Flying solo

| October 14, 2018

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According to a May 2018 study of global travelers by Booking.com, there’s been a big surge in solo travel, “with two fifths (40 percent) of global Baby Boomers having taken a solo trip in the last year, and a further fifth (21 percent) planning to take one in the future.”

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Travel Focus International

Travel Focus International is a Miami-based luxury representation company working in partnership with the finest luxury hotels, safari lodges and destination management companies around the world. To assist its clients with their unique needs, LFI provides expert sales and marketing services and representation in key international markets, including the critical U.S., Canadian and Latin American markets.

OTHER ARTICLES

How will travel loyalty programs respond to coronavirus?

Article | April 3, 2020

During Q4 2019 I had multiple conversations with companies from the hospitality, retail and banking sectors that were either launching or redefining their loyalty programs. In all cases, companies were looking to provide greater value to their members and to stand out from the crowd of meaningless programs. As we all know, things have changed, and plans have been by more urgent matters.There is, however, a tremendous opportunity right now for loyalty programs to step up during the ongoing coronavirus crisis and show why being a member makes a difference.

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How blockchain is reinventing travel loyalty programs for both brands and consumers

Article | April 3, 2020

According to the latest Bond Brand Loyalty Report, memberships across industries continue to rise and now average 14.8 per person. But - considering total global spend on loyalty programs is estimated to be $323 billion in 2019 – a more critical statistic is: on average people are active in less than half (6.7) of the programs they belong too. More often than not, loyalty programs do not drive loyal behavior. The travel sector has some of the lowest satisfaction rates, according to Bond’s survey of 55,000 consumers in more than 20 markets around the world. Only 37% of hotel loyalty members and 38% of car rental members say they are satisfied with their programs; airlines, meanwhile, fare slightly better at 42%.

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Loyalty goes the extra mile in travel

Article | April 3, 2020

Checking out of a hotel room or disembarking a plane used to have a certain finality to it. Travelers and brands parted ways at the end of the journey, and customer loyalty didn’t go beyond collecting miles or points. Now, reimagined travel experiences are extending customer engagement beyond the trips themselves. And the relationships between brands and travelers are no longer grounded on simple transactions. Travel brands are going beyond simple rewards to redefine loyalty programs around customer service, customer journeys and customer trust.

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A realist’s take on travel advertising in 2020

Article | April 3, 2020

Given travel marketers’ established role in pushing the boundaries of advertising, a lot of the crystal-gazing that happens in our industry every year involves speculation about exciting developments in artificial intelligence, machine learning and other automated innovations. To be sure, these things are happening, but focusing on this sliver of innovation within travel advertising neglects the mega-forces that are reshaping the industry right before our eyes. In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Here are the key trends that will have the greatest effect on travel brands’ ability to advertise effectively.

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Spotlight

Travel Focus International

Travel Focus International is a Miami-based luxury representation company working in partnership with the finest luxury hotels, safari lodges and destination management companies around the world. To assist its clients with their unique needs, LFI provides expert sales and marketing services and representation in key international markets, including the critical U.S., Canadian and Latin American markets.

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