How Predictive Analytics Is Disrupting the Travel Industry

| October 24, 2017

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Disruptive Forces and New Technologies are Changing the Game: The travel industry is undergoing constant change and innovation. Suppliers seek to take advantage of new technologies that can increase their brand value and pricing power in a changing, largely price-driven market where travel consumers are beginning to focus more on unique travel experiences. The market is also experiencing the strong influence of disruptive forces from new business models enabled by new technologies.

Spotlight

Original Travel

Founded in 2003, Original Travel is an award-winning creative luxury travel company based in Battersea, London. We take a thoughtful approach to crafting and building tailor-made luxury holidays for our clients. When it comes to our approach, we’re proud to say we’re different to your average tour operator or travel agent. We offer something a little more special. From city breaks and family holidays to honeymoons and couples' getaways, we have a dedicated team of luxury travel experts who are here to give clients the inside track on the best destinations, hotels and activities to match their requirements.

OTHER ARTICLES

6 tips & tricks for planning business travel

Article | February 25, 2020

There are many hints out there for how to get the most out of your business travel, thousands if not millions of tips and tricks. That’s why this condensed list of 6 is what we’ve found most useful when planning your first, second, hundredth or with the way society is now, millionth business trip….think about the carbon footprint for that though.

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TRAVEL TECHNOLOGY

Emerging Key Technology Trends That Is Revolutionizing The Travel Industry

Article | February 25, 2020

Technology advancements have changed the way we travel. And some of the new developments promise an improved day-to-day operation and interactive experiences for the customers. With the help of technologies, thousands of companies have transformed their conventional accommodation and traveling experiences. Travelers have gained free access to chart their journey, arrange required services, and enjoy hassle-free traveling. And the best part of this is, the ability to acquire all without leaving the comfort of home. However, there has been a paradigm shift in the travel industry with the development of some emerging techs around the world. So let’s check out what these technologies are, how they are going to impact, and the way it is going to change the entire traveling experience. Key Tech Trends In Traveling 1. AI Chatbots Chatbots powered by artificial intelligence is the most sensible investment. It helps users to talk with chatbots through messaging platforms like Facebook Messenger, Skype, or Slack. With the data stored in these chatbots, they recommend the best locations, tips, and price-alerts, thus, impact the decisions of the customers. During the trip, it would prompt the traveler about check-in updates and flight delays. Some of the booking sites that use chatbots include Skyscanner, Kayak, Booking.com, etc. 2. AR & VR Thanks to the development of augmented reality and virtual reality, potential customers can now take a virtual tour of the resort or hotel from anywhere around the world. It assists not only the customer to choose the best option for them but also helps the hotels to promote their facilities. With AR and VR, the possibilities in the travel industry are infinite. 3. Recognition Technology Due to the Covid-19 crisis, one of the biggest fears a customer faces is coming in contact with an infected person. But, the recognition technology assists in both check-in and check-out from the hotel with the help of retina scanning, facial recognition, and other biometric identifications. 4. Smart Rooms with IoT A wide number of hotels have moved towards the Internet of Things for their rooms. It enhances the entire customer experience via customized and potential control to the rooms while detecting any problem that can be faced by them. 5. Contactless Payment Last but not the least, contactless payment is another form of advancement in travel tech that allows companies to process payments quickly and saves time for the customers who don’t have cash or access to their debit or credit card. What’s Next? For every company that is operating in the travel industry, it is important to keep up with the technological trends. Understanding and using the tech mentioned will help in providing a better experience for the customer and optimize business along with the overall performance of the business. If you want to know more about these technologies and their adoption then have an IT consultant from experienced experts and acquire the in-depth information.

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Africa Travel Do’s & Don’ts Amid COVID-19

