Holiday digital marketing For the travel and tourism industry

| December 16, 2019

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The holiday season is quickly approaching, it’s essential that your destination or your hotel have the right Digital Marketing strategy guidelines laid out to boost engagement, visits and direct bookings.

Spotlight

Hoteliers.com

Established in 2005, Hoteliers.com is one of first large travel e-commerce companies in The Netherlands. Offering both the best possible software for hotels and hotel rooms for guests, Hoteliers.com is the number one destination to ensure the most direct, commission-free bookings for your hotel.

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Loyalty goes the extra mile in travel

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Checking out of a hotel room or disembarking a plane used to have a certain finality to it. Travelers and brands parted ways at the end of the journey, and customer loyalty didn’t go beyond collecting miles or points. Now, reimagined travel experiences are extending customer engagement beyond the trips themselves. And the relationships between brands and travelers are no longer grounded on simple transactions. Travel brands are going beyond simple rewards to redefine loyalty programs around customer service, customer journeys and customer trust.

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Online Travel Trends to Watch out for in 2020

Article | March 3, 2020

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How data is shaping the traveler experience

Article | March 17, 2020

Travel managers have long looked for a way to improve the traveler experience. They’re providing new tools and services to the employees, hoping that this will increase compliance and reduce costs. However, these results are not often achieved, because tools are implemented without a true understanding of the traveler and their needs. In our upcoming white paper, we’re looking at how data is shaping the traveler experience – and how it drives travel management to achieve results. For this research project, Phocuswright partnered with AirPlus International to understand how much has changed since Big Data was first talked about in corporate travel.

Read More

Spotlight

Hoteliers.com

Established in 2005, Hoteliers.com is one of first large travel e-commerce companies in The Netherlands. Offering both the best possible software for hotels and hotel rooms for guests, Hoteliers.com is the number one destination to ensure the most direct, commission-free bookings for your hotel.

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