HOTEL OF THE FUTURE

March 15, 2018 | 53 views

Hotel chains have traditionally been focused on physical space and “heads in beds.” Today, hotel chains are multi-brand entities bringing varied faces and experiences to their guests. However, the hotel industry is in a period of significant evolution which presents a unique opportunity to reinvent the travel experience.

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TRAVEL TECHNOLOGY,BUSINESS TRAVEL

Age of Digital Concierge: Hotel Chatbots Are Redefining CX

Article | July 20, 2022

The travel industry is reviving. Tourist spots across the globe are packed with excited explorers. Though it feels like everything is going back to normal, the way people travel has changed. The hospitality tech revolution is making mundane tasks easier and the customer experience richer. Most travelers prefer self-service over waiting to be served. Online planning and bookings have picked up pace, so have contact-less check-in and 24/7 digital concierge. Hotels must swiftly meet these evolving demands or risk losing in the race. They must incorporate technology into their day-to-day operations to eliminate human error, increase their service efficiency, and, above all, offer an outstanding customer experience. One of the technology trends reshaping the travel and hospitality industry is digital concierge—hotel chatbots that bring the concierge desk into the palm of a guest’s hand. Convenient, right? A Sneak Peak into Hotel Chatbots Hotel chatbots are software applications that communicate with your hotel’s website page visitors and resolve their queries. They are either programmed to behave a certain way or can be AI-powered. Programmed chatbots are configured to answer a limited set of questions. However, they can collect visitor information so your customer executives can get in touch with prospects to resolve their queries or provide them with booking assistance. On the other hand, AI-powered chatbots use NLP (Natural Language Processing) and ML (Machine Learning) to analye human behaviour and accordingly answer questions. Digital Concierge Brings in Conversions Personalized communication forms the crux of customer experience. A desired, non-intrusive interaction between a guest and a chat bot can create strong engagement and help the guest to make a booking at your hotel. In such cases, the bot will forward the booking inquiries directly into the IBE (Internet Booking Engine) and strengthen your direct sales. 30-50% of the chatbot-prospect interactions result in IBE forwarding of booking inquiries. This statistic shows how accepting the guests are of the chatbot’s services. (Source: DialogShift, Olga Heuser) Chatbots can also be integrated into social media platforms and instant messenger platforms so that guests can directly make bookings from a platform of their choice. How are Hotel Chatbots Redefining CX? Apart from bringing in revenue through direct sales, hotel chatbots also create a solid customer experience for the guests, so they don’t go home unsatisfied and give you a good review online. Here are the ways in which they enhance the customer experience: 24/7 Availability- Chatbots promptly respond to guest queries round the clock Multi-Lingual Support- Languages are not a barrier for them Efficiency- They lighten your hotel staff’s load of answering guest queries Customer Retention- They collect guest information, which helps in retention and follow-up Brand Awareness- They are brand representatives and increase brand awareness through responsiveness Additionally, AI- powered chatbots can also: Highlight the hotel’s special features upon check-in Recommend places and activities to do around the hotel with pictures and links Request feedback from guests about services Assist with table reservations or pool-side orders The Cosmopolitan, Las Vegas Used Rose to Impress Guests The introduction of Rose, a smart chatbot that converses with guests on The Cosmopolitan’s website, changed the game for the hotel. The bot’s playful personality wooed hotel guests. Those who made a booking directly from the website ended up spending 37% more than those who did not engage with her. Let’s Wrap It Up A hotel chatbot refines the concierge experience for guests through rapid response times and enhances your hotel’s AI marketing efforts. It can be an invaluable asset for hotel business owners looking to stay ahead in the race.