Article | February 25, 2020

As COVID-19 wreaks havoc across the globe, tourism-dependent regions are suffering exponentially. The continent of Africa is one glaring example, with South Africa propelled into the global top 10 for coronavirus infections, reportedly now surpassing the United Kingdom in cases. For its part, the tourism and industrial sectors in North Africa will likely be hardest hit by the COVID-19 pandemic, according to the African Development Bank’s 2020 edition North Africa Economic Outlook report. Even as Africa contends with pandemic concerns, there are still throngs of travelers who are keen to visit the region in the near future. Many are doing diligence to discern if, when and how to go about scheduling a trip to this tourism hotspot. To help spotlight some top-line issues, I turned to entrepreneur and philanthropist Jay Cameron, Executive Director of Maximum Impact Travel. As one of the leading global experts on Africa travel and commerce, Cameron’s insights are invaluable as travelers deal with this tumultuous situation, helping ensure they plan smartly in the post-pandemic era. MK: What are the key do’s and don’ts when traveling to Africa amid COVID-19? JC: Surprisingly, some African countries have escaped the devastating impacts COVID-19 has caused globally. While other countries around the world have experienced often overwhelming consequences as a result of the coronavirus pandemic, much of Africa appears to have been spared. Even so, the statistics do not suggest the citizens of the countries of Africa have not felt its impact. The fact is, many countries in Africa are seeing regular increases in the numbers of those infected by the novel coronavirus, while much of the world is experiencing a decline in infections. Around the world, experts warn outbreaks of COVID-19 in Africa may continue, resulting in a higher rate of deaths due to the limited local health services available. With coronavirus worries come fears of potential famine due to the virus threat, in combination with existing drought conditions and ongoing conflicts. With this in mind, should you intend to travel to the continent now, or post-COVID-19, you should be prepared. Some good preparedness ideas include researching virus statistics in the country you wish to visit that, for one, you can review at AfricaNews.com. It is also advisable to learn if said country has any travel restrictions, which is information that is accessible online via at CDC.gov. Of course, maintaining a healthy lifestyle to boost immunity before and during your visit is also key. MK: Should travelers be ready to show proof of a negative COVID-19 test result, either before departing or upon arrival? JC: African countries are now opening for foreign travelers, but this does not indicate the belief that they have won the fight against the coronavirus pandemic. Most African countries are still battling with COVID-19 outbreaks, as the number of infected cases continues to rise daily in nearly every African country. To this end, stringent efforts are in place to ensure individuals arriving on the continent and entering various countries are free of the virus. With this in mind, you should be prepared to present proof of negative COVID-19 status before entering the country to which you are traveling. This measure is being implemented around the globe and the countries of Africa are no exception. In the same vein, departing any African country will require the same proof of negative COVID-19 status. Both mandates are in place to protect your fellow travelers on the flight as well as the residents of the country to which you are traveling. As things ebb and flow, you can check the status of this mandate online at AfricaTravelInc.com. MK: What would you suggest about localized regulations? JC: Travelers must research the localized regulations and requirements with respect to hotel and resorts, airports, ground transportation, public spaces and such for both their own country and their destination.. It is necessary that you understand departure rules from your country of origin, and even more important that you understand your destination country’s prevailing laws for foreign travelers regarding COVID-19. Some African countries like Tanzania and Zambia, for example, have mandated the use of face masks in public places with punishment for the contravention of such laws. Some hotels and resorts also have taken stringent measures and issued their own strict requirements for travelers arriving from foreign countries. For example, at this time, hotel bars in Rwanda are closed but the hotels themselves remain open. Researching and understanding these laws before traveling enables you to stay safe during your visit and steer clear of legal issues with the local authorities. A helpful resource for staying up-to-date on laws that might affect travel to Africa can be found at Travel.State.gov. MK: What about the airlines, specifically? JC: Investigate the requirements for your airline as each carrier has varied responses to COVID-19. As a result of the pandemic, most airlines have adopted measures to keep their passengers and their staff safe. While some airlines like Delta require proof of a negative COVID-19 test before boarding your flight, others provide testing before your flight and attach the result to your ticket. Therefore, to ensure you are able to fly when scheduled, it is your responsibility to know the requirements of your airline before the flight to avoid any issues. A good resource for this is Go2Africa.com. MK: Should tourists be prepared for temperature screenings and COVID-19 tests upon arrival and departure? JC: As pointed out earlier, many African countries are still battling the pandemic, so to keep the residents of their countries safe post-COVID-19, airports have been mandated to request test results or test passengers on-site. Therefore, when traveling, you should be prepared for a coronavirus test upon arrival or departure from any African country. If you refuse to allow this, you will not be able to fly. MK: What about a potential 14-day quarantine upon arrival—is that only for travelers who show signs of COVID-19? JC: Apart from testing, be prepared for a 14-day quarantine if you show signs of the virus or test positive during a test given at the airport. African countries are determined to ensure the pandemic is eliminated completely from their countries. If you show symptoms of the virus upon your arrival in any country in Africa, you will likely be quarantined for 14 days. This can even entail having to stay in the country instead of returning to the U.S. MK: Would you say that travel insurance is an imperative? JC: Make sure your travel insurance company offers COVID-19 coverage and arrange for COVID-19 travel insurance requirements from airlines. You will want to be insured by your travel insurance company for COVID-19 coverage before traveling to any African country. Check with your travel insurance company to ensure COVID-19 is covered under their insurance policy, in the event you need to change your travel plans due to the pandemic. Such coverage policy can protect you by covering expenses related to unexpected changes and/or medical care in the event of illness. MK: With any trip, but especially now, there can be unforeseen circumstances. Any insights on that front? JC: DO NOT travel without extra funds and the ability to extend your trip in the event of a quarantine. With the points mentioned above, there is a great likelihood you will be required to spend more time and money in the country to which you are traveling if your COVID-19 test is positive. As a result, it is advisable to travel only if you are prepared with time and financial contingency plans. However, African countries are not barring U.S. travelers at the same rate as other countries, meaning you can potentially realize your dream safari vacation or other adventure across the continent’s beaches, jungles and deserts. As the world contends with COVID-19 issues, African countries will endeavor to stay open for tourism, business and much more. Preparing for, and abiding by, the region’s travel requirements will make your journey and overall stay in the country more enjoyable and safer for all.

