How Data is Changing the Way US Travelers Visit Europe

| November 19, 2019

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A record number of U.S. travelers visited a foreign country in 2018, and big data just may be an underlying reason behind the significant jump in tourism numbers. Reports indicate that 93 million Americans traveled outside the country in 2018, for both business and leisure. Of those international destinations, Europe saw the highest tourism numbers, with more than 17 million visitors equaling a 12.3 percent jump from the previous year.  The tourism industry is expected to remain on track, or further grow, into the near future. Tourism holds vast potential for global wealth and employment, according to Bismart, and big data can help countries and cities to better manage tourism numbers. For instance, big data analysis conducted in Spain in 2014 allowed industry leaders to identify trends such as country of origin, favorite tourist destinations, and even how much money visitors spent, and on what.

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THOR Industries

Thor is the sole owner of operating subsidiaries that, combined, represent the world’s largest manufacturer of recreational vehicles. Over the years Thor has received many honors for its growth and management success.

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