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AIRLINES AND AIRPORTS

AI CRM and Online Booking Tipped To Boost Travel Recovery

Article | July 12, 2022

Travel technology professionals view tech as the way to help travel come back stronger, according to research. The TravelTech Show (formerly TTE Europe) polled buyers and suppliers who listed artificial intelligence, customer relationship management and online booking tools as the top three technologies to help boost recovery. Rounding out the top five were self-service portals and innovative payment options. The findings will be unsurprising to many in the industry already looking to AI, the cloud and other technologies to boost efficiency and improve the customer experience. Brian Sheerin, managing director of SABS Travel Technologies, says: Allowing travelers to self-book through an OBT [online booking tool] while still providing simple methods to communicate, such as online chat, are key to reducing customer frustration and allowing travel businesses the space to restructure, to resource and to meet customer expectations. OBTs were already playing a massive part in booking travel pre-pandemic and now it is even more important in the role of rebuilding the sector and customer confidence in it.”In recent weeks, American Airlines announced a far-reaching partnership with Microsoft, Expedia Group unveiled its new tech platform Open World and Miami Airport announced its rollout of biometric boarding technology. Payment developments and other advances in travel fintech also have been highlighted recently as an increasing priority to the industry as it looks to find new revenue streams. The TravelTech Show research also quizzed participants on the top challenges facing the travel technology industry currently, with economic uncertainty taking the top slot (52%), followed by COVID-19 restrictions (46%) and climate change (36%). Cyber security took fourth place compared to two years ago when it was in seventh place. Meanwhile, sustainable travel moved to seventh place compared to the second-place spot it held in 2020.

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TRAVEL TECHNOLOGY,HOSPITALITY TRENDS

Augmented Reality Transforming the Travel and Hospitality Industry

Article | June 24, 2022

“I believe that augmented reality will be the biggest technological revolution that happens in our lifetimes.” – Tim Sweeney, Founder and CEO of Epic Games Augmented reality (AR) has proved to be a significant concept in tourism and hospitality management in the past few years. It allows us to enhance the physical environment and enhance the experience of exploring the surrounding area. According to Grand View Research, the global market for augmented reality was worth USD 25.33 billion in 2021. From 2022 to 2030, the market is expected to grow at a compound annual growth rate (CAGR) of 40.9%. As things keep pace with digitalization and this generation seeks quick and efficient yet reliable methods, every sector widely uses the application of augmented reality. According to Hospitality Tech, the market size of augmented reality will reach $198 billion by 2025, and the hotel business will be one of the key contributors to this income target. Effectively, Starwood, Marriott and Holiday Inn are already making a difference in the travel and hospitality industry by leveraging this technology. An investment in AR brings a lot of change in business revenue for both small hoteliers and prominent hotel tycoons. AR Improve Customer Experience for Travel and Hospitality Redefine the customer experience with augmented reality in the tourism industry. AR-based travel apps help businesses enhance their services and offer personalized experiences to their customers. By adding interactive hotel features that make the space more fun, you can get people to visit nearby attractions. Utilizing CX to maintain and expand a client base produces a terrific asset that positively affects ROI. CX effectively boosts customer lifetime value (LTV), which can become self-perpetuating. Companies that excel at CX and customer-centricity are 60% more profitable and generate 5.7% more revenue than those that don't. Ideas for Implementing AR in the Tourism and Hotel Industry AR is utilized chiefly via smartphones and offers many options concerning interactive experiences. AR in Excursions & Travel Attractions AR technology