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BUSINESS TRAVEL

Top 5 Ways Big Data is Transforming the Travel Industry Businesses

Article | February 25, 2020

Data science has lead to marvelous opportunities for many industries. Like so many other industries, the travel industry would greatly benefit from knowing future travel information in advance. Fortunately, there is no need to rely on some fortunetellers anymore, but take advantage of Big Data. Big Data in the travel industry is driving in the right direction, especially after the pandemic, as companies had to be more technologically advanced to cater to their regular operations effortlessly. And big data is now transforming the way businesses used to conduct their operations. It has started taking care of everything that a traveler expects from the traveling organizations in terms of personalized offers to products and more. In this digital period, where everything is hyperconnected, new technologies and big data analysis have become essential for the travel industry to adopt new consumption models and improve the decision-making process. Many industry leaders are already using big data in the travel industry. Still, but you may not understand the real value it can provide for your business or how is big data being used in the travel industry. With a closer look at the ways big data is transforming the travel industry, you can determine how your business can benefit from its use. Before you reach this point, a brief about significant big data challenges in the travel industry can help you understand how you can improve your company. What were Big Data Challenges? Data capture Unorganized structure of data Speed Privacy and security Data ownership Data handling Data storage 5 Ways Big Data is being Used in Travel Industry Businesses So how exactly is big data going to affect your company? Amadeus's research study identifies two segments of change, one is the operations, and the other is marketing strategies. Greater Personalization Companies in the travel industry, such as car rental companies, tour operators, airlines, and more, must find a way to improve their overall functionalities to meet goals. To stand out, you must have a unique approach to market your products. Using big data, you can easily pinpoint exactly what employees are looking for and then establish a concrete base right out of the gate. When it comes to greater personalization offerings, effective uses of big data analytics help making well-informed decisions. By using big data analytics, the applications provide wide-ranging personalization offerings such as promotions, deals, referrals, and more, keeping an aim to generate revenue. Identification of Potential Risks Currently, businesses are struggling to deal with high-risk environments, where a proper risk management process is the need of the hour. Big data in the travel industry has been instrumental in developing new risk management solutions and can enhance the effectiveness of risk management models and build intelligent strategies. This is one potential power of big data is transforming the travel industry. Pricing strategies Price is a critical component to set under marketing strategies. Big data used by travel companies can easily track, analyze, and file the competitors’ prices to get a clear picture of what’s trending. This real-time analytics can help your company track pricing changes and build a consistent pricing strategy for a better workflow for employees. Price strategies can turn into a game-changer for your business goals in the future. Through a transparent idea of what competitors are implementing in their process, your business can execute optimum pricing strategies that would considerably benefit your company by predicting future demand. Security Enhancements As the amount of online transactions has amplified steadily over the years, the rate of fraud has also increased simultaneously. Losing customer data can destroy your business’s reputation. Big data in the travel industry allows companies to plan and implement software that would increase safeguards on sensitive information by leveraging types of technologies, including natural language processing, video recognition, speech recognition, machine learning engines, and automation. This is considered one of the best solutions for how big data is helping the travel industry. Revenue Management Travel businesses use big data analysis to manage their revenue. Big data in the travel industry has become one essential part of companies that effectively maximizes financial aspects. If you have set a goal in your company to achieve specific revenue, then it is crucial to define a market strategy to offer corporate travelers the right services through the right channel. Because of this, you can manage the prices to maximize the revenue of your company. Benefits of Big data From a humble beginning of big data in tourism before the pandemic, it has become a mainstay in the business world. Big data solutions and big data analytics will not only foster taking data-driven decision, but also empower your workforce that add value to your business. According to Harvard Business Review, 99% of companies surveyed reported that they intend to implement big data analytics and AI in the near future. What are other significant big data benefits that you should inculcate it in your business? Here are some of these: Big data benefits for the travel industry by offering real-time monitoring, forecasting of business, and the market. Unlock the true potential of data-driven marketing. Facilitate faster delivery of services and products that meet and exceed the client’s expectation. How Businesses can Analyze Big Data? To understand big data, you firstly need to know the points that need solutions. Then, attempt to identify the answer to your questions such as, ‘how can I get the data to solve it?’ or ‘what can big data do for my business?’ Your big data solutions need to be effortless. It is important to match what you had in mind for pricing and make it flexible to serve your business in the future. Research the most reliable big data tool so that it can serve to provide you the right solution. For example, if you want to introduce more effective promotions and marketing campaigns, you can use Canopy Labs, to predict big data travel behavior and sales trends. The travel and tourism industry uses big data with the help of several tools that are inexpensive or even free to use. Google also has user-friendly tools like Google Adwords and Google BigQuery. So, don’t feel overwhelmed by all the data that’s out there. With the right tools, you can separate the data to find what you need to start growing your business today! Some Success Stories KAYAK sets an example of using big data in the travel industry by innovation and spearheads the technological revolution. It has developed a new benchmark in the travel industry using big data for travel management and operations. United Airlines embraced a “collect and analyze” approach to their big data for travel planning. The company tracks all information using real-time data, including individual and general historical data. The Schiphol Group, which operates the airport, has reportedly invested in data science packages. A team of big data analysts easily analyze, report, and visualize the constant influx of data of employees on corporate trips. These developments are reflective of the growing big data analytical trends in the travel and tourism industry. Following the steps of industry leaders, a lot of companies have started the adoption of big data for travel management and improvising their analytical tools to make more informed decisions for future travel mechanism. You can get more interesting and updated news to rely on how big data in the travel industry is transforming. Future Outlook of Big Data in Travel Industry Many industry leaders are talking about big data in the travel industry, its evolving benefits and the future of big data within the tourism industry. With the effective uses of big data, your company can use information about employees catering to corporate business services to understand the workflow. Hadoop, one of the big data applications in the travel industry, provide suffecient data storage space and presents information from a wide range of sources in a structured manner. It enables tourism companies to take immediate decisions as per requirements. Big Data applications in the travel industry help companies introduce new products to have predictive analysis and critical insights about corporate travelers. What could be anticipated from the future of big data is that travel industry professionals will progressively utilize big data to facilitate their potential benefit. This will genuinely modify what companies would offer corporate travelers equally in the future. With such activities to cater the markets worldwide, big data in the travel industry has formed a clear map. Frequently Asked Questions How is big data being used in the travel industry? Big data in the travel industry is used to observe various marketing strategies and some customer-related patterns and trends. Following these is important to create loyalty among employees as well as customers also. Therefore, the more data a business collects, the more it will understand ways to generate revenue. What is the future of big data in travel industry? The future of big data in the travel industry stays impressive as the market leaders can make decisions that are more informed based on analytics and number-driven data. Big data in the future will boost the efficiency of the services and the quality at the same time. How big data is helping the travel industry? Big data is helping the travel industry in many ways. It is allowing businesses to make more evidence-driven decisions for revenue. These include the ability to anticipate customers' future demands accurately, re-structure pricing, target more marketing strategies, and improve real marketing tricks. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How is big in the travel industry being used?", "acceptedAnswer": { "@type": "Answer", "text": "Big data in the travel industry is being used with intent to observe various marketing strategies and some customer-related patterns and trends. 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Spotlight

Original Travel

Founded in 2003, Original Travel is an award-winning creative luxury travel company based in Battersea, London. We take a thoughtful approach to crafting and building tailor-made luxury holidays for our clients. When it comes to our approach, we’re proud to say we’re different to your average tour operator or travel agent. We offer something a little more special. From city breaks and family holidays to honeymoons and couples' getaways, we have a dedicated team of luxury travel experts who are here to give clients the inside track on the best destinations, hotels and activities to match their requirements.

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