Hospitality and leisure trends 2019

| April 26, 2019

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The hospitality and leisure (H&L) industry is big and diverse; it has traditionally claimed some of the closest relationships with global consumers of any sector. People eat, sleep, play games, cement friendships and seek cures in H&L facilities. Given this dynamic, it isn’t surprising that the ability to create brand awareness campaigns that feel like one-on-one communication with potential customers—that is, campaigns that speak directly to customers’ preferences and desires—has always been a keystone of success for H&L companies. But recently, for many parts of the hospitality and leisure industry, that connection to consumers has frayed.

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OTHER ARTICLES

FlightHub & JustFly on robots and travel

Article | February 10, 2020

Over the past decade the travel industry has seen waves of technological trends: mobile booking, voice search, augmented reality, and more. The use of robots in travel is one such trend. It’s changing the way people travel and taking the world literally by storm. The potential impact of robots on the tourism and hospitality sector can’t be understated. Chatbots, programmable suitcases, and security bots are a few examples of how robots may be changing the way travelers navigate the globe forever. FlightHub and JustFly discuss why robots are a technological trend the travel industry should look forward to.

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Loyalty goes the extra mile in travel

Article | February 18, 2020

Checking out of a hotel room or disembarking a plane used to have a certain finality to it. Travelers and brands parted ways at the end of the journey, and customer loyalty didn’t go beyond collecting miles or points. Now, reimagined travel experiences are extending customer engagement beyond the trips themselves. And the relationships between brands and travelers are no longer grounded on simple transactions. Travel brands are going beyond simple rewards to redefine loyalty programs around customer service, customer journeys and customer trust.

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Corporate travel on the front line of global incidents

Article | March 18, 2020

As the effort to contain COVID-19 drives countries to close their borders and airlines to ground fleets, the corporate travel management community remains on the front line of getting people home or to their place of work. As much as most consumers can only watch the situation as it changes hour by hour, travel management companies must react to those changes. Fahim Khan, product development director for TMC Reed & Mackay, says that right now while there is not much new travel being booked, there are still bookings to be managed. “There’s still quite a bit of volume for us in terms of refunds and making sure people are able to change. There’s also quite a bit of engagement from an account management point of view as we look to advise on what we’re seeing in the industry.

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The Key to Ensuring Employee Awareness with Business Travel

Article | March 6, 2020

The over-reliance of a large number of organizations on Travel Risk apps, SOS alert technology and 24/7 Global Security Operation Centers (GSOCs) foster a false sense of security among travelers. Even though they are a crucial part of a comprehensive risk management plan, the vast majority of SOS alert apps, traveler monitoring tools and travel risk management technologies are reactive in nature and therefore, when deployed as standalone solutions, detract from more pro-active means of avoiding dangers and mitigating risk.

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Spotlight

URSO Hotel & Spa

Welcome to URSO Hotel & Spa. A unique experience in a unique city. In the centre of Madrid, but away from the well-trodden tourist areas, Hotel Urso is the first 5-star boutique hotel of its kind in the capital.

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