may be a terrific marketing tool for guiding first-time guests through the hotel and a great way to retain customers and provide more engaging experiences. With the application of augmented reality software, a standard tourist map comes to life. Moreover, AR technology enables clients to examine points of interest, restaurants, and other businesses. Your hotel restaurant may even use augmented reality to let customers explore the menu and ingredients in a new way by showing them 3D versions of the meals on their phones. Transportation If you have a travel mobile app with AR, you can point out the transportation objects to get the best possible directions, travel route, next destination, and places to travel to. Pokemon Go shows one such example of how you can use modern digital technologies to make the travel experience even better. It became the first popular augmented reality game. This AR app brought players out into the street and made them move and travel a lot. Scadi is one such AR app in travel for visitors of Alpine ski resorts. It uses advanced algorithms to create the most comfortable, safe and exciting routes for skiers and snowboarders. Integrates with other technology Using augmented reality in conjunction with other technologies such as beacon technology allows your hotel to more efficiently promote to visitors and upsell through push notifications. For example, through push notifications, hotels may give partner companies special offers or discounts, and vice versa, partner businesses can advertise the hotel. Hospitality Industry Must Make Room for AR for Better ROI In a post-pandemic context, the travel and hotel industries embrace technological advancements that enhance visitor experiences, eventually boosting corporate income and reducing operating expenses. Utilizing interactive technologies like AR, VR, and other interactive technologies increases operational efficiency, productivity, and ROI. By using augmented reality with CMMS (Computerized Maintenance Management System) or EAM, you gain more understanding (Enterprise Asset Management). Augmented reality can assist facility managers in boosting the efficiency of their engineers and reducing the expense of ensuring their safety. AR will assist them in increasing their revenue by reducing their maintenance expenses. Using AR-based product models, the hospitality industry is gaining a significant competitive edge, resulting in faster sales cycles. Case Studies Holiday Inn During the Olympic and Paralympic Games in London in 2012, Holiday Inn introduced one of the first uses of Augmented Reality in a hotel setting. The experiences used picture recognition and chroma video. The program identified hotel locations and activated athlete video footage, merging real and virtual components. This Holiday Inn use case shows how hotels may leverage AR to develop unique guest experiences around local events. In addition, the campaign helped promote the hotel and bolster its status as the official hotel for the London 2012 Olympic and Paralympic Games. Premier Inn The Hub Hotel from Premier Inn, the largest hotel chain in the United Kingdom, is one of the few places to have adopted the AR technology back in 2016. The hotel provided a wall map of the local region in each room. Tourists could use their smartphones to read information about local areas of interest by pointing them at a wall. Conclusion The benefits of augmented reality in the travel and hospitality industries are immense. AR is a potent tool for increasing company potential and returns on investment. Utilizing innovative technology boosts your hotel's exposure and brand awareness while propelling it into the digital age. Augmented reality in the tourism industry truly sets you apart from the competition. FAQ How is augmented reality changing the travel & tourism industry? Augmented reality helps hotels enhance the physical locations they are attempting to attract visitors to, such as hotel rooms and local attractions. What is digital transformation in the hospitality industry? Digital transformation refers to how companies restructure themselves to adapt and modify their corporate culture to empower innovations that utilize technology and propel their enterprises to new levels of growth. What are the benefits of augmented reality? Creates unique customer experiences Reduces cognitive overload Increases engagement

