Hotel Operations Software: Increase Revenue and Strengthen CX

Apurva Pathak | June 24, 2022 | 506 views | Read Time : 03:10 min

Hotel Operations Software
Hospitality professionals from all over the world are relying on hotel operations software to optimize their standard procedures. In a survey by Duetto, a hospitality application supplier, 77.6% of 210 industry professionals said they planned to increase their spending on hotel technology in the next three years.

“Tech adoption in hotels has been increasingly accelerating as hotels seek greater efficiencies in both front and back of the house, It’s promising to see that more industry leaders are focusing on tech adoption, tech upgrades, and creating an integrated tech stack.”

-David Woolenberg, CEO, Duetto

The increasing traveler demand for automated services is fuelling the widespread deployment of technology in the travel industry.


What Does Hotel Operations Software Do?

Hotel operations software or a property management system eases daily tasks like prioritizing hotel room cleaning for early arrivals and automates operations such as housekeeping, front desk, reporting, POS systems, and more.

Let us take a look at the features of hotel operations software that make it an indispensable technology solution for hoteliers:
  • Provides Ease of Access A single dashboard for all operations lets team members collaborate without errors. Cloud-based hotel operations software can be accessed 24/7.
  • Allows Unlimited Users Unlimited users can access the platform at no additional cost. New hotel staff can easily use the software.
  • Integrates Major Channel Managers Seamless integration of the software with major channels lets hotels manage their inventory in real-time, so no double-booking issues arise.
  • Records and Analyzes Guest DataCloud-based hotel operations software securely gathers guest data, records preferences, and predicts and analyzes guest behavior to help hotels elevate their customer experience.
  • Offers Data Security and Payment Gateway Secure card payments and the choice to integrate payment gateways make it easy for hotels to accept payments through methods modern travelers prefer and frequently use.
  • Integrates With Other Applications Third-party integrations with other applications like Global Distribution System (GDS) connect, TripAdvisor connects, and Booking Suite can help hotels manage their sales and operations.
  • Creates Detailed Reports The software creates detailed reports and audits of departments like housekeeping, POS, accounts, etc., that give deep insights on how to increase revenue.


Growing Revenue with Hotel Operations Software

Hotel operations software minimizes operational expenses and adds value to the service offered to the guests. Automating time-consuming processes alleviates the pressure on employees and reduces labor costs. Here are other ways in which hoteliers can grow their revenue using the software:

  • Entice tech-savvy and modern travelers
  • Increase rate level utilization
  • Improve internal communication
  • Cut down on unnecessary expenses
  • Retain customers through outstanding CX
  • Manage hotel sales efficiently
  • Anticipate demands and address them
  • Reduce the cost of third-party bookings
  • Cross-sell services in owned hotels


A Success Story

Myrtle Beach Seaside Resorts optimized their revenue and loyalty at seven of their mixed-use condo hotels with Maestro PMS, a centralized hotel operations management system.

“Maestro PMS hotel software manages all our properties and maximizes revenue on one centralized system,”

-Helen Staton, Director of Reservations and Revenue Management for Myrtle Beach Seaside Resorts.

Summing It Up

Hoteliers must enthusiastically adopt technology like hotel operations software to enhance guest experience and aid revenue growth through streamlined, error-free, automated operational processes.

Spotlight

Forbes Travel Guide

Started as Mobil Travel Guide in 1958, we created the first Five-Star rating system in the United States. Today we are global, offering discerning travelers the only independently rated collection of luxury hotels, restaurants and spas. We continue today as ForbesTravelGuide.com.

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