
The current preventive medicine and self-care trend is gaining significant traction in various industries. In particular, the wellness sector is experiencing exponential growth, evolving into a thriving trillion-dollar market. Hospitality venues, especially those equipped with spa facilities, can capitalize on this trend and secure a substantial portion of this lucrative market.
While traditional beauty and relaxation spa services remain relevant, there is a rapid surge in demand for health diagnostic technology and customized treatment plans. Expert professionals are now offering personal or group sessions to foster vitality, facilitate healing, manage stress, achieve emotional balance, promote mindfulness, and enhance sleep quality. This evolving landscape presents a unique opportunity with trends in tourism and hospitality industry to expand offerings and meet the increasing customer demand for holistic wellness experiences.
3.5 Digitalized Guest Experiences
The increasing significance of apps in managing hotel services is reshaping the hospitality industry and revolutionizing the guest experience. The digital and contactless services trend has gained significant momentum, leading to a comprehensive transformation of customer-facing operations. Technology-assisted options, such as mobile check-in, contactless payments, voice control, and biometrics, redefine how guests interact with hotels.
Customers, who have grown accustomed to the convenience of unlocking their smartphones and laptops using facial and fingerprint recognition, will soon expect the same level of ease when accessing their hotel rooms. However, implementing these upgrades may pose financial challenges for establishments that provide these advanced services. To remain ahead of the curve and meet evolving customer expectations, hoteliers should invest substantially in adopting and maintaining the necessary technologies.
4. Today to Tomorrow: Hospitality Management 2.0
The future of the hospitality industry holds several key dimensions that hoteliers need to consider. First, shifting from standardization to personalized experiences is critical as travelers seek tailored services. Second, focusing on niche markets and value creation through customization and specialization lead to increased success. Embracing technology as a business accelerator is the third dimension, as it plays a central role in the hotel experience and enable innovative concepts. Fourth, social responsibility is a moral and economic obligation, with sustainability becoming a key focus. Developing responsive and resilient business models is the fifth dimension, essential for managing the risks and regulations associated with the growing tourist flows.
While the consensus among respondents in recent survey emphasizes the need for the businesses to adapt to hospitality industry trends 2023 to evolve and adapt to the current environment, some participants expressed more extreme views, suggesting that traditional hotel rooms may become obsolete. These individuals point to the growing impact of the sharing economy and the inclination of today's customers to seek alternatives to conventional hotels. They believe that the adjustments in offerings mentioned earlier may not be sufficient and that the industry must undergo a true reinvention to remain relevant.
This perspective highlights the importance of continuous innovation and staying ahead of evolving customer preferences. While personalized experiences, niche markets, technology integration, social responsibility, and resilient business models are key areas of focus, the industry needs to remain agile and open to further transformations.
5. Final Thoughts
As the hospitality industry continues to evolve, businesses must embrace key hospitality management trends to gain a competitive edge and ensure future success. The integration of technology, such as robotics in hotels and restaurants, offer opportunities for enhanced efficiency and improved customer experiences. Hyper-personalization is becoming essential, with guests expecting tailored interactions and customized offerings. The growth of the wellness market presents a chance for hospitality venues to capitalize on preventive medicine and self-care trends. Digitalized guest experiences, including mobile check-ins and contactless payments, are reshaping customer-facing operations. Looking ahead, the industry needs to shift from standardization to personalized experiences, focus on niche markets, embrace technology, prioritize social responsibility, and develop responsive business models. While some experts suggest traditional hotel rooms may become obsolete, it is crucial to continually innovate and adapt to changing customer preferences to remain relevant in the dynamic hospitality landscape.
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Hospitality Management
Article | July 18, 2023
Business travel is a huge expense for many companies. Did you know that the average cost of a business trip totals $1,286?
Lodging accounts for the majority of that figure, while meals, flights and car rentals make up the rest.
But it’s not all bad news. For every dollar spent on business travel, companies see a $2.90 increase in profit and a $9.50 increase in revenue. So, business travel is at least well worth the investment.
Nevertheless, wouldn’t it be great if you could make that same amount of profit and revenue with a smaller business travel spend?
That idea isn’t as crazy as you might think. Many companies rely on an unmanaged business travel system. They waste time, effort and money by manually organizing their work trips.
By choosing a corporate lodging solution for all of your hotel bookings, you automate a lot of the process, achieving cheaper and more efficient business travel as a result.
So how exactly does a corporate lodging solution save companies time, effort and ultimately, money? Let’s dive into the details
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Hospitality Management
Article | July 19, 2023
In recent weeks, call centers have struggled to keep up with consumer complaints about a large number of delayed and canceled flights. As a result, some are turning to automation, specifically an artificial intelligence program based on advanced natural language processing (NLP). In April 2022 alone, the US Department of Transportation received 5,079 complaints about airline service, a more than 320 percent increase from the same month three years prior.