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BUSINESS TRAVEL

Excellent Customer Experience in Travel Industry Generate Customer Loyalty

Article | May 10, 2022

As the impact of COVID-19 subsides, the devasted travel industry appears to be resuming normalcy with increased travel volumes. In addition, emerging tourism trends and technology in the travel industry have offered new possibilities for business travel to redefine itself. The present opportunities available in the travel sector may benefit your firm. However, customer experience in the travel industry has a significant impact on growing long-term loyalty. Providing a positive client experience is a significant problem for many in the travel and tourism industry. Customer Experience Is a Challenge to Recover Customer experience is a critical component of the travel and tourism industry. As travel volumes have increased in the post-covid era, so have negative travel experiences. Business travelers who commute frequently have higher expectations. For a very long time, they have voiced their dissatisfaction, even before the leisure travelers complained. This imbalance has been exacerbated by COVID-19. According to the American Customer Satisfaction Index, 38% of business passengers complained about the airline, double the percentage compared to leisure travelers. The actual question, though, is how to overcome this obstacle. Some companies may go above and beyond to reassure travelers with honesty, openness, and unmatched customer service. You may improve the customer experience by implementing the following ideas. Concentrate on the corporate culture Give specific examples of consumer advocacy Equip employees with the necessary tools According to a survey conducted by Think with Google, superior customer service is the most compelling aspect for high-value travelers. Additionally, 60% of them agree that customer service is the most crucial factor when it comes to picking a brand to travel with. CX Plays a Vital Role in Revenue Generation Managing customer experience in travel can enhance the brand-customer relationship, ultimately leading to revenue growth. The adoption of technology for travel booking, ticketing, and expenditure management has improved the customer experience. Satisfied customers increase income and assist firms in calculating the return on their travel and cost expenditures. Customer experience is a key differentiator that boosts customer happiness and loyalty, and both sells and establishes a competitive edge. “CX is the difference between success or slump.” — Chris Pescott, CEO of Perceptive. Annual business travel expenditures will reach $1.7 trillion globally by 2022. According to Statista, nearly 500 million business travels will take place withing the United States each year by 2022. Ways to Improve Customer Experience (CX) Use Tech to Create Breakthrough Customer Experiences Technology in the travel industry is regularly evolving. By putting technology at the center of each touchpoint, the industry is laying the groundwork for a successful customer experience in travel. Chatbots powered by AI and machine learning deliver client care 24 hours a day, seven days a week. Chatbots have been intelligently developed using cutting-edge technology and may be used in place of humans. AI is constantly evolving, making it more trustworthy and effective as a commercial solution. Embrace an Omnichannel Mindset With mobile devices accounting for more than 50% of online traffic, multi-device digital experiences have become the norm. In addition, today's customers interact with companies across various offline and online channels, frequently switching several times, and each stage of the journey must be seamlessly connected and consistent. As a result, adopting omnichannel is one of the most significant changes you will undertake. Use Customer Journey Mapping To create a customer journey, you must first understand your consumer. By comparing journey maps to core KPIs, you may gain a deeper insight into your customer experience and identify areas of concern and opportunity. You may use trip maps to enhance the customer experience and visualize the customer experience in the future. Alternatively, you may influence organizational transformation from the stage of inspiration to the planning and execution phases. Utilize all touchpoints and seek new possibilities for interaction. Case studies: KLM Royal Dutch Airlines KLM's social care staff are well-known for their responsiveness and efficiency – the airline even shows a live countdown on its Twitter header picture to inform consumers when they may anticipate a response. However, what sets the organization apart is its ability to generate unique customer experiences. Qatar Airways Qatar Airways is elevating the business class travel experience. At a recent travel industry conference in Berlin, the airline unveiled its Business Class QSuite. This is the first time a business class cabin has been offered and sold with a real double bed. However, the organization goes a step further by providing value to consumers traveling for business. Additionally, the QSuite may be an open work and meeting room. Multiple configuration choices appeal to clients seeking privacy or personalization. A score of 9.2 for audience insights indicates that the brand is in tune with its social audience well enough to cultivate an impressive number of committed followers. Conclusion The travel and tourism industry significantly benefits from nurturing an outstanding customer experience. Supremacy in customer experience can be offered with the help of sophisticated digital technology that can quantify effects and forecast behavior. In addition, as 'bleisure' travel continues to grow in popularity to blend business and leisure time, the customer experience in travel is increasing in relevance. FAQ: What are the benefits of a good customer experience? A good customer experience increases sales and creates customer loyalty. Moreover, it reduces complaints. How would you define excellent customer service? Great customer service means responding promptly to a client's wants, being responsive to their concerns, and offering an enthusiastic level of care. Do you value customer service or customer experience more? Consumer service results in a positive customer experience. Both are critical to the business's success.

