How Leisure Travelers Book Online

| December 2, 2017

article image
Travelers are faced with seemingly infinite choices - from what devices and channels to use to which friends and experts to consult - on their path to a booking, and last year saw a substantial shift in leisure traveler shopping behaviors.

Spotlight

Rickshaw Travel

We're a team of friendly experts with a passion for Meaningful Travel experiences. Based in our offices in sunny Brighton, we're open Monday - Wednesday from 8am- 7pm, Thursdays 9am- 8pm and on Fridays from 9am-5:30pm.

OTHER ARTICLES

A realist’s take on travel advertising in 2020

Article | February 26, 2020

Given travel marketers’ established role in pushing the boundaries of advertising, a lot of the crystal-gazing that happens in our industry every year involves speculation about exciting developments in artificial intelligence, machine learning and other automated innovations. To be sure, these things are happening, but focusing on this sliver of innovation within travel advertising neglects the mega-forces that are reshaping the industry right before our eyes. In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Here are the key trends that will have the greatest effect on travel brands’ ability to advertise effectively.

Read More

How blockchain is reinventing travel loyalty programs for both brands and consumers

Article | February 26, 2020

According to the latest Bond Brand Loyalty Report, memberships across industries continue to rise and now average 14.8 per person. But - considering total global spend on loyalty programs is estimated to be $323 billion in 2019 – a more critical statistic is: on average people are active in less than half (6.7) of the programs they belong too. More often than not, loyalty programs do not drive loyal behavior. The travel sector has some of the lowest satisfaction rates, according to Bond’s survey of 55,000 consumers in more than 20 markets around the world. Only 37% of hotel loyalty members and 38% of car rental members say they are satisfied with their programs; airlines, meanwhile, fare slightly better at 42%.

Read More
FEATURES AND ADVICE

How finance teams can proactively manage travel spend before it happens

Article | February 26, 2020

Controlling how employees spend company money on travel has been one of the biggest historic challenges for finance teams. Most company spend is governed by purchase orders, with payments made in relation to specific invoices from the company’s own bank. The data is available transparent and can be analyzed to spot any inconsistencies. But controlling travel spend, which is most company’s largest discretionary spend area, is much harder. Employees increasingly organize their own travel, empowered by corporate self-booking tools for search, booking, and payment. This can help with visibility, particularly if the corporate uses lodge or virtual cards to pay. However, pre-trip spend like air and hotel bookings only represent 50-60% of the money spent on travel. What about the rest?

Read More

Predicting The Future Of Travel In 2040

Article | February 26, 2020

By the year 2040, international travel will be a faster, easier and more ecologically sustainable activity than ever before, according to a report commissioned by Allianz Partners to help prepare for the travel-related needs of their customers in the future. Allianz Partners is a world leader in B2B2C assistance and insurance solutions, delivering global protection and care, and offers dedicated travel insurance services through the Allianz Travel brand.

Read More

Spotlight

Rickshaw Travel

We're a team of friendly experts with a passion for Meaningful Travel experiences. Based in our offices in sunny Brighton, we're open Monday - Wednesday from 8am- 7pm, Thursdays 9am- 8pm and on Fridays from 9am-5:30pm.

Events