Travel Industry Chasing Task Automation and Personalized Customer Service
Customers cannot reach customer service representatives without struggling, waiting as long as eight hours because of cancelled or delayed flights. This situation makes call centers seek the help of conversational AI solutions that offer task automation and personalized customer service powered by NLP. NLP improves linguistic interpretation skills and response rate.
In contrast to a traditional interactive voice response structure, which walks callers through a series of menus, modern conversational AI solutions immediately ask callers how they can help and quickly get them the right answer.
With the help of an AI-powered solution, call center employees aren’t overwhelmed by lower-level, less complicated queries and can rely on AI to do mundane tasks that consume their time. In addition, customers can help themselves through the automation. Any complex, emotionally-driven conversations are directed to human contact centers automatically.
An Airline Uses Mosaicx to Enhance the Customer Experience
Intrado, a company that provides an artificial program called Mosaicx, helped an airline client decrease its call abandonment rates by 60%. The solution supports 20 languages, so global clients can be handled seamlessly.
AI-powered Call Centers will be Common in the Travel Industry
Businesses are swiftly adopting AI-powered conversational solutions to address the spike in flight cancellations and delays due to pilot shortage, the Great Resignation, and the permanent shift to remote working.
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Hospitality Management
Article | June 20, 2023
Elevate your expertise with these must-read hospitality management books offering a comprehensive guide to enhance your skills, providing industry trends-related insights and live cases & examples.
In the constantly evolving hospitality industry, professionals must stay abreast of the latest trends and insights. Whether you are an industry veteran, an aspiring hospitality worker, or a student pursuing a degree in hospitality management, the right books can provide you with valuable knowledge and direction. The growth of the hospitality industry on a global scale has led to the emergence of a wide range of exceptional books that cover various topics. These include digital marketing strategy, e-commerce tourism, personal experiences, practical advice, and in-depth industry analysis. This curated selection of ten top books on hospitality management offers valuable insights into the industry, allowing you to stay ahead of the curve and enhance your expertise in the field.
1. Unreasonable Hospitality
Author Name: Will Guidara
For professionals in the hospitality and tourism sector looking to advance their knowledge of hospitality management, the book Unreasonable Hospitality: The Extraordinary Power of Giving People More Than They Expect is a must-read. One of the books on hospitality management written by Will Guidara, a former co-owner of the famous eatery Eleven Madison Park, it imparts essential lessons and insights from his journey to turn the struggling business into the world's best restaurant. Guidara emphasizes the transformative power of going above and beyond anticipation through extreme alterations, a strong collaboration between the kitchen and dining room, and remarkable, personalized kindness experiences. This national bestseller book encourages readers to discover the wonder in their work and produce incredible experiences for others with its captivating anecdotes and industry experts' wisdom.
2. Be Our Guest: Revised and Updated Edition
Author Name: Theodore B. Kinni
Be Our Guest: Revised and Updated Edition: Perfecting the Art of Customer Service (The Disney Institute Leadership Series) is one of the essential hospitality management books for industry professionals seeking to improve their customer service skills. Based on the renowned Disney methodology, this book emphasizes exceeding customer expectations beyond mere satisfaction. The book reveals exceptional business strategies that underpin the enchantment of quality service, using insights not typically found in conventional workplaces. Whether one works in hotels, restaurants, or any other hospitality-related industry, reading this book on hospitality management will help envision new opportunities and provide techniques for exceptional customer experiences. In addition, Kinni has published twenty books on topics covering sales, marketing and leadership, targeting hospitality management as the focused audience.
3. First Class Travel on a Budget: How to Hack Your Credit Cards to Book Incredible Trips for Less
Author Name: Zachary Abel
Discover the secrets for five-star vacation on a specific back pocket budget with "First Class Travel on a Budget: How to Hack Your Credit Cards to Book Incredible Trips for Less." In this insightful guide, Zachary Burr Abel shares his expertise in navigating airline loyalty programs, credit card promotions, and hidden travel fees. With actionable advice and humorous anecdotes, reading this hospitality and tourism management book will help professionals learn how to fly first class, find deals on rental cars and hotels, earn airline points, and maximize credit card rewards. This invaluable resource is a must-read for anyone in the hospitality industry looking to elevate their expertise in managing travel and providing exceptional guest experiences.
4. Hospitality Management People Skills and Manners On and Off the Job
Author Name: Lyn Pont PhD
For professionals seeking to start their career or improve their career in hospitality, one of the must-reads hotel management books by Pont is Hospitality Management: People Skills and Manners On and Off the Job. This hospitality book covers various topics, including service, relationships, integrity, communication, personal image, and creativity. Focusing on soft skills and the cultural expectations of guests, Pont provides practical advice and industry insights to help readers excel in their careers. Whether you're a seasoned executive or new to the industry, this treasure trove of information will equip you with the necessary tools to deliver exceptional customer care, represent your organization with professionalism and confidence as well as help you to stand out in the competitive hospitality industry.