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HOSPITALITY TRENDS

Radisson Blu Hotel, Cluj opens as first five-star hotel in Transylvania

RADISSON BLU | July 11, 2022

Cluj-Napoca, Romania’s second largest city, is growing in popularity as a leisure and business destination and attracts visitors year-round with its artistic vibe, chic cafés in which to linger, peaceful green spaces, and cutting-edge festivals, including Untold, Romania’s biggest electronic-music festival with famous international DJs, held at Cluj Arena, directly across the street from the hotel.Located in the central-western part of the city, Radisson Blu Hotel, Cluj offers contemporary elegance after an extensive, two-year long renovation and conversion of a 1980s hotel to a modern, upper-upscale Radisson Blu property. The architects and designers took inspiration for the new design concept from the location of the hotel and the surrounding nature, including the city’s Central Park, one of the oldest recreational public gardens in Europe, and the contemporary buildings in the local neighborhood.The hotel’s 149 rooms feature large windows with stunning views of the city and the Central Park. Spacious family rooms include an additional sofa bed, while the suites offer the ultimate comfort. The largest suite is the 79-sqm Presidential Suite, which offers guests a separate living room, dining area, and a luxurious bathroom with an aromatherapy shower. The modern Lobby Bar at Radisson Blu Hotel, Cluj is the perfect place to enjoy signature drinks, specialty coffee and snacks, or a quick business lunch. The Park, the hotel’s modern international restaurant, is open for breakfast, lunch, and dinner, and offers a terrace for outdoor dining on warmer days. Hikari, the hotel’s Japanese restaurant is inspired by the “Land of the Rising Sun” and serves sushi, seafood, as well as Japanese spirits and wine in a setting inspired by nature, with views overlooking the adjacent Central Park from its floor-to-ceiling windows.For meetings and events, the hotel includes five meeting rooms for up to 60 people, featuring the latest meeting technology. The private ballroom can host events with up to 300 attendees. Radisson Blu Hotel, Cluj has partnered with the adjacent BTarena, also known as Polyvalent Hall, to provide external meeting and events space for up to 10,000 people. A fitness room is also available with weight training and cardio equipment. “We are excited to open the first Radisson Blu hotel in Transylvania in vibrant Cluj and are thrilled to welcome our first guests this summer. With our attention to detail and personalized service, each stay with us is sure to be a memorable experience” -George Miu, General Manager. With the health and safety of guests and team members as its top priority, Radisson Blu Hotel, Cluj is implementing the Radisson Hotels Safety Protocol program. The in-depth cleanliness and disinfection protocols were developed in partnership with SGS, the world’s leading inspection, verification, testing and certification company, and are designed to ensure guest safety and peace of mind from check-in to check-out. The Safety Protocol is an integral part of Radisson Hotel Group’s Safety and Security program ensuring we always care for our guests and team members. ABOUT RADISSON BLU Radisson Blu is an upper upscale hotel brand that delivers positive and personalized service in stylish spaces. Characterized by attention to small details and the Yes I Can! service philosophy, Radisson Blu hotels are designed to make a big difference and inspire unforgettable experiences with every stay. Through personalized service and local nuance, each stay at a Radisson Blu hotel becomes a true meaningful and memorable experience. Radisson Blu hotels can be found in major cities, key airport gateways, and leisure destinations. Guests and professional business partners can enhance their experience with Radisson Blu by participating in Radisson Rewards, a global loyalty program offering exceptional benefits and rewards. Radisson Blu is part of Radisson Hotel Group, which also includes Radisson Collection, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels. ABOUT RADISSON HOTEL GROUP Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,700 hotels in operation and under development in 120 countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos. The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels. Radisson Rewards is our international rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers an exceptional experience for our guests, meeting planners, and travel agents at over 640 hotels in Europe, Middle East, Africa and Asia Pacific. Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.

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HOSPITALITY TRENDS

388 Ventures and Life House Announce Opening of The Lenox Collection in the Berkshires

388 Venture | May 27, 2022

Following extensive renovations, three storied boutique properties located in downtown Lenox are reopening together as part of The Lenox Collection, a newly reimagined family of inns connected by their deep historical roots in the town and elevated contextual design. As part of the reopening is Ophelia's, a 66-seat restaurant and bar offering farm-to-table comfort food in an intimate indoor-outdoor setting, with locally sourced ingredients and curated cocktail list. New York-based firm 388 Ventures acquired the properties in 2021 and brought on independent hotel management company, Life House, to lead design and branding, as well as oversee all hotel and F&B operations leveraging their tech-enabled management platform. At the heart of the collection is the Whitlock - formally The Church Street Inn - built in 1771 by John Whitlock, a local farmer who turned his two-room farmhouse into an inn for stagecoach travelers. The property now takes cues from its natural surroundings with a rustic and warm feel reminiscent of its farmhouse origins. The Whitlock’s bar and restaurant, Ophelia’s, pays homage to the ingredients and labors of the hotel’s namesake. With locally-inspired farm-to-table cuisine with dishes featuring herbs & garnishes from local purveyors, Ophelia’s is already becoming a favorite among locals, guests, and downtown passerbys. Located in the historic center of town is The Constance - formally the Rookwood Inn - which was built in 1825 as The Williams Tavern. In the 1880s it was purchased by Frederick Constance Peters, a businessman from England, who turned the property into ancillary lodging for owners of Lenox’s famed Gilded Age estates. The inn has been completely reimagined with an extensive renovation to restore and enhance the elegant charm and whimsical character of the storied property with the benefit of modern guest amenities. On the north side of town is The Dewey - formally the Birchwood Inn - which was originally built by Israel Dewey, a founding member of Lenox’s Continental Congress Committee when the town was incorporated in 1767. Over the years, the site has taken on many lives, owned by various influential figures in the Berkshires. Today, the newly-reappointed inn carries on its rich tradition of hospitality with elevated guest room interiors and stately common areas. About Life House Life House is a vertically integrated hotel software & operations platform focused on increasing profitability and reliability for independent hoteliers. Life House was founded in 2017 as one of the only vertically integrated asset-light hotel companies backed by institutional venture and private equity investors. The company is ambitiously investing in operational systems to make it far more profitable, predictable, and seamless for owners while making the guest experience more reliable for travelers. Today the company has nearly 60 hotels in its portfolio across North America. For more information visit www.life-house.com. About 388 Ventures 388 Ventures is a real estate investment firm focused on regional leisure destinations across the United States, with an emphasis on hospitality assets with differentiated market positioning. 388 Ventures invests primarily in lifestyle boutique product in the upper-upscale and luxury segment, with in-house development capabilities to take on transformative renovations. www.388ventures.com.

