How current events impact consumer travel search

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Sojern, a leading data-driven performance marketing engine for the travel industry, has released its Q1 insight report revealing how current events directly impact consumer travel research. The findings indicate that consumers are very conscious about political and terror events when making holiday decisions. Media coverage concerning updated visa regulations also impacted search behavior.

Spotlight

Travel Edge

As North America’s largest luxury-focused travel company, Travel Edge has earned its place as a category leader, outpacing the industry with world-class technology and impressive growth. The company’s Leisure division has 9 offices in the US, Canada, and Bermuda, with over 750 expert advisors specializing in air, cruise, vacation, and VIP travel. The Corporate & Events division has four offices and 100 corporate travel and event planners specializing in companies looking for a tailored and full-service travel management solution. The Tours division, Kensington Tours, has over 150 destination experts and offers custom and private-guided tours to over 90 countries worldwide.

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Events