5. Strategic Management for Tourism, Hospitality and Events
Author Name: Nigel G. Evans
Strategic Management for Tourism, Hospitality and Events is a comprehensive guide designed to equip students in the hospitality industry with essential strategic management principles. This exceptional book bridges the gap between theory and practical through industry-based case studies and examples, offering a deeper understanding of strategic management in the context of tourism, hospitality, and events. The third edition of this book features updated international case studies covering SMEs and large-scale businesses integrated throughout to show the various applications of strategic management theory, big data, artificial intelligence, sustainability, and innovation. With accessible language and helpful features, this resource is a valuable tool for students seeking to enhance their knowledge and excel in the dynamic field of tourism, hospitality, and events management.
6. Setting the Table: The Transforming Power of Hospitality in Business
Author Name: Danny Meyer
One of the bestselling hospitality and tourism management books, Setting the Table: The Transforming Power of Hospitality in Business, is a book by Danny Meyer, an acclaimed restaurateur behind successful ventures like Union Square Cafe and Shake Shack. Meyer shares his invaluable insights on developing a dynamic philosophy called Enlightened Hospitality, which focuses on fostering strong relationships within the organization and delivering exceptional customer satisfaction. It is one of the influential hospitality management books that draws from real-life experiences and teachings applicable to anyone in the hospitality industry or any business sector. This motivational work, considered a landmark in the field, provides valuable lessons for managers, executives, and staff, enhancing their effectiveness and deepening their appreciation for achieving excellence in their work to improve hospitality experience.
7. Operations Management in the Hospitality Industry
Editor Name: Peter Szende, Alec N. Dalton (Editor), Michelle (Myongjee) Yoo
To improve operations and enhance hospitality management expertise, the book titled ‘Operations Management in the Hospitality Industry’ is an essential resource for the tourism and hospitality experts. This book covers various topics crucial to operational success in restaurants, resorts, and other hospitality establishments, as well as equips readers with fundamental techniques and tools for analyzing and improving operational capabilities. With its comprehensive approach, incorporating key theories, frameworks, and industry examples, the book offers valuable knowledge for students preparing for their careers and working professionals.
8. Event Management for the Tourism and Hospitality
Author Name: Bonita M. Kolb
If you are looking for a comprehensive guide, Event Management for the Tourism and Hospitality Industries is a book designed to equip readers and practitioners in the hospitality industry with the essential knowledge and skills for planning, managing, and evaluating events. This book covers various topics, including visitor segmentation, budgeting, promotion, and post-event assessment, while addressing contemporary issues such as environmental sustainability, cultural diversity, technology, and community engagement. Through international case studies, readers will gain real-world insights and learn how to connect events with local heritage and culture, delivering personalized experiences to visitors. It is one of the best hospitality management books that includes a practical approach and detailed event plan outline.
9. Tourism Management
Author Name: Stephen J. Page
One of the best books for hospitality management and tourism by Stephen Page, Tourism Management provides a thorough understanding of the fundamental principles of tourism. Currently in the 6th edition the book offers a global perspective on the industry, and will not only benefit students pursuing a degree, diploma, or simply studying the subject, but it will also help professionals in the tourism industry. This book includes content on contemporary issues affecting businesses, enhanced sustainable development strategies to overcome climate change challenges, and a section with different perspectives from China and South America on using taxation to limit travel air behaviour. Furthermore, it combines textual content and features case studies with diagrams, and images, offering valuable insights into the evolving landscape of tourism management.
10. Hospitality Management: A Brief Introduction
Author Name: Roy C Wood
An easy-to-operate introduction for students of hotel and hospitality management and hospitality studies, Hospitality Management: A Brief Introduction offers a concise and comprehensive overview of the hospitality industry, making it an essential read for students new to the industry. Authored by Roy Wood, an expert in academia and practice, this book covers key areas such as employee relations, accommodation and food management, marketing and sales, industry strategy, management roles, education, and future trends. By drawing on a range of established research and incorporating the perspective of the hospitality consumer, Wood provides readers with a well-rounded understanding of the industry's realities and challenges. This book is a valuable resource for anyone studying or working in hospitality management.
Summing Up
The hospitality industry is transforming rapidly, driven by technological advancements, changing consumer expectations, and emerging trends. As we look to the future, hospitality professionals must proactively stay ahead of the curve and elevate their expertise. These hospitality industry books empower readers to navigate the evolving landscape, embracing innovative practices and sustainability and delivering exceptional guest experiences. By advancing their knowledge and embracing essential insights and strategies, hospitality professionals can position themselves for success in the dynamic world of hospitality management operations.
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