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HOSPITALITY TRENDS

Kasada Acquires Iconic Cape Grace Hotel in Cape Town, South Africa

kasada | March 26, 2022

Funds advised by Kasada Capital Management (“Kasada”) announced the acquisition of the 120-key Cape Grace hotel in Cape Town, South Africa. This acquisition marks Kasada's entry into the South African hospitality market and the continued fulfilment of the platform’s strategy to expand its presence in key cities across Sub-Saharan Africa. Kasada will now deploy its expertise in Cape Town with an asset voted one of the “Top Luxury Hotels” in the continent. Originally opened in 1996, the Cape Grace is located in Cape Town’s Victoria & Albert Waterfront district and is one of Africa’s most iconic hotels. This acquisition will mark a new chapter in the property’s history. With high ambitions for this Cape Town landmark, Kasada will renovate the hotel with the view of obtaining the EDGE green-building certification while keeping its legacy, unrivalled quality, and exceptional service which have been the essence of this exceptional property. "This acquisition marks our entry into the South African hospitality market, the largest in Africa. The Cape Grace is a great addition to our existing hotel portfolio and we look forward to bringing our knowledge and expertise to this iconic asset. Our value creation strategy will be driven by our sustainability values and highest ESG standards for the benefit of our guests, employees and local communities." -Olivier Granet, Kasada's Managing Partner and CEO David Damiba, Kasada’s Managing Partner and CIO added: We are delighted to have completed this important acquisition in Cape Town. It demonstrates our continued ability to structure and execute transactions across hotel segments and geographies. With the acquisition of the Cape Grace and our subsequent capex commitment, we continue to believe in the resilience of the African hospitality market and confirm our positioning as a leading investor and solution provider in the hospitality sector on the continent. About Kasada Kasada Capital Management is part of the Kasada group, an independent investment platform dedicated to hospitality in Sub-Saharan Africa. The firm was launched in 2018 with the backing of Qatar Investment Authority, the sovereign wealth fund of the State of Qatar, and Accor, a world leading hospitality group. The Kasada group’s strategy spans all segments from economy to luxury and targets both greenfield and brownfield projects. The Kasada group’s hotels are operated under the banner of Accor’s wide range of internationally renowned brands. By investing in a region which offers robust growth opportunities, the Kasada group aims to deliver both attractive risk-adjusted returns to investors, and a long-term positive impact on local economies. In April 2019, the Kasada group held a close on its maiden fund, Kasada Hospitality Fund L.P., with equity commitments of over USD 500 million. For more information, visit www.kasada.com and follow us on LinkedIn.

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HOSPITALITY TRENDS

Radisson Blu Hotel, Cluj opens as first five-star hotel in Transylvania

RADISSON BLU | July 11, 2022

Cluj-Napoca, Romania’s second largest city, is growing in popularity as a leisure and business destination and attracts visitors year-round with its artistic vibe, chic cafés in which to linger, peaceful green spaces, and cutting-edge festivals, including Untold, Romania’s biggest electronic-music festival with famous international DJs, held at Cluj Arena, directly across the street from the hotel.Located in the central-western part of the city, Radisson Blu Hotel, Cluj offers contemporary elegance after an extensive, two-year long renovation and conversion of a 1980s hotel to a modern, upper-upscale Radisson Blu property. The architects and designers took inspiration for the new design concept from the location of the hotel and the surrounding nature, including the city’s Central Park, one of the oldest recreational public gardens in Europe, and the contemporary buildings in the local neighborhood.The hotel’s 149 rooms feature large windows with stunning views of the city and the Central Park. Spacious family rooms include an additional sofa bed, while the suites offer the ultimate comfort. The largest suite is the 79-sqm Presidential Suite, which offers guests a separate living room, dining area, and a luxurious bathroom with an aromatherapy shower. The modern Lobby Bar at Radisson Blu Hotel, Cluj is the perfect place to enjoy signature drinks, specialty coffee and snacks, or a quick business lunch. The Park, the hotel’s modern international restaurant, is open for breakfast, lunch, and dinner, and offers a terrace for outdoor dining on warmer days. Hikari, the hotel’s Japanese restaurant is inspired by the “Land of the Rising Sun” and serves sushi, seafood, as well as Japanese spirits and wine in a setting inspired by nature, with views overlooking the adjacent Central Park from its floor-to-ceiling windows.For meetings and events, the hotel includes five meeting rooms for up to 60 people, featuring the latest meeting technology. The private ballroom can host events with up to 300 attendees. Radisson Blu Hotel, Cluj has partnered with the adjacent BTarena, also known as Polyvalent Hall, to provide external meeting and events space for up to 10,000 people. A fitness room is also available with weight training and cardio equipment. “We are excited to open the first Radisson Blu hotel in Transylvania in vibrant Cluj and are thrilled to welcome our first guests this summer. With our attention to detail and personalized service, each stay with us is sure to be a memorable experience” -George Miu, General Manager. With the health and safety of guests and team members as its top priority, Radisson Blu Hotel, Cluj is implementing the Radisson Hotels Safety Protocol program. The in-depth cleanliness and disinfection protocols were developed in partnership with SGS, the world’s leading inspection, verification, testing and certification company, and are designed to ensure guest safety and peace of mind from check-in to check-out. The Safety Protocol is an integral part of Radisson Hotel Group’s Safety and Security program ensuring we always care for our guests and team members. ABOUT RADISSON BLU Radisson Blu is an upper upscale hotel brand that delivers positive and personalized service in stylish spaces. Characterized by attention to small details and the Yes I Can! service philosophy, Radisson Blu hotels are designed to make a big difference and inspire unforgettable experiences with every stay. Through personalized service and local nuance, each stay at a Radisson Blu hotel becomes a true meaningful and memorable experience. Radisson Blu hotels can be found in major cities, key airport gateways, and leisure destinations. Guests and professional business partners can enhance their experience with Radisson Blu by participating in Radisson Rewards, a global loyalty program offering exceptional benefits and rewards. Radisson Blu is part of Radisson Hotel Group, which also includes Radisson Collection, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels. ABOUT RADISSON HOTEL GROUP Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,700 hotels in operation and under development in 120 countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos. The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels. Radisson Rewards is our international rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers an exceptional experience for our guests, meeting planners, and travel agents at over 640 hotels in Europe, Middle East, Africa and Asia Pacific. Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.

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HOSPITALITY TRENDS

388 Ventures and Life House Announce Opening of The Lenox Collection in the Berkshires

388 Venture | May 27, 2022

Following extensive renovations, three storied boutique properties located in downtown Lenox are reopening together as part of The Lenox Collection, a newly reimagined family of inns connected by their deep historical roots in the town and elevated contextual design. As part of the reopening is Ophelia's, a 66-seat restaurant and bar offering farm-to-table comfort food in an intimate indoor-outdoor setting, with locally sourced ingredients and curated cocktail list. New York-based firm 388 Ventures acquired the properties in 2021 and brought on independent hotel management company, Life House, to lead design and branding, as well as oversee all hotel and F&B operations leveraging their tech-enabled management platform. At the heart of the collection is the Whitlock - formally The Church Street Inn - built in 1771 by John Whitlock, a local farmer who turned his two-room farmhouse into an inn for stagecoach travelers. The property now takes cues from its natural surroundings with a rustic and warm feel reminiscent of its farmhouse origins. The Whitlock’s bar and restaurant, Ophelia’s, pays homage to the ingredients and labors of the hotel’s namesake. With locally-inspired farm-to-table cuisine with dishes featuring herbs & garnishes from local purveyors, Ophelia’s is already becoming a favorite among locals, guests, and downtown passerbys. Located in the historic center of town is The Constance - formally the Rookwood Inn - which was built in 1825 as The Williams Tavern. In the 1880s it was purchased by Frederick Constance Peters, a businessman from England, who turned the property into ancillary lodging for owners of Lenox’s famed Gilded Age estates. The inn has been completely reimagined with an extensive renovation to restore and enhance the elegant charm and whimsical character of the storied property with the benefit of modern guest amenities. On the north side of town is The Dewey - formally the Birchwood Inn - which was originally built by Israel Dewey, a founding member of Lenox’s Continental Congress Committee when the town was incorporated in 1767. Over the years, the site has taken on many lives, owned by various influential figures in the Berkshires. Today, the newly-reappointed inn carries on its rich tradition of hospitality with elevated guest room interiors and stately common areas. About Life House Life House is a vertically integrated hotel software & operations platform focused on increasing profitability and reliability for independent hoteliers. Life House was founded in 2017 as one of the only vertically integrated asset-light hotel companies backed by institutional venture and private equity investors. The company is ambitiously investing in operational systems to make it far more profitable, predictable, and seamless for owners while making the guest experience more reliable for travelers. Today the company has nearly 60 hotels in its portfolio across North America. For more information visit www.life-house.com. About 388 Ventures 388 Ventures is a real estate investment firm focused on regional leisure destinations across the United States, with an emphasis on hospitality assets with differentiated market positioning. 388 Ventures invests primarily in lifestyle boutique product in the upper-upscale and luxury segment, with in-house development capabilities to take on transformative renovations. www.388ventures.com.

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HOSPITALITY TRENDS

Kasada Acquires Iconic Cape Grace Hotel in Cape Town, South Africa

kasada | March 26, 2022

Funds advised by Kasada Capital Management (“Kasada”) announced the acquisition of the 120-key Cape Grace hotel in Cape Town, South Africa. This acquisition marks Kasada's entry into the South African hospitality market and the continued fulfilment of the platform’s strategy to expand its presence in key cities across Sub-Saharan Africa. Kasada will now deploy its expertise in Cape Town with an asset voted one of the “Top Luxury Hotels” in the continent. Originally opened in 1996, the Cape Grace is located in Cape Town’s Victoria & Albert Waterfront district and is one of Africa’s most iconic hotels. This acquisition will mark a new chapter in the property’s history. With high ambitions for this Cape Town landmark, Kasada will renovate the hotel with the view of obtaining the EDGE green-building certification while keeping its legacy, unrivalled quality, and exceptional service which have been the essence of this exceptional property. "This acquisition marks our entry into the South African hospitality market, the largest in Africa. The Cape Grace is a great addition to our existing hotel portfolio and we look forward to bringing our knowledge and expertise to this iconic asset. Our value creation strategy will be driven by our sustainability values and highest ESG standards for the benefit of our guests, employees and local communities." -Olivier Granet, Kasada's Managing Partner and CEO David Damiba, Kasada’s Managing Partner and CIO added: We are delighted to have completed this important acquisition in Cape Town. It demonstrates our continued ability to structure and execute transactions across hotel segments and geographies. With the acquisition of the Cape Grace and our subsequent capex commitment, we continue to believe in the resilience of the African hospitality market and confirm our positioning as a leading investor and solution provider in the hospitality sector on the continent. About Kasada Kasada Capital Management is part of the Kasada group, an independent investment platform dedicated to hospitality in Sub-Saharan Africa. The firm was launched in 2018 with the backing of Qatar Investment Authority, the sovereign wealth fund of the State of Qatar, and Accor, a world leading hospitality group. The Kasada group’s strategy spans all segments from economy to luxury and targets both greenfield and brownfield projects. The Kasada group’s hotels are operated under the banner of Accor’s wide range of internationally renowned brands. By investing in a region which offers robust growth opportunities, the Kasada group aims to deliver both attractive risk-adjusted returns to investors, and a long-term positive impact on local economies. In April 2019, the Kasada group held a close on its maiden fund, Kasada Hospitality Fund L.P., with equity commitments of over USD 500 million. For more information, visit www.kasada.com and follow us on LinkedIn.

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